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Reported figures put the micro tier at roughly 65% of brand partnerships, at about $0.20 per engagement against roughly $0.33 for macro. Enter a campaign budget and pick a tier focus to see roughly how many creators and posts it buys, based on reported rate bands. No signup, no card.
Enter a budget, pick a focus, then read how many placements it buys at reported band midpoints and the range the band implies. It turns an abstract number into a plan you can argue about.
The mixed split leans micro deliberately, matching the reported partnership share and the reported cost per engagement gap. The planner tells you why, not just what.
One post per creator, static rates, Reels at a reported 2-3x premium. Every assumption is visible so you can bend the plan to your brief rather than trust a black box.
A budget and a focus becomes a creator count in one click. No account, no setup and no waiting.
Every figure traces to reported rate bands, hedged rather than presented as quotes.
The plan says why it leans micro, with the reported efficiency numbers alongside.
Midpoints for the headline, ranges for reality, shortfalls shown as zeros.
Pair it with the rate estimator and the CPM calculator to price the plan end to end.
When the plan needs names, the full platform finds creators across 10M+ verified profiles.
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The budget planner is free with no signup. When the plan needs actual creators, the full platform adds discovery, audience data and fake-follower scoring across 10M+ verified profiles.
Divide the budget by the reported per-post rate for the tier you want. Reported bands put nano creators at $25 to $300 per post, micro at $150 to $1,500, mid tier at $1,000 to $6,000 and macro at $5,000 to $20,000. This planner uses the band midpoint for its headline count, then shows the range the band implies. A $10,000 budget focused on micro creators buys roughly 12 placements at the midpoint, somewhere between 6 and 66 depending on where each deal lands in the band.
Reported figures point at micro. The micro tier accounts for roughly 65% of brand partnerships and reported blended costs put micro at about $0.20 per engagement against about $0.33 for macro creators. Micro audiences also engage at reported rates of 3% to 6%, well above the 1% to 2.5% reported for macro accounts. Macro placements still have a job, mainly reach in one hit, though for most budgets the efficient core of a plan is a set of micro creators.
Reported numbers usually favour the spread. A single macro deal at the reported $5,000 to $20,000 band can be matched by dozens of micro placements and a 50-creator micro program is reported to outperform one macro deal on both engagement and cost efficiency. The spread also cuts risk, since one underperforming creator out of thirty barely moves the result while one underperforming creator out of one is the whole campaign.
The mixed option splits the budget 25% nano, 50% micro and 25% macro, weighted toward micro in line with the reported partnership share. Each slice is divided by that tier's reported band midpoint to estimate creators. On smaller budgets the macro slice often buys nothing, since a quarter of the budget can sit below the reported $5,000 macro floor. That is shown honestly rather than rounded up, which is itself a useful signal that the budget wants a micro focus.
One static post per creator. Reported benchmarks price Reels at roughly 2x to 3x a static post, so a Reels-heavy plan buys proportionally fewer placements than the headline count. Packages that bundle a post with Stories are typically negotiated as a unit, so treat the count as placements rather than as individual pieces of content. Usage rights, exclusivity and production requirements all push real quotes around inside the reported bands.
Yes, it is free with no signup and no card and the maths runs entirely in your browser. It pairs naturally with the rate estimator for pricing individual creators and the CPM and CPE calculators for judging results afterwards. When you are ready to actually find the creators the plan calls for, the full platform covers more than 10 million verified profiles with audience and authenticity data, starting at $0 with no card.
10M+ verified creators across 4 platforms, 12 filters and a fake-follower score on every profile. No card.