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Collabstr puts the average gaming sponsorship at $185, drawn from a stated 1.3 million creator rates and read on 10 October 2026. Gaming also prices on concurrent viewers more than on followers, which no published table captures. Enter a follower count and a platform for the published bands, then read why they fit gaming least well. No signup, no card.
Collabstr reports $185 as the average gaming sponsorship, second highest of the five categories this site tracks. It is a marketplace-wide figure across every creator size, so it sits on this page as context rather than as a quote.
The tier bands come straight from two published tables with no adjustment. They are the best available starting frame, though gaming is the category where follower count is the weakest guide of all.
Gaming deals are commonly priced on concurrent viewers or on cost per thousand views rather than on followers. No published source converts either into a rate, so this page explains the gap instead of papering over it.
Gaming is the category where published rate data fits worst, and it is worth being direct about why before quoting any of it.
The one gaming-specific figure available is Collabstr's marketplace average of $185 per sponsorship, attributed to a stated 1.3 million creator rates and read on 10 October 2026. That is the second highest of the five categories checked, behind fashion at $195 and ahead of beauty, health and fitness and food and drink at $180 each.
The deeper problem is structural. Gaming money concentrates on live streaming and on long form video, and the published tier tables cover Instagram, TikTok and YouTube by follower count. They do not cover Twitch at all, and a Twitch follower is a very different thing from an Instagram follower. A channel with 400,000 Twitch followers and 600 concurrent viewers and one with 80,000 followers and 3,000 concurrent viewers are not comparable on the follower axis, yet that is the only axis the published bands have.
Use the YouTube column as the most relevant of the three, since long form gaming video is where the published bands come closest to the real market. Treat the Instagram and TikTok columns as useful for gaming creators who also post short form clips, which many do as a funnel into their main channel.
Neither Shopify nor Influencer Marketing Hub reports by category, so there is no gaming row in either. Collabstr's apparent platform and category combination pages were tested and discarded, because they return the same default value regardless of what is requested and even for a category name invented to probe them.
| Tier | Followers | Shopify, 22 Jun 2026 | Influencer Marketing Hub, 6 Oct 2026 |
|---|---|---|---|
| Nano | 1,000 to 10,000 | $25 to $150 | $10 to $100 |
| Micro | 10,001 to 100,000 | $250 to $5,000 | $100 to $500 |
| Mid-tier | 100,001 to 500,000 | $1,600 to $10,000 | $500 to $5,000 |
| Macro | 500,001 to 1,000,000 | $5,000 to $25,000 | $5,000 to $10,000 |
| Mega | 1,000,000 or more | $10,000 to $50,000+ | $10,000 or more |
| TikTok | |||
| Nano | 1,000 to 10,000 | $5 to $200 | $50 to $200 |
| Micro | 10,001 to 100,000 | $200 to $1,200 | $200 to $800 |
| Mid-tier | 100,001 to 500,000 | $1,200 to $5,000 | not published by this source |
| Macro | 500,001 to 1,000,000 | $5,000 to $15,000 | $800 to $5,000 |
| Mega | 1,000,000 or more | $7,000 to $20,000+ | $5,000 to $50,000 |
| YouTube | |||
| Nano | 1,000 to 10,000 | $200 to $1,000 | $20 to $200 |
| Micro | 10,001 to 100,000 | $1,000 to $10,000 | $200 to $1,000 |
| Mid-tier | 100,001 to 500,000 | $9,000 to $25,000 | $1,000 to $10,000 |
| Macro | 500,001 to 1,000,000 | $10,000 to $50,000 | $10,000 to $20,000 |
| Mega | 1,000,000 or more | $20,000 to $50,000+ | $20,000 to $50,000 |
Source: Collabstr influencer price calculator, accessed 10 October 2026 · Shopify influencer pricing guide, 22 June 2026 · Influencer Marketing Hub influencer rates, updated 6 October 2026
The mechanism is a tier lookup and a multiplication, identical to the other rate tools on this site.
Your follower count is matched to one of five tiers using Shopify's published boundaries, so 90,000 followers sits in micro, defined as 10,001 to 100,000. The band each source publishes for that tier on the chosen platform is multiplied at both ends by the number of videos you entered.
What it cannot do matters more in gaming than anywhere else. It cannot price a stream, because no published source gives a rate per stream hour or per concurrent viewer. It cannot price Twitch, because neither tier source covers the platform. It cannot apply a cost per thousand views model, which is how a great deal of gaming sponsorship is actually bought, because no published source supplies the rate to apply.
Those are real gaps and the right response is to name them. A tool that quietly invented a viewer-based formula would be more satisfying to use and would be telling you something nobody has measured.
Source: Shopify influencer pricing guide, 22 June 2026 · Collabstr influencer price calculator, accessed 10 October 2026
Gaming prices on viewers and the published tables price on followers. The page says so rather than hiding it.
Collabstr's combination pages were probed with an invented category and dropped when they returned a default.
Cost per thousand views is how much gaming is bought, and no source publishes a rate to apply.
A tier lookup and a multiplication, with nothing modelled behind it.
Pair it with the TikTok and YouTube calculators for creators who run clips alongside long form.
When a benchmark is not enough, the full platform adds audience data and fake-follower scoring across 10M+ creators.
Follower count is the published axis and close to the least useful one in this category. These are the variables that decide a real gaming quote, none of which carries a citable number.
For any live streamer this is the number that matters and it is the one brands should ask for first. Concurrent viewers measure how many people are actually present, which follower counts on streaming platforms do not even approximate. Ask for a thirty or ninety day average rather than a peak, since peaks are usually a collaboration or a launch event and do not repeat.
A sponsorship on a channel that streams twenty hours a week delivers very differently from the same deal on one that streams four. Gaming sponsorship is often sold by the stream or by the hour, and the rate only makes sense against a known schedule.
Audience interest in gaming is game specific to a degree that has no parallel in other categories. A creator with a large audience built on one title may deliver very little for a product aimed at a different genre. Worse, a creator who switches to your game for a paid stream often sees a sharp drop in viewers, because their audience came for something else. Ask what happens to their numbers when they play outside their main title.
Game launches concentrate demand into a narrow window and prices move accordingly. Embargo compliance, launch day coverage and exclusivity across a release period are all worth real money, and all of them are negotiated against a calendar rather than against a follower count.
Giving a creator keys or codes to distribute to their audience is a genuine value exchange that costs the publisher relatively little and drives strong engagement. It frequently reduces the cash fee and is often worth more to the creator than the equivalent money.
Gaming audiences are unusually alert to undisclosed sponsorship and react badly to it. Paid promotion must be disclosed clearly, and in gaming the reputational cost of getting this wrong falls on the brand as much as the creator. Platform level disclosure tools exist and should be specified.
A creator who will only read positive copy has very little credibility with a gaming audience. The ones worth paying are usually the ones who will give a qualified opinion, and briefs that forbid this tend to produce content the audience discounts entirely.
Source: Shopify influencer pricing guide, 22 June 2026 · Influencer Marketing Hub influencer rates, updated 6 October 2026
Gaming covers more distinct deliverable types than any other category, and a quote means nothing until you have said which one you want.
A sponsored stream segment, a full sponsored stream, a dedicated video, an integration inside a video and a set of short form clips are five different products. Many gaming creators sell bundles across their stream and their video channel, which is usually better value than buying either alone.
Specify the number of hours, whether the game must be played for a continuous block and what on-screen branding is included. Overlays, panels and chat commands are standard inventory and should be itemised.
If the content is tied to a release, the embargo terms need to be explicit and so does what happens if the release slips. Date slippage is normal in games and contracts that do not anticipate it cause disputes.
State how many keys, when they arrive and what the creator may do with them. Late key delivery is the single most common operational failure in gaming campaigns and it damages the creator's content, not just your schedule.
Clipping stream highlights for paid social or using footage in a trailer are separate permissions. Shopify flags usage rights as a factor that significantly increases a rate while publishing no percentage, so no uplift is applied here. Gaming footage is particularly reusable, which makes this worth settling at the start.
Agree what must be covered and leave the opinion alone. Scripted praise is obvious to this audience and reduces the value of what you bought.
Source: Shopify influencer pricing guide, 22 June 2026
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The published bands are a weak frame in this category, so lean harder on the creator's own numbers. Gaming creators generally have good analytics and are used to being asked.
Request a thirty or ninety day average rather than a peak, and ask what it looks like when they play outside their main title. These two answers tell you more about what a sponsorship is worth than any follower based band on this page.
Much of the gaming market works this way in practice. No published source gives a rate to plug in, so this page cannot suggest one, but proposing the structure and negotiating the number against the creator's actual delivery is far more defensible than arguing about a follower table.
It describes the typical small booking on an open marketplace, which is useful for a wide programme of smaller creators. It is irrelevant to a streamer with 4,000 concurrent viewers and raising it there will not go well.
A stream plus a video plus clips usually costs less than the three bought separately and reaches the same audience through different surfaces. Ask what a package looks like rather than pricing one deliverable at a time.
Codes to give away cost a publisher very little and are genuinely valuable to a creator, both as audience reward and as content. This is the most reliable non-cash lever in the category.
Agree key delivery dates, embargo terms and slip handling in writing. More gaming campaigns fail on logistics than on creative.
Format, hours, dates, embargo, keys, branding inventory, clipping rights, exclusivity, disclosure and payment terms.
Source: Collabstr influencer price calculator, accessed 10 October 2026
Gaming has its own failure modes, and most of them are invisible if you only look at follower counts.
One of these may be fine. Several together mean the published bands are describing an audience that will not show up.
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Take a gaming creator with 90,000 YouTube subscribers and a brief for two videos.
90,000 falls between 10,001 and 100,000, so the tier is micro. Shopify's published micro YouTube band is $1,000 to $10,000 as of 22 June 2026, giving $2,000 to $20,000 across two videos. Influencer Marketing Hub, updated 6 October 2026, publishes $200 to $1,000 and up for the same tier, giving $400 to $2,000.
Collabstr's gaming average of $185 per sponsorship is far below both, and in this category the gap is even less meaningful than usual, because the marketplace it measures is dominated by small creators selling short form clips rather than by streamers and long form channels.
Now the part the bands cannot do. If this creator also streams and averages 2,500 concurrent viewers, the two videos are a fraction of what the relationship is worth and the conversation should be about a package. If they average 90 concurrent viewers on a subscriber base of 90,000, the subscriber count is historical and the lower end of the range is generous. The published tables cannot distinguish those two creators at all, which is the single most important thing to understand about pricing gaming from follower data.
Enter 90000 and 2 in the calculator above with YouTube selected and you will get exactly these figures.
Source: Shopify influencer pricing guide, 22 June 2026 · Influencer Marketing Hub influencer rates, updated 6 October 2026 · Collabstr influencer price calculator, accessed 10 October 2026
The gaming rate calculator is free with no signup. When you need audience demographics, fake-follower scoring and discovery across 10M+ creators, the full platform picks up where a published benchmark stops.
The one gaming-specific published figure found for this page is Collabstr's marketplace average of $185 per sponsorship, attributed to 1.3 million creator rates and read on 10 October 2026. That is second highest of the five categories this site covers. For an individual creator the platform tier bands are the available frame. Shopify, published 22 June 2026, puts a micro YouTube channel at $1,000 to $10,000, while Influencer Marketing Hub, updated 6 October 2026, puts the same tier at $200 to $1,000 and up. Neither source reports by category, and neither covers Twitch.
Because no published source covers them in a form that can be cited. Both tier tables report Instagram, TikTok and YouTube by follower count, and neither includes Twitch or gives a rate per stream hour. Gaming sponsorship is also frequently bought on a cost per thousand views basis, and no published source supplies a rate to apply. Building any of that into the tool would mean inventing the conversion, which is what this page exists to avoid. The honest position is to use the YouTube column as the closest available frame and to negotiate streams against the creator's own concurrent viewer data.
Average concurrent viewers over the last thirty or ninety days, not a peak. Followers on streaming platforms accumulate permanently and decay in meaning, so a large follower count can sit alongside a very small live audience. Ask a second question too, which is what happens to those numbers when they play something other than their main title. Gaming audiences are attached to specific games to a degree that has no parallel in other categories, and a creator who switches titles for a paid stream often loses a large share of their viewers.
They are the most effective non-cash lever in this category. Keys cost a publisher very little and are genuinely valuable to a creator, both as something to give their audience and as content in their own right. Giveaways drive strong engagement and the creator keeps the goodwill. No published source quantifies what a key allocation is worth against cash, so this page suggests no exchange rate. What is worth getting right is the logistics. Late key delivery is the commonest operational failure in gaming campaigns and it damages the content as much as the schedule.
They do not react badly to sponsorship itself, which is well understood as how creators make a living. They react badly to sponsorship that is hidden or that is obviously scripted. Disclosure is a legal requirement and in gaming it is also a practical one, because the audience will find out and the brand absorbs much of the damage. The second part matters just as much. A creator who will only read positive copy loses credibility fast, so briefs that require unqualified praise usually produce content the audience discounts entirely. Set the facts that must be covered and leave the opinion alone.
Yes, it is free with no signup and no card, like the other free tools. The calculation runs in your browser and nothing you enter is sent anywhere. When a published benchmark is not enough, the full platform adds audience demographics, fake-follower scoring and discovery across more than 10 million verified creators on Instagram, TikTok, YouTube and X. The Free Plan is $0 with no card, with paid plans from $49 a month.
10M+ verified creators across 4 platforms, 12 filters and a fake-follower score on every profile. No card.