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Published ranges for one TikTok video run $5 to $200 at 1,000 to 10,000 followers and $200 to $1,200 at 10,001 to 100,000, according to Shopify's pricing guide of 22 June 2026. Enter a follower count to see the band two published sources give for that tier. Follower count predicts less on TikTok than anywhere else, and this page explains why. No signup, no card.
Enter a follower count and the tool finds the tier, then shows the per-video range published for TikTok at that size. No blending and no private model sits between the source and the number you read, so you can go and check the original table.
Influencer Marketing Hub publishes nano, micro, macro and mega bands for TikTok but no mid-tier figure at all. Rather than interpolate one, the tool reports the gap. An invented middle value would look more complete and be worth less.
TikTok distributes through the recommendation feed, so a creator with 20,000 followers can out-reach one with 200,000 on any given video. The published bands still sort by followers because that is what the sources measure, and this page is clear about the limits of that.
TikTok has no published rate card and the benchmark tables that do exist are thinner than the Instagram ones. The table below reproduces two of them unchanged, including the cell where Influencer Marketing Hub publishes nothing.
Tier cut-offs are Shopify's, which states them explicitly. Where Influencer Marketing Hub groups 100,000 to 1,000,000 together as macro, its figure is mapped to the nearest matching tier. That mapping is the only alteration made to either source.
| Tier | Followers | Shopify, 22 Jun 2026 | Influencer Marketing Hub, 6 Oct 2026 |
|---|---|---|---|
| Nano | 1,000 to 10,000 | $5 to $200 | $50 to $200 |
| Micro | 10,001 to 100,000 | $200 to $1,200 | $200 to $800 |
| Mid-tier | 100,001 to 500,000 | $1,200 to $5,000 | not published by this source |
| Macro | 500,001 to 1,000,000 | $5,000 to $15,000 | $800 to $5,000 |
| Mega | 1,000,000 or more | $7,000 to $20,000+ | $5,000 to $50,000 |
Two marketplace figures give a very different picture. Collabstr, publishing averages across a stated 1.3 million creator rates, puts the average TikTok sponsorship at $345. IZEA, reporting negotiated rates across more than $70 million in payments, put the average sponsored TikTok post at $2,741, the highest of the four main platforms in that dataset. The gap between $345 and $2,741 is mostly a difference in who is in each dataset. Collabstr is dominated by nano and micro creators booking small deals, while IZEA reflects brokered campaigns that skew much larger.
Source: Shopify influencer pricing guide, 22 June 2026 · Influencer Marketing Hub influencer rates, updated 6 October 2026 · Collabstr influencer price calculator, accessed 10 October 2026 · IZEA State of Influencer Earnings, 2023 report, 2022 transaction data
The calculation is a lookup and a multiplication, and nothing else.
The follower count you enter is matched to a tier using Shopify's published boundaries. A creator with 80,000 followers is micro, defined as 10,001 to 100,000. The tool then reads the per-video band each source publishes for that tier and multiplies both ends by the number of videos in your brief.
It deliberately does not estimate from views, even though views are the better predictor on TikTok. No published source gives a cost per view or a view based band that can be cited, so building one would mean inventing the number. The same goes for engagement adjustments and for uplifts covering usage rights or Spark Ads whitelisting.
Where Influencer Marketing Hub publishes no band, as it does for TikTok mid-tier, the result says so rather than estimating between the micro and macro figures.
Source: Shopify influencer pricing guide, 22 June 2026 · Influencer Marketing Hub influencer rates, updated 6 October 2026
Each band names the source and the date, so the original table is one click away.
The missing TikTok mid-tier band is reported rather than quietly interpolated.
A tier lookup and a multiplication. Nothing is modelled behind the scenes.
The page is explicit that follower count is a weak predictor of TikTok reach.
Pair it with the TikTok engagement rate calculator to judge a creator before you price them.
When a benchmark is not enough, the full platform adds audience data and fake-follower scoring across 10M+ creators.
Every band on this page sorts creators by follower count, because that is the variable the published sources measure. On TikTok that is the weakest sorting variable of the three main platforms, and pretending otherwise would make the tool misleading. Here is what actually drives the number.
TikTok pushes content to people who do not follow the account, so the relationship between audience size and reach is loose in both directions. A creator with 30,000 followers whose videos reliably clear 200,000 views is delivering more than one with 300,000 followers averaging 20,000. Ask for a screenshot of the last ten videos and work from the median rather than the best one. No published source turns views into a rate, which is why this calculator does not try.
One video at two million views and nine at four thousand is a different proposition from ten videos at eighty thousand each, even though the totals are similar. The second creator is predictable and you can plan a campaign around them. Ask for the spread, not the highlight.
Audio driven formats and trends age quickly on TikTok. A creator whose last six months of reach came from one sound that has since stopped working is priced on history rather than on what they can deliver next month.
Running a creator's video as a paid advertisement from their own handle is a separate right from them posting it organically, and it is usually negotiated as a separate line. Shopify flags usage rights generally as a factor that significantly increases a rate but publishes no percentage for it, so nothing is added here. Decide upfront whether you need it, because retrofitting the permission after a video performs well is where the leverage sits with the creator.
Influencer Marketing Hub notes that audiences concentrated in the United States, the United Kingdom, Canada and Western Europe can raise a rate, without quantifying it. TikTok's feed distributes across borders freely, so a creator can accumulate a large audience in markets where you have no distribution.
Collabstr's marketplace averages differ by category and the ones relevant to this site are covered on the linked niche pages. Those are whole-marketplace averages across every creator size rather than tier level figures, so they describe the typical small deal rather than what a specific creator should charge.
Source: Shopify influencer pricing guide, 22 June 2026 · Influencer Marketing Hub influencer rates, updated 6 October 2026 · Collabstr influencer price calculator, accessed 10 October 2026
A TikTok rate only means something once the brief is specific. The same price can buy very different things, and the differences are usually in the rights rather than the content.
Agree the length, the format and whether the creator is working to a script, a brief or free rein. A creator given a locked script is producing an advertisement and will often charge more for it, because scripted brand content tends to underperform their organic work and costs them feed momentum.
State when the video goes live and how long it stays up. Content pulled after thirty days is a different purchase from content that stays on the profile permanently.
This is the clause that most often gets missed. Spark Ads run the creator's organic post as an advertisement, which means you need their authorisation code and their agreement. Define the duration and the budget cap in the contract. The right to amplify is frequently worth more to a brand than the organic post it is attached to.
Using a TikTok video on your own TikTok, in paid social elsewhere, on a product page or in an email is four separate permissions. Ask only for what you will use. Perpetual worldwide multi-channel rights on a video you will run for three weeks is the commonest way to overpay.
A clause barring work with competitors has a direct cost to the creator and should be scoped narrowly. Thirty days within a tightly defined category costs far less than six months across a broad one.
Source: Shopify influencer pricing guide, 22 June 2026
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The bands here are a reference point for framing questions. They are not evidence that a specific creator is overcharging, and using them that way tends to end conversations early.
On TikTok this ordering matters more than on other platforms. Once you know the median view count on recent videos you can judge any quote against what it actually delivers, which the follower based bands cannot tell you.
TikTok output is cheap to produce relative to YouTube, and a three video test with one creator usually teaches you more than one video across three creators. The published bands are per video, which makes this easy to cost.
Ask what is behind it. Consistently high median views, a specialist audience or a track record of driving measurable sales are all real reasons to pay above a generic benchmark. If no reason is offered, the number frequently moves.
Cheap is not automatically good. A rate far under the published floor often means the creator has never been paid before, or that the audience does not match the follower count. Check engagement and view consistency before treating it as a win.
If the number is too high, reduce what you are buying. Drop the Spark Ads window, shorten exclusivity, cut a deliverable or accept fewer revisions. That protects the creator's rate and your budget at the same time.
Rate, video count, posting dates, Spark Ads terms, repurposing rights, exclusivity and payment timing. Spark Ads in particular is worth spelling out, because the authorisation code has an expiry and campaigns stall when nobody tracked it.
Follower counts are easy to buy and on TikTok they are unusually disconnected from reach even when genuine. These are the checks worth running first.
Any one of these can have an innocent explanation. Several together are a reason to move to a performance based deal or to walk.
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Take a creator with 250,000 TikTok followers and a brief for two videos.
250,000 falls between 100,001 and 500,000, so the tier is mid. Shopify's published mid-tier band for TikTok is $1,200 to $5,000 per video as of 22 June 2026. Across two videos that is $2,400 to $10,000. Influencer Marketing Hub, updated 6 October 2026, publishes no TikTok mid-tier band at all, so there is no second figure to compare against and the tool says so rather than inventing one.
That leaves a single sourced range with a fourfold spread, which is an honest reflection of how little published data exists at this size on TikTok. If this creator's median view count across recent videos is 400,000, a quote near the top of the band is defensible. If it is 25,000, the same quote is not, and no follower based table will tell you that.
Enter 250000 and 2 in the calculator above with TikTok selected and you will get exactly these figures and the note about the missing source.
Source: Shopify influencer pricing guide, 22 June 2026 · Influencer Marketing Hub influencer rates, updated 6 October 2026
The rate calculator is free with no signup. When you need audience demographics, fake-follower scoring and discovery across 10M+ creators, the full platform picks up where a published benchmark stops.
Shopify's guide of 22 June 2026 gives $5 to $200 per video for 1,000 to 10,000 followers, $200 to $1,200 for 10,001 to 100,000, $1,200 to $5,000 for 100,001 to 500,000, $5,000 to $15,000 for 500,001 to 1,000,000 and $7,000 to more than $20,000 above a million. Influencer Marketing Hub, updated 6 October 2026, gives $50 to $200 for nano, $200 to $800 for micro, $800 to $5,000 for macro and $5,000 to $50,000 and up for mega, and publishes no mid-tier figure. These are benchmarks rather than rate cards and the spread inside each tier is wide.
Because views are the better predictor and no published source turns them into a rate that can be cited. Building a cost per view model here would mean inventing the conversion, which is exactly what this page avoids. The honest approach is to use the follower based bands as a starting frame, then ask the creator for their median view count across recent videos and judge where inside the band they sit. A creator whose videos reliably clear several times their follower count is worth the top of the range and one whose videos undershoot it is not.
Influencer Marketing Hub simply does not publish one. Its TikTok table covers nano, micro, macro and mega and skips the 100,001 to 500,000 band. The calculator reports that gap instead of interpolating between the micro and macro figures, because an interpolated number would look like data without being data. Shopify does publish a mid-tier TikTok band of $1,200 to $5,000, so you are not left with nothing, just with one source instead of two.
The published tables say yes at the top and no at the bottom. Shopify puts TikTok nano creators at $5 to $200 against $25 to $150 on Instagram, so the ranges overlap heavily at small sizes, while at mega level Instagram runs $10,000 to more than $50,000 against TikTok's $7,000 to more than $20,000. Marketplace data disagrees again. Collabstr puts the average TikTok sponsorship at $345 against $340 for Instagram, which is effectively the same, and IZEA's 2022 transaction data had TikTok as the most expensive of the main platforms at $2,741 per post. There is no clean answer.
They normally do, because running a creator's organic video as a paid advertisement from their handle is a separate permission that needs their authorisation code. No published source gives a percentage for what that permission is worth, so this page does not add one. The practical advice is to negotiate it at the same time as the posting fee rather than afterwards. Once a video has performed well the leverage moves to the creator and the price for the amplification right moves with it.
Yes, it is free with no signup and no card, like the other free tools. The calculation runs in your browser and nothing you enter is sent anywhere. When a published benchmark is not enough, the full platform adds audience demographics, fake-follower scoring and discovery across more than 10 million verified creators on Instagram, TikTok, YouTube and X. The Free Plan is $0 with no card, with paid plans from $49 a month.
10M+ verified creators across 4 platforms, 12 filters and a fake-follower score on every profile. No card.