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Introduction
TikTok made the 15-second dance trend. YouTube made the dance career. The choreographers below did not just go viral, they built channels with tens of millions of subscribers, choreographed for Rihanna and Bieber and turned routines into a durable body of work that still earns views years later.
This is the top 10, ranked with the real numbers, subscriber counts where verified and the actual stars each has worked with, not vague praise. If you are a brand thinking about dance creators, the numbers here are your starting shortlist.
Why YouTube, not just TikTok
Short-form apps paved the way for viral dance moments, the kind that mint overnight TikTok stars. But YouTube is the foundation for longer-form choreography, the music-video-quality pieces, full tutorials and studio sessions that do not fit in 15 seconds. That difference matters for both creators and brands.
On YouTube, a great routine keeps earning. Matt Steffanina's channel has crossed 1.5 billion total views, with individual videos well over 20 million, because people return to learn, rewatch and share. The platform rewards depth and longevity in a way short-form does not. The smartest creators break a trend on TikTok, then build their catalogue and income on YouTube.
The ranking at a glance
Ranked by YouTube reach and industry standing combined. Subscriber figures are recent reported counts and shift over time.
| Choreographer | Known for | YouTube subs |
|---|---|---|
| 11MILLION Dance Studio | Seoul studio, K-pop to hip-hop | ~26.4M |
| 2Matt Steffanina | Hip-hop, tutorials, 1.5B+ views | ~13M+ |
| 3Kyle Hanagami | Concept-driven pop choreography | ~5M |
| 4Parris Goebel | Bieber, Rihanna, 3 Emmy noms | Industry icon |
| 5Ian Eastwood | Chance the Rapper, Jungkook | Industry leader |
| 6May J Lee | Crisp musical pop, 1MILLION | 1MILLION star |
| 7Brian Friedman | Commercial, jazz funk, TV | Industry vet |
| 8Kinjaz | Crew, studios in CA and China | Crew collective |
| 9Alexander Chung | Energetic hip-hop, fast footwork | Rising name |
| 10Chaeyeon Kang | K-pop meets urban, 1MILLION | 1MILLION talent |
Sources: Feedspot, NeoReach, Wikipedia, STEEZY, DanceOn. Subscriber counts are recent reported figures.
The 10 choreographers
1MILLION Dance Studio
The biggest name in choreography on YouTube, full stop. The Seoul studio's channel hosts a deep roster of choreographers across hip-hop, urban, jazz and K-pop, with clean, synchronised group videos that set the global standard. Its collaborations with major musicians and K-pop stars keep it firmly at the top.
Matt Steffanina
The most visible individual choreographer on the platform, with over 1.5 billion total views and a top video past 70 million. He has worked with Jason Derulo, Taylor Swift and Chris Brown, runs a 30-day dance school and won The Amazing Race in 2016, which pushed him from known choreographer to international name.
Kyle Hanagami
Revered for emotionally rich, concept-driven choreography set to mainstream pop and ballads. His videos often feel like mini music films, emphasising formations, storytelling and clean lines. He has choreographed for some of the biggest stars and TV shows. His routines also double as study material for musicality and detail.
Parris Goebel
The most decorated name here. Goebel choreographed Justin Bieber's "Sorry," Jennifer Lopez's Super Bowl and tours plus Rihanna's Savage x Fenty shows, earning three Emmy nominations and a VMA nomination as director. She founded the Palace Dance Studio and Royal Family crew, then built her career posting on YouTube as a teenager before J.Lo discovered her.
Ian Eastwood
A choreographer's choreographer. Eastwood built early YouTube fame, then stacked credits with Chance the Rapper, SHINee, Justin Bieber's Purpose tour and BTS member Jungkook's "Standing Next To You." His work is known for inventive musicality and a distinct, considered movement vocabulary.
May J Lee
One of the most beloved choreographers in the 1MILLION ecosystem, famous for crisp, musical routines to pop and EDM. Her videos emphasise exact timing, strong shapes and group synchronisation, yet manage to be technically precise while still feeling warm and accessible.
Brian Friedman
Friedman brings deep industry experience from work with major artists and television to his YouTube content, which leans toward fierce commercial and jazz funk routines. His channel is a window into high-level professional choreography rather than beginner tutorials.
Kinjaz
A crew rather than a single choreographer, Kinjaz Dojo runs a diverse mix of indie, rock, pop and rap routines with studios in both California and China. Its channel is a melting pot for a wide demographic of dancers and artists, built on a strong collective identity.
Alexander Chung
Chung creates energetic hip-hop and commercial choreography, often featuring fast footwork and playful musical interpretation. His videos highlight a diverse range of dancers, which makes his material relatable and motivating for a broad audience of learners.
Chaeyeon Kang
Kang appears frequently within the 1MILLION ecosystem while building her own brand. Her choreography blends K-pop sensibilities with groovy urban elements, usually showing large groups executing clean, synchronised formations, which makes her work ideal study material for ensemble dancers.
What this means for brands
Dance creators are not just entertainers, they are some of the most engaged, visually driven audiences on the internet. Their content travels across YouTube, TikTok and Instagram all at once. For music, footwear, apparel and lifestyle brands, the right choreographer is a campaign multiplier.
- Match the creator to the goal. A 1MILLION-scale channel buys reach, an Ian Eastwood or Parris Goebel buys credibility with serious dancers and the industry.
- Look past subscriber count to engagement and audience fit. A focused dance audience converts better for the right product than raw size suggests.
- Use choreography as participation. A branded routine or challenge invites the audience in, the way Steffanina's tutorials and Goebel's group pieces do.
- Verify the audience is real before you book. Reach is easy to inflate, genuine engagement is not.
How to use this with Flinque
This list is the famous tip of a very deep talent pool. For most campaigns, the right partner is not the 26-million-subscriber studio but a dance creator whose audience matches your product and whose engagement is genuine. There are thousands of them.
With Flinque you can search 10M+ verified creators by niche, including dance and choreography, filter by platform and audience demographics, run a fake follower check before you book, then benchmark engagement so you know a creator's numbers are real. The names above show what the top of the form looks like. Flinque helps you find the right one for your brief.
Flinque helps you find and vet dance creators for your next campaign.
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Try Flinque free →Common questions
Who is the biggest dance choreographer on YouTube?+
By subscriber count, 1MILLION Dance Studio leads with around 26.4 million subscribers. Among individual choreographers, Matt Steffanina is the most prominent, with well over 13 million subscribers and more than 1.5 billion total video views. By industry prestige, Parris Goebel arguably tops the list, with three Emmy nominations and credits spanning Rihanna, Justin Bieber and BTS.
What is 1MILLION Dance Studio?+
1MILLION Dance Studio is a Seoul-based dance studio whose YouTube channel has around 26.4 million subscribers, the largest in choreography. It showcases a roster of choreographers across hip-hop, urban, jazz, K-pop and more, including names like May J Lee and others who have built individual followings within its ecosystem. Its clean, synchronised group videos are a global standard for the form.
Which choreographers have worked with the biggest stars?+
Parris Goebel choreographed Justin Bieber's 'Sorry,' Jennifer Lopez's Super Bowl and tours plus Rihanna's Savage x Fenty shows. Ian Eastwood has credits with Chance the Rapper, SHINee and Jungkook. Matt Steffanina has worked with Jason Derulo, Taylor Swift and Chris Brown. These choreographers bridge viral YouTube content and top-tier commercial work.
Are dance choreographers good for brand campaigns?+
Yes, for the right brands. Dance creators command highly engaged, visually driven audiences and produce content that travels across YouTube, TikTok and Instagram. They suit music, apparel, footwear and lifestyle brands especially. As with any creator, the value comes from genuine audience fit and verified engagement rather than subscriber count alone.
Is YouTube still relevant for dance versus TikTok?+
Very. TikTok drives short viral dance trends, yet YouTube remains the home of longer-form choreography, tutorials and music-video-quality pieces. The two complement each other: creators break a trend on TikTok and build a durable body of work and income on YouTube, where content keeps earning views for years.
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