Trusted by 2,000+ brands and agencies across 25+ countries
Fill the fields and the generator writes the brief. Ten sections in the order a creator reads them, with your own words in every slot. Nothing is sent anywhere and nothing is suggested to you.
| Field | What it does in the document | Where it came from |
|---|
A creator opens a brief and looks for three things first: what you want made, when it is due and what they are being paid. The generator puts the brand and the goal up front so the ask has context, then the deliverables and the dates, then the money and the rights. Nothing is buried on a third page.
It arranges and labels. Your one-line brand description is the whole of section one. Your key messages become the bullets in section four. If you type nothing in a box, the line in the document stays blank rather than filling itself with something plausible, because a plausible invention in a brief is worse than a gap you can see.
The whole thing runs in the browser tab you have open. There is no upload step, no account and no request to a server when you press the button. Close the tab and the brief is gone, so copy it somewhere of your own first.
You type into labelled boxes and press the button. The generator assembles those answers into a plain-text brief, prints it into a box you can edit and lists every field underneath with a note on where it ended up. Then you copy the text into your own document, your email or whatever your team uses.
The reason it is plain text rather than a styled file is that the brief has to land somewhere you already work. Plain text pastes cleanly into a document, a shared note or the body of an email without carrying formatting that fights the destination. You add the styling at the other end, where your brand fonts already live.
Four of the boxes are taller than the rest. Key messages, deliverables, must-says and do-not-says all take one item per line. Press return between items and each line becomes its own bullet in the finished brief. Leading dashes are stripped, so pasting an existing list straight in works.
The generator will not run without a brand name, a one-line description of what you do, at least one key message, at least one deliverable and a reply-to contact. Those five are the floor below which the document is not a brief at all. Everything else is optional, and leaving it out is a visible gap rather than a silent one.
The text box holding the brief is editable. Fix a phrase, reorder a bullet, add a line the generator has no field for. The copy button takes whatever is in the box at that moment, so your edits come with it.
A brief template you download elsewhere usually arrives with figures already in it, and none of those figures is here. Not a fee for a creator of a given size. Not a target engagement rate to aim at. Not a number of days a review round ought to take. Those figures are the most convincing part of such a template and the least trustworthy, because they were written without knowing your product, your market or your past results.
This generator leaves those lines empty and says so on the line itself. Here is each one and the reason.
Section two names the one number you will judge the campaign on, taken from your box. The line below it, the target for that number, is always blank. It stays blank even when every other field is filled, because a target only means something against your own history. Your last campaign is the only honest reference point, and the generator cannot see it.
Section eight has a line for the fee and the payment terms. If you leave it empty the document says it is empty and tells you to fill it before sending. It does not offer a range, a per-post figure or a starting point, and no part of this page tells you what a creator of any size is worth.
Section six asks how long you will take to come back with feedback. It is a promise you are making, not a convention to look up, and a creator holding their schedule open depends on it being true. So the generator asks you and prints what you say.
Section nine is blank until you fill it. Rights are the part of a creator deal most often left vague and most often argued about later. A default here would be a default about something legal, which is not a default worth having.
A brief only works on a creator whose audience matches your product. Flinque is the search and vetting step that happens before you write one.
Follower authenticity, engagement quality and audience location on every profile, so you brief people worth briefing.
Once the post has run you can hold its performance against the creator profile you selected on.
The generator needs no account at all. The database has a free tier if you want the step before it.
Every figure and name in this example is invented to show the shape of the output. None of it is a reference point and none of it came from any data source.
A brief headed CAMPAIGN BRIEF with Northside Coffee Co and @maya.brews at the top. Section two reads Goal: Clicks and conversions, then Primary KPI: cost per first order, then a blank KPI target line with the note that the target is yours to set. Section five lists the Reel and the Stories as two bullets. Section eight shows the fee line empty and tells the reader to fill it before sending. The field table underneath reports two fields left blank out of twenty, naming the fee and the always-blank target.
Change the goal to awareness and only the first line of section two changes. Nothing else in the document moves, because no other line depends on the goal.
The brief and the agreement do different jobs and the generator only does one of them. The brief says what to make and why. The agreement says what both sides are bound to. The finished document carries a line saying exactly that, near the end, so a creator reading it knows the terms sit elsewhere.
Merging the two is a common habit and a bad one. Legal clauses in the middle of creative direction make the direction harder to read and the clauses harder to rely on. A creator skims a brief looking for the ask and the date. Anything that reads like terms gets skipped, which is the opposite of what you want for terms.
Three things that look legal and belong in the brief anyway. The disclosure requirement, because it changes what the creator posts. The usage rights in summary, because it changes what they are agreeing to make. And the payment terms in one line, because a creator deciding whether to take the job needs it in front of them. Each is a pointer, with the binding version in the agreement.
If you want the reasoning behind each of the ten sections rather than a tool to fill them, the campaign brief template guide walks through what each one should contain and why. The community has a thread on writing a brief without scripting the creator. This page is the filling-it-in step, so the two are meant to be read in that order.
Save 50% on annual billing across paid plans.
Awareness as a goal with nothing to measure gives the creator nothing to aim at and gives you nothing to judge. The generator asks for the one number you will read afterwards and prints it in section two. It does not ask what the number should be, because that part is yours.
The quickest way to get content that reads like an advert is to supply the words. Key messages are points to land. A caption is a script. The generator takes messages and prints them as messages, and the closing line of section seven says in plain terms that the wording is the creator's.
Some content on Instagram is not a deliverable a creator can price or schedule. One Reel and two Stories is. Put a number and a format on every line, because a vague deliverable turns into a disagreement at draft stage.
A single live date hides two deadlines the creator cares about more: when the draft is due and how long you will sit on it. Section six splits all three. If you leave the review window empty the document shows the gap, which is the point.
None of these four is a judgement about your brief. They are the four gaps the field table is built to expose, so you see them before a creator does.
You have the product and the budget and no document. Filling the boxes once gives you a brief and, more useful, a list of the decisions you had not made yet. The blanks are the work that remains.
Sections one through four barely change between campaigns. Fill them once, copy the output, keep it as your own starting file and only rewrite the deliverables, dates and rights next time. The generator is faster than a blank page and easier than editing last month's brief, which is where stale details survive.
The brand overview and the do-not-say list come from the client. The deliverables and the timeline come from you. Keeping them in one document the client can read before it goes out removes the round of questions that otherwise lands after the creator has already started.
If a brand approached you with two sentences and no detail, fill this in with what you were told and send it back as your understanding of the job. It turns a vague ask into something both sides can check, and the blanks are the questions worth asking.
"We tested three platforms before landing on Flinque. The creator data is more reliable. The filters actually work. Our team spends half the time finding the right influencers now."
"Flinque replaced two tools we were paying for separately. Creator discovery and performance tracking in one place. And the data is actually accurate."
"Our campaign turnaround time dropped significantly after switching to Flinque. What used to take a full day of research now takes under an hour."
It does not store anything. There is no saved copy, no version history and no link to share. Copy the text out before you close the tab.
It does not produce a styled file. The output is plain text, on purpose, so it pastes into whatever you already use. If you need it on letterhead, paste it into your template and style it there.
It does not check your brief. Nothing judges whether your messages are clear or your timeline is realistic. The field table reports what is filled and what is not, which is a different and smaller claim.
It does not write the agreement. Payment, rights and obligations belong in a document this generator does not touch, and the brief says so.
It does not tell you what to pay, what to expect or what is normal. No figure on this page or in the document came from anywhere but your own typing.
A good brief sent to the wrong audience is still wasted. Search verified creators by niche, engagement and audience quality first, free to start.
A plain-text brief in ten numbered sections, assembled from the boxes you filled in. It covers the brand overview, the goal and the KPI you named, the audience, your key messages, the deliverables, the three dates, your creative guidance, payment and logistics, usage rights and disclosure. The text appears in an editable box on the page so you can change anything before you take it, and a copy button puts the current contents on your clipboard. There is no file to download and nothing is saved, so paste it somewhere of your own before closing the tab.
No, and that is deliberate. The fee line prints what you typed or stays blank with a note telling you to fill it before you send. The KPI target line is blank every single time, even when every other field is complete, because a target is only meaningful against your own past results. Nothing on this page states a rate, a range, a conversion figure or a duration that anyone should expect. Every number in the finished document was typed by you or counted from what you typed, such as how many of the fields came back filled.
Because the brief has to end up somewhere you already work. Plain text pastes cleanly into a shared document, a project tool or the body of an email without dragging formatting that fights the destination. A generated file would need styling decisions made for you, and it would also mean loading a third-party library into the page, which this tool does not do. You paste the text into your own template and the styling you already have takes over.
No. The brief is creative direction, so it says what to make, who it is for, when it is due and what to avoid. The contract or agreement is the binding part, covering payment terms, usage rights, exclusivity and termination. The generated document carries a line near the end saying the terms sit in a separate agreement, so a creator reading it is not left thinking the brief is the deal. Keep them as two documents even when you send them together, because legal clauses buried in creative direction are both harder to read and harder to rely on.
Yes, and it is useful in reverse. If a brand approached you with a couple of sentences, fill the boxes with whatever you were actually told and send the output back as your understanding of the job. The blanks become your list of questions, which is a more productive message than asking for more detail in general terms. Creators also use it to brief their own editors or collaborators on a piece of sponsored work.
No. The generator runs entirely in your browser tab. Pressing the button triggers no request to any server, there is no account, no email gate and no saved copy. Reloading the page clears every box. That also means there is no recovery if you close the tab before copying the text out, so copy it first.
10M+ verified creators across 4 platforms, 12 filters and a fake-follower score on every profile. No card.