The Goat Agency vs Moburst

By the Flinque Editorial Team  ·  Last updated November 2025  ·  8 min read

Side-by-side comparison

Feature	The Goat Agency	Moburst	Flinque
Founded	2015 in London, 650+ employees, acquired by WPP in 2023	Mobile-first global digital marketing agency	Modern SaaS platform
Specialization	Global influencer marketing with WPP network resources and IBEX AI platform	Mobile-first global digital marketing including app marketing, ASO, creator partnerships	Self-serve influencer marketing software
Service breadth	Influencer marketing with WPP creative integration	App marketing, ASO, creative production, mobile-creator partnerships, paid UA	Discovery, outreach, analytics in-platform
Vertical depth	Multi-vertical major global brand portfolio	Mobile apps, mobile gaming, fintech, and app-driven consumer products	Multi-vertical creator data
Notable clients	Unilever, Dell, Heineken, NIVEA, Meta, Tesco, Uber, EA, RB Sports & Drinks	Multi-vertical mobile brand portfolio	DTC and in-house marketing teams
Tooling	IBEX: proprietary AI tooling platform for creator marketing	Mobile creative production and ASO platform integration	Self-serve software for in-house teams
Best for	Major global brands wanting WPP-network agency with AI tooling	Mobile app brands needing integrated mobile UA, ASO, and creator partnerships	In-house teams wanting full control

Pricing as of November 2025. Sourced from agency websites and industry reports including Influencer Marketing Hub.

The Goat Agency at a glance

The Goat Agency was founded in 2015 in London and has grown to 650+ employees. The agency was acquired by WPP in 2023, integrating into the WPP global advertising network with proprietary IBEX AI tooling platform.

What The Goat Agency does well.

• Founded 2015 in London, scaling to 650+ employees
• Acquired by WPP in 2023, integrating WPP global advertising network resources
• IBEX: proprietary AI tooling platform for creator marketing operations
• Notable clients: Unilever, Dell, Heineken, NIVEA, Meta, Tesco, Uber, EA, RB Sports & Drinks
• Major global brand portfolio across CPG, tech, beverage, retail categories
• Global network resources post-WPP acquisition
• Established creator marketing operating heritage with major brand client tenure

Best fit: Major global brands wanting a WPP-network agency with proprietary AI tooling platform.

Less ideal for: Mobile app brands needing integrated mobile UA, ASO, and creator partnerships where Moburst provides better mobile fit.

Moburst at a glance

Moburst operates as a mobile-first global digital marketing agency with depth in app marketing, App Store Optimization (ASO), creative production, and mobile-creator partnerships.

What Moburst does well.

• Mobile-first global digital marketing agency with app-marketing depth
• App Store Optimization (ASO) capability layered into mobile growth strategy
• Mobile creative production for app-install ad creative and mobile creator content
• Mobile-attribution-aware creator selection with app-install KPI focus
• Mobile apps, mobile gaming, fintech, and app-driven consumer products vertical depth
• Global agency with offices in multiple markets supporting cross-region mobile growth
• Single-agency engagement covering mobile UA, ASO, creative, and creator partnerships

Best fit: Mobile app brands needing integrated mobile UA, ASO, creative production, and creator partnerships.

Less ideal for: Major global brands needing WPP-network resources and IBEX AI tooling where The Goat Agency provides better global enterprise fit.

What does it cost?

Both agencies operate custom-scoped engagements where pricing reflects engagement scope, creator tier, and program duration.

The Goat Agency pricing. The Goat Agency runs enterprise-scoped engagements with pricing in the mid six-figure range and up.

Moburst pricing. Moburst runs custom-scoped engagements with pricing in the mid five to six-figure range and up.

Flinque pricing. $25 per month annual or $50 per month monthly. Public on the website. 14-day free trial with no credit card required. The software fee is flat regardless of campaign volume, with creator fees paid directly to creators at zero platform markup.

Reporting and measurement

Reporting cadence and methodology vary across the three options. The fit depends on whether your team values brand metrics, performance attribution, or full data control.

The Goat Agency reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.

Moburst reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.

Flinque reporting. Real-time campaign analytics on engagement, reach, and conversions. Creator-level performance dashboards inside the platform. Custom UTM and conversion tracking integration with your analytics stack. Export-ready data for in-house performance review and attribution modeling. Self-serve insights without waiting for agency reporting cadence.

Questions to ask before signing

Before committing to either agency, get clear answers on the items that drive campaign quality and budget efficiency.

• Creator vetting. What process and what tools vet creator audience quality and engagement authenticity?
• Pricing transparency. What is the agency fee structure separate from creator fees, and what triggers scope-change cost?
• Contract terms. What is the minimum engagement duration and what cancellation terms apply?
• Reporting cadence. What metrics are reported, at what frequency, and what attribution methodology supports the numbers?
• Creator approvals. Who has final say on creator selection, and what is the substitution process if a creator falls through?
• Content rights. What usage rights to creator content does the brand hold post-campaign?
• FTC compliance. Who manages creator disclosure compliance and what liability sits with the agency?
• Performance benchmarks. What category benchmarks does the agency reference, and what defines campaign success?

The third option: skip the agency

Both The Goat Agency and Moburst run five and six-figure managed engagements. If your team can run campaigns in-house, software costs a fraction of either and gives you full operational control. Flinque is an Influencer Marketing Software built for in-house teams that want to skip the agency markup. The pricing is $25/month annual or $50/month monthly, with full feature parity in the base plan.

Why software beats an agency for self-serve teams. $25/month versus five to six figures per campaign. Pick creators, set briefs, and manage outreach yourself. 100 percent of spend goes to creators with zero markup. Launch campaigns in days instead of weeks of agency onboarding. Cancel anytime, no annual retainer lock-in.

When self-serve is the right call. You have a marketing team with operational capacity. Your monthly creator marketing budget sits below the agency engagement floor. You want to test creator marketing before committing to retainer scope. You value control and transparency over delegation.

Flinque supports verified creator data across the three major short-form platforms: you can Find Instagram Influencers, Find TikTok Influencers, and Find YouTube Influencers with audience filters, engagement metrics, and reach data.

Pick your fit

If you want	Pick
Global influencer marketing with WPP network and IBEX AI platform	The Goat Agency
Mobile-first global digital marketing with app marketing, ASO, creator partnerships	Moburst
You value Unilever, Dell, Heineken, NIVEA, Meta major brand client experience	The Goat Agency
You’re a mobile app brand needing integrated UA, ASO, and creator partnerships	Moburst
Self-serve software, full control, no agency fees, no minimum commitment	Flinque
You value WPP global network resources and IBEX AI tooling platform	The Goat Agency
You value mobile-first vertical depth and ASO capability	Moburst

What does Flinque actually do?

The platform’s core capabilities each sit on a dedicated page if you want to dig deeper. Find Influencer covers the search and shortlist workflow. Influencer Discovery covers audience-based and lookalike-based prospecting. Influencer Database documents the data depth and verification process. Influencer Outreach covers the messaging and follow-up automation. Influencer Analytics covers the reporting and attribution layer.

Free tools you can use without signing up

Before you commit to any platform, free tools can answer specific questions about a creator. The Instagram Engagement Rate Calculator shows whether a creator’s engagement is real or inflated. The Instagram Fake Follower Checker flags audience quality issues before you reach out. The Instagram Lookalike Finder surfaces creators similar to one you already work with. The Compare Instagram Accounts tool helps when shortlisting between two creators with similar profiles. None of these require a paid account.

Frequently asked questions

Which is more expensive, The Goat Agency or Moburst? The Goat Agency runs enterprise WPP-network engagements priced mid six-figure range and up. Moburst’s integrated mobile UA, ASO, creative, and creator scope can scale higher than creator-only managed engagements.

When was The Goat Agency founded? The Goat Agency was founded in 2015 in London. The agency was acquired by WPP in 2023.

What is IBEX? IBEX is The Goat Agency’s proprietary AI tooling platform for creator marketing operations.

What is ASO? ASO stands for App Store Optimization, the practice of optimising mobile app listings to improve discoverability and download rates.

Why pick software over either agency? Lower cost, full control, no minimum commitment, and 100 percent of budget goes to creators rather than agency fees.

What clients has The Goat Agency worked with? Notable clients include Unilever, Dell, Heineken, NIVEA, Meta, Tesco, Uber, EA, and RB Sports & Drinks across major global brand categories.

Who is Moburst best for? Mobile app brands needing integrated mobile UA, ASO, creative production, and creator partnerships.

How long do these engagements take to launch? The Goat Agency enterprise engagements run 6 to 10 weeks. Moburst integrated mobile engagements run 6 to 10 weeks. Self-serve software publishes the same week.

What are the top similar platforms with pricing comparable to Flinque?

Here are 10 leading influencer marketing platforms with similar features such as creator discovery, campaign management, analytics, and reporting. Pricing is approximate and may vary based on plan, users, and feature access.

• Flinque Pricing: $25 per month annual or $50 per month monthly. Public on the website. 14-day free trial with no credit card required. The software fee is flat regardless of campaign volume, with creator fees paid directly to creators at zero platform markup.
• Influencity Pricing: Starts around $168 per month and scales up to approximately $698 per month depending on database limits, number of searches, user seats, and advanced reporting features.
• GRIN Pricing: Custom enterprise pricing. Commonly reported to start around $2,500+ per month, depending on ecommerce integrations, creator CRM depth, and contract scope.
• Later Pricing: Influencer marketing tools are available starting at approximately $49 per month, with advanced creator marketplace access, brand collaboration tools, and analytics features requiring higher tier plans.
• Upfluence Pricing: Custom SaaS pricing model with no publicly listed fixed tiers. Pricing depends on integrations, ecommerce functionality, influencer database access, and number of platform users.
• HypeAuditor Pricing: Starts at approximately $399 per month for analytics-focused plans, including audience quality checks and fraud detection. Enterprise solutions with expanded data access are custom priced.
• Insense Pricing: Custom campaign-based pricing structured around content volume, creator participation, and campaign objectives, tailored to brands seeking UGC and paid media support.
• Traackr Pricing: Fully enterprise custom pricing designed for global brands managing long-term influencer relationships, benchmarking performance, and handling multi-market campaigns.
• CreatorIQ Pricing: Enterprise-grade influencer marketing platform with custom pricing only, positioned for large brands requiring deep integrations, workflow automation, and global reporting capabilities.
• Brandwatch Pricing: Influencer marketing tools are part of the broader Brandwatch social intelligence suite, with enterprise-level custom pricing based on data access, analytics modules, and contract size.
• Popular Pays Pricing: Custom pricing model structured around campaign scope, marketplace usage, and managed service support for brands running large-scale creator collaborations.

Methodology and sources

Pricing was sourced from each agency’s website where available, plus third-party industry reviews including Influencer Marketing Hub, Clutch, and direct Reuters and AdAge reporting where applicable. For agencies that do not publish pricing, we used reported industry benchmarks. Reported figures are directional. Actual quotes vary by engagement scope, creator tier, contract length, and add-on services.

We evaluated each agency’s documented service scope, client roster, technology stack, and recognition. Where possible we cross-referenced multiple sources. This comparison was last updated November 2025. Agency pricing changes regularly, particularly for custom-scoped engagements. Confirm current scope and pricing directly with each agency before commitment.

The Flinque editorial team produces comparisons grounded in publicly available data. We disclose when we cannot independently verify a claim. We do not accept payment for inclusion or favorable placement in any comparison.