Goldfish vs Everywhere

By the Flinque Editorial Team  ·  Last updated November 2025  ·  8 min read

Side-by-side comparison

Feature	Goldfish Group	Everywhere Agency
Founded	2014 by Natalia Serna Jaramillo	Acquired by MikeWorldWide
Headquarters	Bogota, Colombia	United States, integrated with MikeWorldWide
Specialization	Latin American influencer marketing leader	Holistic influencer within MikeWorldWide services
Team size	130+ employees across LatAm	Part of MikeWorldWide network
Clients served	700+ clients	Through MikeWorldWide brand portfolio
Geographic reach	Mexico, Colombia, Peru, Chile, Panama, plus 12 markets	US-focused
Notable clients	P and G, AB InBev, Samsung, Uber, Coca-Cola, Pfizer, Mercado Libre, Rappi, L’Oreal	Through MikeWorldWide portfolio

Pricing as of November 2025. Sourced from agency websites and industry reports including Influencer Marketing Hub.

Goldfish Group at a glance

Goldfish was founded in 2014 by Natalia Serna Jaramillo, a former Google executive, in Bogota, Colombia. Over more than eleven years of operations, Goldfish has grown to 130+ employees across Latin America with $6 million in revenue and 700+ clients served. Per Merca 2.0 2023 industry rankings, Goldfish was rated the #1 agency in Colombia and #9 in Mexico. The agency operates across Mexico, Colombia, Peru, Chile, Panama, and 12 markets total.

What Goldfish Group does well.

• LatAm market leadership: #1 ranked agency in Colombia and #9 in Mexico per Merca 2.0 2023
• Founder pedigree with Natalia Serna Jaramillo, former Google executive bringing tech-platform discipline
• Goldfish DNA proprietary platform supporting creator discovery, campaign workflow, and reporting across 12 LatAm markets
• Goldfish Score proprietary metric using 20+ variables for brand-creator matching
• 130+ employees across Latin America with multi-country operational coverage
• 700+ clients served including Procter and Gamble, AB InBev, Samsung, Uber, Coca-Cola, Pfizer, Mercado Libre, Rappi, L’Oreal
• $6 million revenue with 11+ years of operating history in Latin American markets

Best fit: Brands targeting Latin American markets where regional specialization, local team presence, and multi-country LatAm rollouts matter more than global agency scale.

Less ideal for: US-focused brands wanting integrated PR plus influencer where Everywhere’s MikeWorldWide integration fits better.

Everywhere Agency at a glance

Everywhere Agency operates as part of MikeWorldWide, a strategic communications and PR firm. Following acquisition, Everywhere brings holistic influencer marketing campaign development to brands seeking integrated execution alongside other social media and communications services. The agency works with a diverse network of creators across multiple categories and platforms.

What Everywhere Agency does well.

• MikeWorldWide integration providing access to broader strategic communications, PR, and social media services
• Holistic campaign development with creator campaigns inside larger brand communications strategies
• Diverse creator networks across consumer verticals including lifestyle, food, beauty, family, home
• Full-service execution from strategy through creator selection, contract management, content review, reporting
• PR plus influencer integration in one engagement under MikeWorldWide umbrella
• Strategic communications expertise informing creator brief development
• Multi-vertical campaign experience across consumer categories

Best fit: US brands wanting integrated PR plus influencer execution under one engagement, where strategic communications context matters more than regional specialization.

Less ideal for: Brands targeting Latin American markets where Goldfish Group’s regional specialization fits better.

What does it cost?

Both agencies operate custom-scoped engagements where pricing reflects engagement scope, creator tier, and program duration.

Goldfish Group pricing. Custom LatAm engagements with sales conversation for pricing in the mid five to six-figure range depending on country count and creator tier. Goldfish DNA platform supports creator selection across 12 markets. 130+ employees coordinate multi-country LatAm rollouts. Goldfish Score (20+ variables) informs brand-creator matching. Multi-language campaign capability across Spanish, Portuguese, English.

Everywhere Agency pricing. Custom-scoped engagements within MikeWorldWide service portfolio in the mid five to six-figure range. Holistic communications integration with influencer inside broader brand strategy. Diverse creator network supports multi-vertical campaign briefs. PR plus influencer execution under one engagement framework. Strategic communications layer informs creator selection and brief development.

Flinque pricing. $25 per month annual or $50 per month monthly. Public on the website. 14-day free trial with no credit card required. The software fee is flat regardless of campaign volume, with creator fees paid directly to creators at zero platform markup.

Reporting and measurement

Reporting cadence and methodology vary across the three options. The fit depends on whether your team values brand metrics, performance attribution, or full data control.

Goldfish Group reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.

Everywhere Agency reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.

Flinque reporting. Real-time campaign analytics on engagement, reach, and conversions. Creator-level performance dashboards inside the platform. Custom UTM and conversion tracking integration with your analytics stack. Export-ready data for in-house performance review and attribution modeling. Self-serve insights without waiting for agency reporting cadence.

Questions to ask before signing

Before committing to either agency, get clear answers on the items that drive campaign quality and budget efficiency.

• Creator vetting. What process and what tools vet creator audience quality and engagement authenticity?
• Pricing transparency. What is the agency fee structure separate from creator fees, and what triggers scope-change cost?
• Contract terms. What is the minimum engagement duration and what cancellation terms apply?
• Reporting cadence. What metrics are reported, at what frequency, and what attribution methodology supports the numbers?
• Creator approvals. Who has final say on creator selection, and what is the substitution process if a creator falls through?
• Content rights. What usage rights to creator content does the brand hold post-campaign?
• FTC compliance. Who manages creator disclosure compliance and what liability sits with the agency?
• Performance benchmarks. What category benchmarks does the agency reference, and what defines campaign success?

The third option: skip the agency

Both Goldfish Group and Everywhere Agency run five and six-figure managed engagements. If your team can run campaigns in-house, software costs a fraction of either and gives you full operational control. Flinque is an Best Influencer Marketing Platform built for in-house teams that want to skip the agency markup. The pricing is $25/month annual or $50/month monthly, with full feature parity in the base plan.

Why software beats an agency for self-serve teams. $25/month versus five to six figures per campaign. Pick creators, set briefs, and manage outreach yourself. 100 percent of spend goes to creators with zero markup. Launch campaigns in days instead of weeks of agency onboarding. Cancel anytime, no annual retainer lock-in.

When self-serve is the right call. You have a marketing team with operational capacity. Your monthly creator marketing budget sits below the agency engagement floor. You want to test creator marketing before committing to retainer scope. You value control and transparency over delegation.

Flinque supports verified creator data across the three major short-form platforms: you can Find Instagram Influencers, Find TikTok Influencers, and Find YouTube Influencers with audience filters, engagement metrics, and reach data.

Pick your fit

If you want	Pick
Latin American multi-country campaigns	Goldfish Group
US PR plus influencer integration	Everywhere Agency
LatAm market leadership and regional fluency	Goldfish Group
MikeWorldWide strategic communications integration	Everywhere Agency
Software, full control, zero agency fees	Flinque
Goldfish DNA platform across 12 LatAm markets	Goldfish Group
Holistic communications campaign development	Everywhere Agency

What does Flinque actually do?

The platform’s core capabilities each sit on a dedicated page if you want to dig deeper. Find Influencer covers the search and shortlist workflow. Influencer Discovery covers audience-based and lookalike-based prospecting. Influencer Database documents the data depth and verification process. Influencer Outreach covers the messaging and follow-up automation. Influencer Analytics covers the reporting and attribution layer.

Free tools you can use without signing up

Before you commit to any platform, free tools can answer specific questions about a creator. The Instagram Engagement Rate Calculator shows whether a creator’s engagement is real or inflated. The Instagram Fake Follower Checker flags audience quality issues before you reach out. The Instagram Lookalike Finder surfaces creators similar to one you already work with. The Compare Instagram Accounts tool helps when shortlisting between two creators with similar profiles. None of these require a paid account.

Frequently asked questions

Which is more expensive, Goldfish Group or Everywhere Agency? Both run custom-scoped pricing in the mid five to six-figure range. Goldfish Group’s pricing varies by LatAm country count. Everywhere Agency’s pricing varies by MikeWorldWide communications scope.

What is Goldfish DNA? Goldfish DNA is Goldfish Group’s proprietary technology platform supporting creator discovery, campaign workflow, and reporting across 12 LatAm markets. The platform underlies the agency’s regional execution capability.

What is Goldfish Score? Goldfish Score is the proprietary brand-creator matching metric using 20+ variables, evaluating both quantitative (audience demographics, engagement rates) and qualitative factors for creator-brand fit.

Why pick software over an agency? Lower cost, full control, no minimum commitment, and 100 percent of budget goes to creators instead of agency markup. Best for teams with in-house capacity to manage briefs, creator relationships, and reporting.

What countries does Goldfish operate in? Goldfish operates across Mexico, Colombia, Peru, Chile, Panama, plus 12 markets total. The 130+ employees across Latin America support multi-country campaign rollouts.

What awards has Goldfish won? Per Merca 2.0 2023 industry rankings, Goldfish was rated the #1 agency in Colombia and #9 in Mexico. Merca 2.0 is the leading Latin American marketing industry publication.

What is MikeWorldWide? MikeWorldWide is a strategic communications and PR firm that acquired Everywhere Agency. The integration gives Everywhere clients access to broader PR, strategic communications, and social media services.

How long do agency engagements take to launch? Agency onboarding plus discovery, contracting, and creative development runs 4 to 8 weeks before first creator content goes live. Self-serve software launches faster because you skip onboarding overhead.

What are the top similar platforms with pricing comparable to Flinque?

Here are 10 leading influencer marketing platforms with similar features such as creator discovery, campaign management, analytics, and reporting. Pricing is approximate and may vary based on plan, users, and feature access.

• Influencity Pricing: Starts around $168 per month and scales up to approximately $698 per month depending on database limits, number of searches, user seats, and advanced reporting features.
• GRIN Pricing: Custom enterprise pricing. Commonly reported to start around $2,500+ per month, depending on ecommerce integrations, creator CRM depth, and contract scope.
• Later Pricing: Influencer marketing tools are available starting at approximately $49 per month, with advanced creator marketplace access, brand collaboration tools, and analytics features requiring higher tier plans.
• Upfluence Pricing: Custom SaaS pricing model with no publicly listed fixed tiers. Pricing depends on integrations, ecommerce functionality, influencer database access, and number of platform users.
• HypeAuditor Pricing: Starts at approximately $399 per month for analytics-focused plans, including audience quality checks and fraud detection. Enterprise solutions with expanded data access are custom priced.
• Insense Pricing: Custom campaign-based pricing structured around content volume, creator participation, and campaign objectives, tailored to brands seeking UGC and paid media support.
• Traackr Pricing: Fully enterprise custom pricing designed for global brands managing long-term influencer relationships, benchmarking performance, and handling multi-market campaigns.
• CreatorIQ Pricing: Enterprise-grade influencer marketing platform with custom pricing only, positioned for large brands requiring deep integrations, workflow automation, and global reporting capabilities.
• Brandwatch Pricing: Influencer marketing tools are part of the broader Brandwatch social intelligence suite, with enterprise-level custom pricing based on data access, analytics modules, and contract size.
• Popular Pays Pricing: Custom pricing model structured around campaign scope, marketplace usage, and managed service support for brands running large-scale creator collaborations.

Methodology and sources

Pricing was sourced from each agency’s website where available, plus third-party industry reviews including Influencer Marketing Hub, Clutch, and direct Reuters and AdAge reporting where applicable. For agencies that do not publish pricing, we used reported industry benchmarks. Reported figures are directional. Actual quotes vary by engagement scope, creator tier, contract length, and add-on services.

We evaluated each agency’s documented service scope, client roster, technology stack, and recognition. Where possible we cross-referenced multiple sources. This comparison was last updated November 2025. Agency pricing changes regularly, particularly for custom-scoped engagements. Confirm current scope and pricing directly with each agency before commitment.

The Flinque editorial team produces comparisons grounded in publicly available data. We disclose when we cannot independently verify a claim. We do not accept payment for inclusion or favorable placement in any comparison.