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Reported 2026 benchmarks put average earned media value at $5.78 per $1 spent, with a solid EMV to spend ratio around 5:1. Enter your spend and the reach a campaign delivered to estimate EMV and see how your ratio compares. EMV estimates equivalent advertising value rather than revenue, so read it as a media comparison. No signup, no card.
Enter spend and reach, pick a platform, then read an EMV range built from reported CPM benchmarks. It gives you a defensible way to compare an influencer campaign against what the same exposure would have cost to buy.
The tool shows EMV against your spend as a ratio, then places it next to the reported average of $5.78 per $1 and the 5:1 mark commonly treated as solid. That context is what turns a large number into a useful one.
Every result carries a plain statement that EMV estimates equivalent ad value rather than money earned. Reporting a campaign on EMV alone overstates what happened, so the tool is built to keep that distinction in front of you.
Three inputs and a click gives you an EMV range. No account, no setup and no waiting.
CPM ranges, the $5.78 average and the 5:1 mark all trace to published reporting.
EMV is labelled as equivalent ad value rather than revenue, every single time.
Instagram, TikTok and YouTube each use their own reported CPM range.
Pair it with the CPM and CPE calculators to read a campaign from every angle.
When an estimate is not enough, the full platform adds audience data and fake-follower scoring across 10M+ creators.
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The campaign ROI calculator is free with no signup. When you need audience demographics, fake-follower scoring and discovery across 10M+ creators, the full platform picks up where the estimate stops.
Earned media value estimates what the exposure from a campaign would have cost to buy as advertising. You take the reach a campaign delivered, divide by 1,000, then multiply by a CPM rate for that platform. It is a comparison figure rather than a measure of money received. EMV is useful for putting organic or influencer reach on the same scale as paid media, though it should never be read as revenue or as profit.
No and this matters more than any other point on this page. EMV estimates the equivalent advertising value of the exposure you earned. It does not mean that money arrived in your account. A campaign can post a strong EMV figure while generating very few sales, particularly if the reach landed on an audience with no intent to buy. Treat EMV as a media benchmark, then measure actual revenue separately through tracked links, discount codes or whatever attribution you trust.
Reported benchmarks put the average at $5.78 of earned media value per $1 spent, with a ratio of 5:1 generally treated as solid. Those are reported figures rather than guarantees and they vary a lot by platform, niche and how the campaign was executed. A ratio below 1:1 means the exposure would have cost less to buy outright, which is worth investigating. A very high ratio is worth sanity checking too, since it usually means the reach figure is inflated.
ROAS measures actual revenue against advertising spend while EMV measures estimated media value against spend. They answer different questions. Reported realistic ROAS targets for direct to consumer brands sit at around $4 to $5 per $1 spent, within a broader reported range of about $3 to $8. If your EMV ratio looks strong while your tracked ROAS looks weak, the campaign generated attention without generating sales, which usually points at targeting or at the offer rather than at the creator.
It uses the reported CPM range for the platform you pick, then shows EMV as a range rather than as a single number. Reported 2026 CPMs are about $5 to $15 for Instagram, about $3 to $10 for TikTok and about $10 to $30 for YouTube. Using a range keeps the estimate honest, since a single CPM would imply a precision that the underlying benchmarks do not support. Reported organic EMV is often quoted at 2x to 4x paid CPM, which is one reason to treat the higher end with care.
Yes, it is free with no signup and no card. Everything is computed in your browser, so nothing you enter leaves your machine. It sits alongside the other free tools including the CPM calculator and the CPE calculator. When you need to go further than an estimate, the full platform adds audience demographics and fake-follower scoring across more than 10 million verified creators, starting at $0 with no card.
10M+ verified creators across 4 platforms, 12 filters and a fake-follower score on every profile. No card.