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Free influencer pricing tool

Influencer Rate Estimator: Work Out a Fair Rate Per Post

Reported Instagram rates run from $25 to $300 per post for nano creators up to $15,000 and beyond for mega accounts, with TikTok at a reported 0.4 to 0.6 times Instagram and YouTube at 1.2 to 2 times. Pick a platform and enter a follower count and an engagement rate to see an estimated fair rate range per post. No signup, no card.

  • โœ“ No data leaves your browser
  • โœ“ No credit card required
Estimate a fair rate
Pick a platform, then enter the audience numbers.
Estimated fair rate per post
$0
Tier
Ranges come from reported 2026 industry benchmarks. Actual rates vary by niche, market and deliverables, so treat any figure as a starting point rather than a quote.
Trusted by 2,000+ brands and agencies across 25+ countries
What it does

Price a partnership from reported benchmarks

Estimate

A fair rate range across three platforms

Pick the platform, enter the audience numbers and read a range built from reported Instagram bands with reported cross-platform multipliers applied. It takes seconds and gives you a defensible starting point for a negotiation.

  • Instagram, TikTok and YouTube covered
  • Reported 2026 benchmark bands
  • Runs entirely in your browser
Adjust

Engagement moves the number

Two creators of the same size are not worth the same rate if one gets twice the response. The estimator compares the engagement rate you enter against the reported typical band for that tier, then shifts the range within sensible limits.

  • Reported engagement bands per tier
  • Bounded adjustment, no wild swings
  • Clear note on what was applied
Compare

Understand why platforms price differently

TikTok is reported at roughly 0.4x to 0.6x Instagram, while YouTube is reported at roughly 1.2x to 2x. Seeing the multiplier alongside the range explains the gap rather than leaving you to guess at it.

  • Multiplier shown with every result
  • Reported ranges, never exact quotes
  • Useful for cross-platform budgets
3
Platforms covered by reported multipliers
Free
No signup and no credit card to use the tool
2026
Reported benchmark ranges behind every figure
4.9/5
Flinque rating across 2,000+ reviews
Why Flinque

A free estimate that plugs into a full vetting platform

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Instant range

Three inputs and a click gives you a rate range. No account, no setup and no waiting.

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Cross-platform aware

Reported TikTok and YouTube multipliers are applied on top of the Instagram base bands.

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Reported benchmarks

Every band traces to published 2026 reporting, hedged as reported rather than sold as a quote.

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Engagement aware

The range moves with audience response, since that is what a brand is really buying.

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One of several free tools

Pair it with the engagement rate calculator and the CPM calculator to price a whole campaign.

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A clear upgrade path

When an estimate is not enough, the full platform adds audience data and fake-follower scoring across 10M+ creators.

Pricing

Transparent pricing. No long-term contracts.

Save 50% on annual billing across paid plans.

Free
$0/month
Best for personal use
  • 300 monthly searches
  • 12 profile views
  • Basic filters
  • Single user access
  • Contact details hidden
Enterprise
$150/month
Best for large teams and agencies
  • 65,000 monthly searches
  • Unlimited outreach emails
  • Advanced authenticity scoring
  • Look-alike creators
  • Competitor audience overlap
  • 10 team seats
What customers say

Real brands. Real results.

4.9 / 5 โ˜…โ˜…โ˜…โ˜…โ˜… across 2,000+ reviews
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"We tested three platforms before landing on Flinque. The creator data is more reliable. The filters actually work. Our team spends half the time finding the right influencers now."
Marcus Reid
Growth Marketing Lead
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"Flinque replaced two tools we were paying for separately. Creator discovery and performance tracking in one place. And the data is actually accurate."
Sophie Brennan
Digital Strategy Director
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"Our campaign turnaround time dropped significantly after switching to Flinque. What used to take a full day of research now takes under an hour."
Daniel Okafor
Brand Communications Head

Estimate a rate now, vet the creator on the full platform

The influencer rate estimator is free with no signup. When you need audience demographics, fake-follower scoring and discovery across 10M+ creators, the full platform picks up where the estimate stops.

FAQ

Frequently asked questions

How much should I pay an influencer per post?

Start from the reported bands for the creator's size on Instagram, then adjust for platform and engagement. Reported 2026 ranges put nano creators at roughly $25 to $300, micro at $150 to $1,500, mid tier at $1,000 to $6,000, macro at $5,000 to $20,000 and mega above 2 million followers at $15,000 to $75,000 or more. Those are reported ranges rather than rate cards. What you actually pay depends on deliverables, usage rights, exclusivity and how well that specific audience matches your brand.

How does the rate estimator work?

It maps your follower count to a reported Instagram rate tier, adjusts that band for the engagement rate you enter, then applies a reported cross-platform multiplier if you pick TikTok or YouTube. Instagram is treated as the base, since the published bands are anchored there. The whole calculation runs in your browser with no data sent anywhere and every input is a reported benchmark rather than a live quote.

Do TikTok rates differ from Instagram rates?

Reported benchmarks put TikTok at roughly 0.4x to 0.6x the equivalent Instagram rate for a similar audience size. TikTok reach is driven more by the recommendation feed than by follower count, so follower totals translate less directly into guaranteed views. That tends to pull per-post pricing down relative to Instagram, though a creator whose videos consistently travel well can command more than the multiplier alone would suggest.

Why are YouTube rates higher?

Reported multipliers put YouTube at roughly 1.2x to 2x the equivalent Instagram rate. A YouTube placement usually means a longer piece of content with real production time behind it, the content keeps earning views long after publication and reported YouTube CPMs of about $10 to $30 sit well above the reported $5 to $15 for Instagram. You are buying more work and a longer tail, so the rate reflects both.

Should engagement rate change the rate I offer?

It should, because engagement is the closest free signal you have to how many people will actually respond. Reported engagement bands give the context for what is normal at each size: around 5% to 10% for nano, 3% to 6% for micro, 1.5% to 4% for mid tier, 1% to 2.5% for macro and 0.5% to 1.5% for mega accounts. A creator sitting above the reported band for their tier is worth more per follower. One sitting well below deserves a check on audience authenticity before you negotiate at all.

Is the influencer rate estimator free?

Yes, it is free with no signup and no card, like the other free tools. Nothing you enter leaves your browser. When you need more than an estimate, the full platform adds audience demographics, fake-follower scoring and discovery across more than 10 million verified creators on Instagram, TikTok, YouTube and X. The Free Plan is $0 with no card, with paid plans from $49 a month.

Find and vet these creators yourself, free

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