Reported Instagram rates run from $25 to $300 per post for nano creators up to $15,000 and beyond for mega accounts, with TikTok at a reported 0.4 to 0.6 times Instagram and YouTube at 1.2 to 2 times. Pick a platform and enter a follower count and an engagement rate to see an estimated fair rate range per post. No signup, no card.







Pick the platform, enter the audience numbers and read a range built from reported Instagram bands with reported cross-platform multipliers applied. It takes seconds and gives you a defensible starting point for a negotiation.
Two creators of the same size are not worth the same rate if one gets twice the response. The estimator compares the engagement rate you enter against the reported typical band for that tier, then shifts the range within sensible limits.
TikTok is reported at roughly 0.4x to 0.6x Instagram, while YouTube is reported at roughly 1.2x to 2x. Seeing the multiplier alongside the range explains the gap rather than leaving you to guess at it.
Three inputs and a click gives you a rate range. No account, no setup and no waiting.
Reported TikTok and YouTube multipliers are applied on top of the Instagram base bands.
Every band traces to published 2026 reporting, hedged as reported rather than sold as a quote.
The range moves with audience response, since that is what a brand is really buying.
Pair it with the engagement rate calculator and the CPM calculator to price a whole campaign.
When an estimate is not enough, the full platform adds audience data and fake-follower scoring across 10M+ creators.
Save 50% on annual billing across paid plans.
"We tested three platforms before landing on Flinque. The creator data is more reliable. The filters actually work. Our team spends half the time finding the right influencers now."
"Flinque replaced two tools we were paying for separately. Creator discovery and performance tracking in one place. And the data is actually accurate."
"Our campaign turnaround time dropped significantly after switching to Flinque. What used to take a full day of research now takes under an hour."
The influencer rate estimator is free with no signup. When you need audience demographics, fake-follower scoring and discovery across 10M+ creators, the full platform picks up where the estimate stops.
Start from the reported bands for the creator's size on Instagram, then adjust for platform and engagement. Reported 2026 ranges put nano creators at roughly $25 to $300, micro at $150 to $1,500, mid tier at $1,000 to $6,000, macro at $5,000 to $20,000 and mega above 2 million followers at $15,000 to $75,000 or more. Those are reported ranges rather than rate cards. What you actually pay depends on deliverables, usage rights, exclusivity and how well that specific audience matches your brand.
It maps your follower count to a reported Instagram rate tier, adjusts that band for the engagement rate you enter, then applies a reported cross-platform multiplier if you pick TikTok or YouTube. Instagram is treated as the base, since the published bands are anchored there. The whole calculation runs in your browser with no data sent anywhere and every input is a reported benchmark rather than a live quote.
Reported benchmarks put TikTok at roughly 0.4x to 0.6x the equivalent Instagram rate for a similar audience size. TikTok reach is driven more by the recommendation feed than by follower count, so follower totals translate less directly into guaranteed views. That tends to pull per-post pricing down relative to Instagram, though a creator whose videos consistently travel well can command more than the multiplier alone would suggest.
Reported multipliers put YouTube at roughly 1.2x to 2x the equivalent Instagram rate. A YouTube placement usually means a longer piece of content with real production time behind it, the content keeps earning views long after publication and reported YouTube CPMs of about $10 to $30 sit well above the reported $5 to $15 for Instagram. You are buying more work and a longer tail, so the rate reflects both.
It should, because engagement is the closest free signal you have to how many people will actually respond. Reported engagement bands give the context for what is normal at each size: around 5% to 10% for nano, 3% to 6% for micro, 1.5% to 4% for mid tier, 1% to 2.5% for macro and 0.5% to 1.5% for mega accounts. A creator sitting above the reported band for their tier is worth more per follower. One sitting well below deserves a check on audience authenticity before you negotiate at all.
Yes, it is free with no signup and no card, like the other free tools. Nothing you enter leaves your browser. When you need more than an estimate, the full platform adds audience demographics, fake-follower scoring and discovery across more than 10 million verified creators on Instagram, TikTok, YouTube and X. The Free Plan is $0 with no card, with paid plans from $49 a month.
10M+ verified creators across 4 platforms, 12 filters and a fake-follower score on every profile. No card.