Find Your Influence vs Popcorn Growth

By the Flinque Editorial Team  ·  Last updated November 2025  ·  8 min read

Side-by-side comparison

Feature	Find Your Influence	Popcorn Growth
Founded	2013 by Jamie Reardon	2017
Headquarters	Scottsdale, Arizona	Austin, TX plus NYC plus LA
Specialization	AI-powered influencer platform plus managed services	Performance-driven podcast plus YouTube influencer ads
Operating history	12+ years	8+ years
Service model	SaaS platform plus managed services hybrid	Performance-fee podcast and YouTube media buying
Pricing model	SaaS plus custom managed engagements	$50K+ monthly minimum, fixed-fee model
Notable clients	Walmart, Subway, T-Mobile, AT and T, Microsoft	DoorDash, Babbel, ZipRecruiter, Robinhood, Function of Beauty, Tovala

Pricing as of November 2025. Sourced from agency websites and industry reports including Influencer Marketing Hub.

Find Your Influence at a glance

Find Your Influence (FYI) was founded in 2013 by Jamie Reardon and operates from Scottsdale, Arizona. The agency provides an AI-powered influencer marketing platform combined with managed services, with proprietary IRIS Influencer Information system and IRMA brand safety AI. ECA-verified influencer profiles distinguish FYI’s creator network with verification beyond standard database scope. The client roster includes Walmart, Subway, T-Mobile, AT and T, and Microsoft.

What Find Your Influence does well.

• 12+ years of operating history founded 2013, one of the longer-operating influencer marketing agencies
• AI-powered platform plus managed services hybrid letting brands choose self-serve or full managed delivery
• Proprietary IRIS Influencer Information system supporting creator analysis
• Proprietary IRMA brand safety AI for creator vetting
• ECA-verified influencer profiles distinguishing creator network with verification beyond standard scope
• Notable client roster including Walmart, Subway, T-Mobile, AT and T, Microsoft
• Scottsdale Arizona headquarters with national US execution capability

Best fit: Mid-market to enterprise brands wanting hybrid AI-powered platform plus managed services with brand safety AI and verified creator profiles.

Less ideal for: Performance-driven DTC brands wanting fixed-fee podcast and YouTube ads where Popcorn Growth’s $50K monthly minimum and ROAS focus fit better.

Popcorn Growth at a glance

Popcorn Growth is a performance-driven podcast and YouTube influencer advertising agency founded in 2017 in Austin, Texas with offices in New York City and Los Angeles. The agency operates with $50,000+ monthly minimums and a fixed-fee model with documented ROAS metrics. Notable clients include DoorDash, Babbel, ZipRecruiter, Robinhood, Function of Beauty, and Tovala across DTC and performance-driven verticals.

What Popcorn Growth does well.

• Founded 2017 with 8+ years of operating history in performance-driven creator advertising
• Austin headquarters plus NYC and LA offices supporting US-wide DTC campaign delivery
• Performance-driven podcast and YouTube influencer advertising specialization
• $50,000+ monthly minimum aligned with mid-market to enterprise DTC budgets
• Fixed-fee model with documented ROAS metrics supporting performance attribution
• Notable DTC client roster including DoorDash, Babbel, ZipRecruiter, Robinhood, Function of Beauty, Tovala
• Performance attribution and ROAS tracking across podcast and YouTube creator ads

Best fit: Performance-driven DTC brands with $50K+ monthly creator advertising budgets wanting podcast and YouTube specialization with documented ROAS metrics.

Less ideal for: Brands wanting hybrid platform plus managed services with brand safety AI where Find Your Influence’s IRIS and IRMA systems fit better.

What does it cost?

Both agencies operate custom-scoped engagements where pricing reflects engagement scope, creator tier, and program duration.

Find Your Influence pricing. SaaS platform pricing plus custom managed engagements scaling for enterprise scope. AI-powered IRIS system supports creator analysis. IRMA brand safety AI vets creator content for risks. ECA-verified profiles add validation layer beyond raw database. Hybrid model lets brands choose self-serve or managed delivery.

Popcorn Growth pricing. $50,000+ monthly minimum aligned with DTC mid-market to enterprise budgets. Fixed-fee model rather than commission-based pricing. Performance attribution and ROAS tracking informs campaign optimization. Podcast and YouTube media buying specialization. DTC client portfolio validates performance-driven methodology.

Flinque pricing. $25 per month annual or $50 per month monthly. Public on the website. 14-day free trial with no credit card required. The software fee is flat regardless of campaign volume, with creator fees paid directly to creators at zero platform markup.

Reporting and measurement

Reporting cadence and methodology vary across the three options. The fit depends on whether your team values brand metrics, performance attribution, or full data control.

Find Your Influence reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.

Popcorn Growth reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.

Flinque reporting. Real-time campaign analytics on engagement, reach, and conversions. Creator-level performance dashboards inside the platform. Custom UTM and conversion tracking integration with your analytics stack. Export-ready data for in-house performance review and attribution modeling. Self-serve insights without waiting for agency reporting cadence.

Questions to ask before signing

Before committing to either agency, get clear answers on the items that drive campaign quality and budget efficiency.

• Creator vetting. What process and what tools vet creator audience quality and engagement authenticity?
• Pricing transparency. What is the agency fee structure separate from creator fees, and what triggers scope-change cost?
• Contract terms. What is the minimum engagement duration and what cancellation terms apply?
• Reporting cadence. What metrics are reported, at what frequency, and what attribution methodology supports the numbers?
• Creator approvals. Who has final say on creator selection, and what is the substitution process if a creator falls through?
• Content rights. What usage rights to creator content does the brand hold post-campaign?
• FTC compliance. Who manages creator disclosure compliance and what liability sits with the agency?
• Performance benchmarks. What category benchmarks does the agency reference, and what defines campaign success?

The third option: skip the agency

Both Find Your Influence and Popcorn Growth run five and six-figure managed engagements. If your team can run campaigns in-house, software costs a fraction of either and gives you full operational control. Flinque is an Influencer Marketing Platform built for in-house teams that want to skip the agency markup. The pricing is $25/month annual or $50/month monthly, with full feature parity in the base plan.

Why software beats an agency for self-serve teams. $25/month versus five to six figures per campaign. Pick creators, set briefs, and manage outreach yourself. 100 percent of spend goes to creators with zero markup. Launch campaigns in days instead of weeks of agency onboarding. Cancel anytime, no annual retainer lock-in.

When self-serve is the right call. You have a marketing team with operational capacity. Your monthly creator marketing budget sits below the agency engagement floor. You want to test creator marketing before committing to retainer scope. You value control and transparency over delegation.

Flinque supports verified creator data across the three major short-form platforms: you can Find Instagram Influencers, Find TikTok Influencers, and Find YouTube Influencers with audience filters, engagement metrics, and reach data.

Pick your fit

If you want	Pick
AI-powered platform plus managed services	Find Your Influence
Performance-driven DTC podcast and YouTube ads	Popcorn Growth
IRIS Influencer Information plus IRMA brand safety	Find Your Influence
$50K+ monthly minimum DTC scope	Popcorn Growth
Software, full control, zero agency fees	Flinque
ECA-verified influencer profiles	Find Your Influence
Documented ROAS metrics with fixed-fee model	Popcorn Growth

What does Flinque actually do?

The platform’s core capabilities each sit on a dedicated page if you want to dig deeper. Find Influencer covers the search and shortlist workflow. Influencer Discovery covers audience-based and lookalike-based prospecting. Influencer Database documents the data depth and verification process. Influencer Outreach covers the messaging and follow-up automation. Influencer Analytics covers the reporting and attribution layer.

Free tools you can use without signing up

Before you commit to any platform, free tools can answer specific questions about a creator. The Instagram Engagement Rate Calculator shows whether a creator’s engagement is real or inflated. The Instagram Fake Follower Checker flags audience quality issues before you reach out. The Instagram Lookalike Finder surfaces creators similar to one you already work with. The Compare Instagram Accounts tool helps when shortlisting between two creators with similar profiles. None of these require a paid account.

Frequently asked questions

Which is more expensive, Find Your Influence or Popcorn Growth? Find Your Influence offers SaaS platform tiers plus custom managed engagements. Popcorn Growth has a $50,000+ monthly minimum aligned with DTC enterprise budgets. Popcorn Growth is the larger ongoing commitment.

What is IRIS? IRIS is Find Your Influence’s proprietary Influencer Information system supporting creator analysis and selection beyond standard database scope.

What is IRMA? IRMA is Find Your Influence’s proprietary brand safety AI vetting creator content for risks before brand partnership engagement.

Why pick software over an agency? Lower cost, full control, no minimum commitment, and 100 percent of budget goes to creators instead of agency markup. Best for teams with in-house capacity to manage briefs, creator relationships, and reporting.

What are ECA-verified profiles? ECA-verified influencer profiles distinguish Find Your Influence’s creator network with verification beyond standard database scope, supporting brand confidence in creator authenticity.

What is the Popcorn Growth fixed-fee model? Popcorn Growth operates with fixed-fee pricing rather than commission-based, with $50,000+ monthly minimum. The model supports performance attribution and ROAS tracking across campaigns.

Does Popcorn Growth cover non-podcast platforms? Popcorn Growth specializes in podcast and YouTube influencer advertising. Brands wanting Instagram or TikTok focus find better fit with multi-platform agencies or platforms.

How long do agency engagements take to launch? Agency onboarding plus discovery, contracting, and creative development runs 4 to 8 weeks before first creator content goes live. Self-serve software launches faster because you skip onboarding overhead.

What are the top similar platforms with pricing comparable to Flinque?

Here are 10 leading influencer marketing platforms with similar features such as creator discovery, campaign management, analytics, and reporting. Pricing is approximate and may vary based on plan, users, and feature access.

• Influencity Pricing: Starts around $168 per month and scales up to approximately $698 per month depending on database limits, number of searches, user seats, and advanced reporting features.
• GRIN Pricing: Custom enterprise pricing. Commonly reported to start around $2,500+ per month, depending on ecommerce integrations, creator CRM depth, and contract scope.
• Later Pricing: Influencer marketing tools are available starting at approximately $49 per month, with advanced creator marketplace access, brand collaboration tools, and analytics features requiring higher tier plans.
• Upfluence Pricing: Custom SaaS pricing model with no publicly listed fixed tiers. Pricing depends on integrations, ecommerce functionality, influencer database access, and number of platform users.
• HypeAuditor Pricing: Starts at approximately $399 per month for analytics-focused plans, including audience quality checks and fraud detection. Enterprise solutions with expanded data access are custom priced.
• Insense Pricing: Custom campaign-based pricing structured around content volume, creator participation, and campaign objectives, tailored to brands seeking UGC and paid media support.
• Traackr Pricing: Fully enterprise custom pricing designed for global brands managing long-term influencer relationships, benchmarking performance, and handling multi-market campaigns.
• CreatorIQ Pricing: Enterprise-grade influencer marketing platform with custom pricing only, positioned for large brands requiring deep integrations, workflow automation, and global reporting capabilities.
• Brandwatch Pricing: Influencer marketing tools are part of the broader Brandwatch social intelligence suite, with enterprise-level custom pricing based on data access, analytics modules, and contract size.
• Popular Pays Pricing: Custom pricing model structured around campaign scope, marketplace usage, and managed service support for brands running large-scale creator collaborations.

Methodology and sources

Pricing was sourced from each agency’s website where available, plus third-party industry reviews including Influencer Marketing Hub, Clutch, and direct Reuters and AdAge reporting where applicable. For agencies that do not publish pricing, we used reported industry benchmarks. Reported figures are directional. Actual quotes vary by engagement scope, creator tier, contract length, and add-on services.

We evaluated each agency’s documented service scope, client roster, technology stack, and recognition. Where possible we cross-referenced multiple sources. This comparison was last updated November 2025. Agency pricing changes regularly, particularly for custom-scoped engagements. Confirm current scope and pricing directly with each agency before commitment.

The Flinque editorial team produces comparisons grounded in publicly available data. We disclose when we cannot independently verify a claim. We do not accept payment for inclusion or favorable placement in any comparison.