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Published ranges for a single Instagram post run $25 to $150 at 1,000 to 10,000 followers and $250 to $5,000 at 10,001 to 100,000, according to Shopify's pricing guide of 22 June 2026. Enter a follower count to see the band for that tier from two published sources side by side. Every number on this page carries its source and its date. No signup, no card.
Enter a follower count and the tool finds the matching tier, then shows the per-post range that published sources give for that tier on Instagram. It does not blend the sources into one average or apply a private multiplier. You see the ranges as published, so you can check them yourself.
Shopify and Influencer Marketing Hub both publish Instagram rate bands and they differ widely. Shopify puts micro creators at $250 to $5,000 while Influencer Marketing Hub puts them at $100 to $500 and up. Showing both is more honest than picking one and calling it the answer.
Most briefs are not one post. Enter the number of posts and the tool multiplies the published per-post band by that count. It is plain arithmetic on a published figure and nothing else, so the result stays traceable back to the source.
There is no official Instagram rate card. What exists is a handful of published benchmark tables, and they disagree with each other by a wide margin. The table below reproduces two of them without adjustment. Read the gap between the columns as a measure of how soft this data is rather than as a mistake in either source.
The tier cut-offs come from Shopify, which states them explicitly. Influencer Marketing Hub uses slightly different boundaries, grouping 100,000 to 1,000,000 as macro, so its figures are mapped onto the nearest matching tier here. That mapping is the only change made to either source.
| Tier | Followers | Shopify, 22 Jun 2026 | Influencer Marketing Hub, 6 Oct 2026 |
|---|---|---|---|
| Nano | 1,000 to 10,000 | $25 to $150 | $10 to $100 |
| Micro | 10,001 to 100,000 | $250 to $5,000 | $100 to $500 |
| Mid-tier | 100,001 to 500,000 | $1,600 to $10,000 | $500 to $5,000 |
| Macro | 500,001 to 1,000,000 | $5,000 to $25,000 | $5,000 to $10,000 |
| Mega | 1,000,000 or more | $10,000 to $50,000+ | $10,000 or more |
Two marketplace figures sit alongside those bands and are worth knowing, because they are far lower. Collabstr, which publishes averages drawn from a stated 1.3 million creator rates, puts the average Instagram sponsorship at $340. IZEA, reporting negotiated rates across more than $70 million in payments, put the average Instagram photo post at $1,311 and an Instagram Story at $2,784. The marketplace averages are lower than the tier tables because marketplaces skew heavily toward nano and micro creators, not because the tier tables are wrong.
Source: Shopify influencer pricing guide, 22 June 2026 · Influencer Marketing Hub influencer rates, updated 6 October 2026 · Collabstr influencer price calculator, accessed 10 October 2026 · IZEA State of Influencer Earnings, 2023 report, 2022 transaction data
The method is deliberately simple, because anything more elaborate would mean inventing numbers that no source supports.
First the tool takes your follower count and finds which of the five tiers it falls into, using Shopify's stated cut-offs. A creator with 45,000 followers lands in micro, which Shopify defines as 10,001 to 100,000. Second it looks up the per-post band that each source publishes for that tier on the platform you picked. Third it multiplies both ends of the band by the number of posts you entered. That is the whole calculation.
What it does not do matters just as much. It does not apply an engagement multiplier, because no published source gives one that can be cited. It does not add an uplift for usage rights or exclusivity, because no source publishes a percentage for those either. It does not average the two sources together, because averaging two numbers that disagree by a factor of ten produces a figure that describes neither.
The result is a range rather than a single number because the underlying data is a range. A tool that returned one precise figure from this evidence would be claiming a confidence the sources do not have.
Source: Shopify influencer pricing guide, 22 June 2026 · Influencer Marketing Hub influencer rates, updated 6 October 2026
Every band on the page names its source and the date it was published, so you can check the original.
Where published benchmarks disagree you see both columns rather than a single blended guess.
The maths is a tier lookup and a multiplication. There is no private model behind the number.
Where a source publishes nothing, the page says so instead of filling the gap.
Pair it with the engagement rate calculator and the CPM calculator to price a whole campaign.
When a benchmark is not enough, the full platform adds audience data and fake-follower scoring across 10M+ creators.
Shopify puts a micro Instagram creator anywhere between $250 and $5,000 for a post. That is a twentyfold spread inside a single tier, which tells you follower count is only a rough first sort. The factors below are what move a specific creator within that spread. None of them has a published multiplier attached, so treat them as directions rather than sums.
A creator whose posts pull strong comment volume is worth more per follower than one whose audience scrolls past, and this is the single largest reason two accounts of the same size quote different numbers. You can measure it yourself before you open a negotiation. Shopify notes that pricing varies by engagement quality but publishes no figure for how much, so no source supports turning engagement into a percentage adjustment.
Instagram rates are usually quoted per deliverable and the deliverables are not equivalent. Reels take more production time than a static feed post and generally cost more. Stories are typically the cheapest format, which Shopify states directly. IZEA's transaction data runs the other way and puts Instagram Stories above photo posts, at $2,784 against $1,311. That contradiction is unresolved in the published record and is worth knowing before you assume Stories are the cheap option.
Influencer Marketing Hub notes that audiences concentrated in the United States, the United Kingdom, Canada and Western Europe can lift a rate, without putting a number on it. A creator with 50,000 followers who mostly cannot buy from you is not worth the same as one whose audience sits in your shipping region, whatever the follower count says.
Influencer Marketing Hub says creators in finance, business to business technology, luxury and healthcare may charge more, and again publishes no figures. Collabstr's marketplace averages do vary by category and are reported on the niche pages linked at the foot of this page, though those are whole-marketplace averages rather than tier-level numbers.
A large share of nano and micro creators have never been paid for a post and will quote whatever they have seen quoted elsewhere. That cuts both ways. Some quote far under the published band and some far over it, and neither is a signal about quality.
Source: Shopify influencer pricing guide, 22 June 2026 · Influencer Marketing Hub influencer rates, updated 6 October 2026 · IZEA State of Influencer Earnings, 2023 report, 2022 transaction data
A rate is meaningless until the deliverable is defined. Two briefs at the same price can be wildly different trades. Before comparing any quote against the bands on this page, write down exactly what is included.
Specify the format, the count and the posting window. One Reel is not the same brief as one Reel plus three Stories plus a carousel, yet both get described as a post in a first email. The calculator above multiplies by a post count for this reason, so you compare like against like.
Organic posting rights are not the same as the right to run that content as a paid advertisement, to put it on your product pages or to keep using it after the campaign ends. Shopify flags usage rights and exclusivity as factors that significantly increase a rate but publishes no percentage for either. One industry guide offers a single illustrative example of a nano post doubling in price once ninety day usage rights and a thirty day exclusivity window are added. That is one example and not a benchmark, so it is quoted here as an illustration rather than used in the arithmetic.
The practical rule is to decide what you need before you ask. Paying for perpetual worldwide rights on content you will use for two weeks is the commonest way to overspend. Paying for organic only and then discovering you cannot boost the post is the commonest way to waste the whole placement.
An exclusivity clause stops the creator working with your competitors for a stated period. It has a real cost to them, because it removes income they could otherwise earn, and that cost scales with how broadly you define the competitor set and how long the window runs. A narrow category and a short window cost far less than a broad category and six months.
Unlimited revisions and a multi-stage legal approval are work. Experienced creators price them in, and the ones who do not tend to deliver late or disengage. Capping revisions at two in the brief is fairer to both sides than leaving it open.
Source: Shopify influencer pricing guide, 22 June 2026
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A benchmark is useful as a reference point and useless as a weapon. Telling a creator their quote is wrong because a website said so will end the conversation. The bands on this page are best used to work out which questions to ask.
Creators who work with brands regularly have one. Asking first costs nothing and tells you whether you are dealing with someone who has done this before. If the quote lands inside the published band for their tier, the conversation is about deliverables rather than price.
Ask what is driving it rather than pushing back on the number. Sometimes the answer is strong performance data, a specialist audience or past campaign results, all of which are legitimate reasons to pay above a generic benchmark. Sometimes the answer is nothing, and the quote drops when you ask for the reasoning.
Treat it as a question rather than a bargain. A rate well under the published floor for that tier often means the creator has never been paid before, which is fine, or that the audience is not what the follower count suggests, which is not. Check engagement and audience authenticity before you accept a cheap quote.
If a quote is above your budget the productive move is to cut what you are buying. Shorten the usage window, narrow the exclusivity, drop a deliverable or accept fewer revision rounds. That keeps the creator whole on their rate while bringing the total down, and it tends to preserve the relationship for a second campaign.
Rate, deliverables, posting dates, rights, exclusivity, approval process and payment terms. Most disputes in this business come from a brief that said post about our product and nothing else.
The bands on this page price followers. They cannot tell you whether those followers are real or whether they are the people you want. These are the checks worth running before you agree any number.
None of these is proof on its own. Two or three together are a reason to pass, or at least to move the budget into a performance based deal rather than a flat fee.
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Take a creator with 45,000 Instagram followers and a brief for three posts.
45,000 falls between 10,001 and 100,000, so the tier is micro. Shopify's published micro band for Instagram is $250 to $5,000 per post as of 22 June 2026. Multiplied by three posts that gives $750 to $15,000. Influencer Marketing Hub, updated 6 October 2026, publishes $100 to $500 for the same tier, which across three posts gives $300 to $1,500.
Those two answers do not overlap, and that is the useful part. The honest reading is that a three post micro deal on Instagram has been observed anywhere from a few hundred dollars to five figures depending on the creator, the deliverables and the rights attached. A quote of $2,400 for the three posts sits inside the Shopify band and above the Influencer Marketing Hub one, which makes it unremarkable rather than high or low.
Enter 45000 and 3 in the calculator above and you will get exactly these figures. If you do not, the tool is broken and the arithmetic above is the specification.
Source: Shopify influencer pricing guide, 22 June 2026 · Influencer Marketing Hub influencer rates, updated 6 October 2026
The rate calculator is free with no signup. When you need audience demographics, fake-follower scoring and discovery across 10M+ creators, the full platform picks up where a published benchmark stops.
It depends on size, and the published sources disagree on how much. Shopify's guide of 22 June 2026 gives $25 to $150 per post for 1,000 to 10,000 followers, $250 to $5,000 for 10,001 to 100,000, $1,600 to $10,000 for 100,001 to 500,000, $5,000 to $25,000 for 500,001 to 1,000,000 and $10,000 to more than $50,000 above a million. Influencer Marketing Hub, updated 6 October 2026, publishes markedly lower figures for the same tiers, starting at $10 to $100 for nano. Both are benchmarks rather than rate cards, and the spread inside a single tier is wide enough that follower count alone will not give you a price.
It maps the follower count you enter to a tier using Shopify's published cut-offs, looks up the per-post band each source gives for that tier, then multiplies both ends by the number of posts you entered. That is the entire calculation. It applies no engagement multiplier, no usage rights uplift and no blending of the two sources, because no published source provides figures for any of those. The result is a range rather than a single number because the underlying published data is a range.
Because neither is measuring the same thing in the same way. Shopify describes its figures as aggregated estimates drawn from four other providers and calls them directional guidance. Influencer Marketing Hub publishes its numbers as planning benchmarks and states no sample size or method at all. Neither is a survey of actual transactions. Marketplace data tells a third story again, with Collabstr putting the average Instagram sponsorship at $340 across a stated 1.3 million creator rates, because marketplaces are dominated by smaller creators. Showing the disagreement is more useful than hiding it behind an average.
In practice it clearly does, and it is the main reason two creators of the same size quote different numbers. The problem is that no published source puts a figure on how much, so this calculator does not apply an engagement adjustment rather than invent one. Measure the engagement rate separately, then use it to decide where inside the published band a specific creator belongs. An account engaging well for its size justifies the upper half of the band and one engaging poorly is a reason to check audience authenticity before negotiating at all.
Yes, and they are the commonest reason a budget runs over. Shopify flags both as factors that significantly increase a rate but publishes no percentage, so this page does not add one. Organic posting rights, the right to run the content as a paid advertisement and the right to keep using it after the campaign are three separate things and should be priced separately. Decide what you actually need before you ask, because perpetual worldwide rights on content you will use for a fortnight is money spent for nothing.
Yes, it is free with no signup and no card, like the other free tools. The calculation runs in your browser and nothing you enter is sent anywhere. When you need more than a published benchmark, the full platform adds audience demographics, fake-follower scoring and discovery across more than 10 million verified creators on Instagram, TikTok, YouTube and X. The Free Plan is $0 with no card, with paid plans from $49 a month.
10M+ verified creators across 4 platforms, 12 filters and a fake-follower score on every profile. No card.