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Reported 2026 CPM benchmarks run $5 to $15 on Instagram, $3 to $10 on TikTok and $10 to $30 on YouTube. Enter what you paid and the impressions or views the post delivered to get your CPM instantly. The result is compared against those reported benchmarks so you can see whether the placement was good value. No signup, no card.
Enter the fee and the impressions delivered to get cost per 1,000 instantly. There is no modelling or estimating involved here, just the arithmetic, which makes it the cleanest way to compare a $300 nano placement against a $15,000 macro one.
The result is placed against reported 2026 platform ranges so the figure means something. Instagram is reported at about $5 to $15, TikTok at about $3 to $10 and YouTube at about $10 to $30 per 1,000 impressions.
Running the CPM on every placement in a campaign shows which creators actually delivered reach efficiently. That is the evidence you need when deciding who to book again and who to drop.
Two numbers and a click gives you CPM. No account, no setup and no waiting.
Your result is compared against reported 2026 platform ranges rather than left without context.
CPM is pure arithmetic, so this is the one tool here that needs no modelling at all.
Run it across a campaign to see which creators delivered reach efficiently and which did not.
Pair it with the rate estimator and the engagement rate calculator to plan a full budget.
When the maths is not enough, the full platform adds audience data and fake-follower scoring across 10M+ creators.
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"Our campaign turnaround time dropped significantly after switching to Flinque. What used to take a full day of research now takes under an hour."
The influencer CPM calculator is free with no signup. When you need audience demographics, fake-follower scoring and discovery across 10M+ creators, the full platform picks up where the maths stops.
CPM is the cost per 1,000 impressions. You divide what you paid by the impressions or views the content delivered, then multiply by 1,000. A $1,500 post that delivered 180,000 views works out at about $8.33 per 1,000. It is pure arithmetic with no assumptions behind it, which is what makes CPM such a useful way to compare placements of very different sizes and prices on the same footing.
It depends on the platform, so compare like against like. Reported 2026 benchmarks put Instagram at roughly $5 to $15 per 1,000 impressions, TikTok at roughly $3 to $10 and YouTube at roughly $10 to $30. Landing inside the reported range for your platform is a reasonable outcome. Landing below it suggests strong value, though it is worth confirming the impressions were genuine before you treat a very low CPM as a win.
Reported YouTube CPMs of about $10 to $30 sit well above the reported $3 to $10 for TikTok, mostly because of what each placement involves. A YouTube integration is longer form content with real production time behind it and it keeps accumulating views for months after publication. TikTok reach is cheaper per thousand because volume is easier to come by there, though that volume is often lighter attention. A higher CPM is not automatically worse value if the attention behind it is deeper.
CPM measures cost per 1,000 impressions, so it prices reach. CPE measures cost per engagement, so it prices response. Reported CPE benchmarks run at roughly $0.01 to $0.05 for nano creators, $0.05 to $0.15 for micro and $0.15 to $0.50 for macro. Reach is cheaper on large accounts while response is usually cheaper on small ones, so looking at both stops you from optimising for a big impression number that nobody actually reacted to.
Yes, it is free with no signup and no card. The maths happens in your browser, so nothing you enter is sent anywhere. It sits alongside the other free tools including the engagement rate calculator and the rate estimator. When you need to go further, the full platform adds audience demographics and fake-follower scoring across more than 10 million verified creators, starting at $0 with no card.
No, CPM answers one question only, which is how cheaply you bought reach. It says nothing about whether that reach was the right audience, whether the impressions were genuine or whether anyone acted on the content. A cheap CPM against an audience that will never buy from you is not value. Read CPM next to engagement rate, audience authenticity and whatever conversion signal you can track, then judge the placement on the whole picture.
10M+ verified creators across 4 platforms, 12 filters and a fake-follower score on every profile. No card.