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List the costs your programme has, one line at a time, and the calculator totals them, divides the total by your creators and your deliverables and shows what share of the money actually reaches a creator. Every figure in the result comes from a number you entered. The page supplies no rates of its own.
| Line | How it is worked out | Amount |
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A programme cost is not a rate. It is a list of things you have agreed to pay for, added together. The calculator keeps each line separate all the way to the total so you can see which one is actually driving the number, and it tells you what share of the total each line is.
An agency or platform fee quoted as a percentage means nothing until you know what it is a percentage of. Here it is applied to creator fees only, and the calculator prints the base it used. If your contract computes it on a different base you will see immediately that the line needs adjusting.
Cost per creator tells you what one partnership costs. Cost per deliverable tells you what one piece of content costs. They differ whenever creators owe more than one deliverable, and the second is the one that compares across plans, because two plans rarely ask for the same number of deliverables each.
Most questions about influencer cost get answered with a rate. A rate is a single number standing in for a whole programme, and it hides the lines that usually decide whether the programme was worth running. The way to get a cost you can rely on is to stop looking for one number and start listing what you have agreed to pay for.
That list is the real work. Once it exists the arithmetic is trivial, which is why this calculator spends its effort on keeping the lines separate rather than on producing a clever single figure. The total is the least interesting output on the page. What each line contributed to it is the useful part.
Sorting your costs into those shapes before you enter anything is worth the two minutes it takes. It tells you immediately what happens when the creator count changes, which is the question that always comes next. Per-creator lines move with the count. Fixed lines do not. Percentage lines move only if their base moved.
The calculator follows exactly that structure. The per-creator boxes are multiplied by your creator count, the fixed boxes are added once and the percentage box is applied to the creator fees. The result rows are grouped the same way so you can read the shape of your own spend off the table.
No two programmes carry the same lines, so the calculator offers a set that covers most of them and lets you zero out whatever does not apply. Here is what each line is for, in the order it appears.
The fee is what the creator receives for making and posting the content. Keep it clean. If the quote you were given bundles the usage rights or the exclusivity into one number, either put the whole thing in the fee box and leave the rights box empty or split it the way your contract splits it. What you must not do is enter the bundled fee and then add a rights cost on top, which quietly double counts.
Fill the lines you have, leave the rest blank and the total appears with every line priced and shared out.
Each row names the multiplication or the division behind it, so the whole result can be redone by hand.
There is no suggested cost on this page. It cannot tell you your programme is expensive because it has nothing to compare it against.
Work top down from a budget with the budget calculator, then price the specific deal shapes with the UGC, gifting and whitelisting tools.
Everything runs in the browser. No cost, no fee and no supplier name is sent anywhere.
A percentage fee is the only line in a programme that can change without anyone touching it. It moves whenever its base moves, which makes it both the easiest line to agree to and the easiest to misjudge.
The first thing to settle is what the percentage applies to. Creator fees only is one answer. Creator fees plus production is another. Total programme spend including media is another again, and it is a much larger number. The same stated percentage can mean very different amounts of money depending on which of those the contract names.
Consider a programme where the creator fees are a modest part of the spend and the media is large. A percentage charged on creator fees is a small line. The same percentage charged on total spend is several times bigger, with no change to the headline percentage anyone agreed. If you are comparing two suppliers who quote different percentages, you cannot compare the percentages at all until you have put both on the same base.
This calculator applies the percentage to creator fees and says so on the line. That is a choice, not a standard. If your contract uses a different base, work the fee out yourself and enter the resulting amount somewhere it belongs, or adjust the percentage so that the product comes out right against the creator fee figure shown.
Keep an eye on what happens when you then negotiate a fee down. If your supplier charges a percentage of creator fees, cutting a creator fee cuts their income too, which is a reasonable thing to know before the conversation. If they charge on total spend, cutting creator fees does not reduce their fee at all and the saving is entirely yours.
The calculator divides the total twice, once by creators and once by creators times deliverables. The two numbers answer different questions and mixing them up makes plans look better or worse than they are.
Cost per creator is the right number when you are deciding how many partnerships to run. It is also the number a finance team will usually ask for, because it maps onto the contracts you will be signing.
Cost per deliverable is the right number when you are comparing two plans that ask creators for different amounts of work. A plan at a higher fee per creator that asks for three pieces of content can easily cost less per piece than a cheaper plan that asks for one. If you compare those two on cost per creator you will pick the wrong one, and you will do it with a number that looked rigorous.
The same applies across formats. Entering deliverables as a plain count treats every deliverable as equivalent, which is only fair when they genuinely are. If one creator owes a long video and another owes a single photo, the count is doing some violence to the comparison. In that case split the programme into two runs of the calculator and compare them line by line rather than forcing one average.
The total without the media line is there for the same reason. Media buys delivery, not content, and a programme that spends heavily on amplification will show a high cost per deliverable that has nothing to do with what the content cost to make. Looking at the two totals side by side separates the cost of making the content from the cost of pushing it.
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The last row of the result divides the creator fees by the total. It is a share, not a verdict, and there is no number it is supposed to be. It is on the page because it is the single most clarifying thing the arithmetic can tell you about a programme, and almost nobody calculates it.
A programme where most of the money reaches creators is a different kind of programme from one where most of it reaches everyone else. Neither is automatically better. Heavy production, heavy media and heavy tooling can all be the right call. The point is to know which kind of programme you are running, on purpose.
Treat movements in this share as a prompt to look, not as a problem. A share that drops because you added amplification is a decision. A share that drops because fees crept in around the edges is worth a conversation. The arithmetic cannot tell the two apart. It can only make sure you notice.
It does not know what anything should cost. There is no fee suggestion, no typical cost, no cost range and no comparison against any outside figure anywhere on this page or in the script behind it. If a box is empty the calculator treats it as zero rather than filling it with an assumption.
That limit is the reason the output is trustworthy. A calculator that quietly supplied a production cost or a usage multiplier would produce a confident total built partly on numbers you never agreed to, and you would have no way of telling which part was yours.
If you are earlier than that and genuinely have no quotes yet, this calculator cannot help you and no calculator honestly can. What you can do is run it twice with two different fee figures you think are plausible and look at how much the total moves. That tells you how much of your uncertainty is concentrated in the fee and how much sits in everything else, which is useful on its own and does not require anybody to invent a rate.
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The figures here were invented so that each step is visible. Nothing in them is a rate, a quote or a recommendation, and swapping in your own changes every line that follows.
Take 12 creators at a fee of $850 each, owing 3 deliverables each. Per creator you also pay $150 of production, $60 of product at your own cost, $18 of shipping and $200 for usage rights. Across the programme you spend $6,000 on paid amplification, your platform charges 15 percent of creator fees and you count 20 of your own hours at $55.
Two things stand out on these made-up figures. The first is that the fee, which is the number everybody negotiates hardest, is under half the programme. The second is that the cost per creator of $1,997.17 is more than double the $850 fee, so anyone estimating this programme by multiplying the fee by the creator count would have understated it by more than half.
Removing the media line gives a total of $17,966, which is what it cost to get the content made and cleared. Comparing that figure against a plan with different amplification is the comparison that holds. Comparing the headline totals is not, because one of them is buying delivery the other is not.
The calculator is free and needs no signup. When the costs are agreed and you need the creators to put against them, the full platform adds discovery, audience data and authenticity scoring.
There is no single answer and this page deliberately does not offer one. What a programme costs is the sum of the lines you have agreed to pay for, and those lines vary enormously by creator, format, market, usage rights and how much production you do yourself. This calculator totals your own lines rather than estimating any of them. If you have no quotes yet it cannot help you, and neither can any figure that claims to.
Four come up repeatedly. Usage rights, which is a separate payment from the fee whenever you want the content anywhere other than the creator's own feed. Your own time, which is real cost and is usually the largest hidden line on programmes with many small creators. Shipping and packaging on anything physical. And percentage fees, which look small as a percentage and land as a large amount once the base is big. All four have their own box here so they cannot disappear into a rounding.
At your own cost. Retail price includes your margin, so using it inflates the programme cost by money that never left the business. The exception is if you are reporting the value of what was given away rather than what it cost, which is a different number for a different purpose. Keep the two separate and the arithmetic stays honest.
They answer different questions. Cost per creator is what you want when you are deciding how many partnerships to run and when you are signing contracts. Cost per deliverable is what you want when comparing two plans that ask creators for different amounts of work, because a higher fee for three pieces of content can cost less per piece than a lower fee for one. The calculator shows both so you do not have to choose in advance.
Creator fees only, and the result row prints the base it used so there is no doubt. That is the most common way these fees are written but it is not the only way. Some contracts charge on creator fees plus production, and some on total spend including media, which is a much bigger number for the same stated percentage. Read your contract, and if the base differs either adjust the percentage so the amount comes out right or work the fee out yourself and enter the amount.
Yes. It is free and needs no signup or card. The whole calculation runs in your browser, so no cost figure or supplier name is sent anywhere. It works alongside the budget calculator if you need to fit a plan inside a fixed number instead of totalling one, and alongside the UGC, gifting and whitelisting calculators for those specific deal shapes. The full platform picks up from there when you need the creators themselves.
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