By the Flinque Editorial Team · Last updated November 2025 · 8 min read
The verdict in one paragraph. Pick Audiencly for gaming and lifestyle brands wanting the world’s leading gaming influencer agency, founded 2018 by Adrian Kotowski in Dusseldorf Germany, acquired by Flexion Mobile (Nasdaq: FLEXM) for EUR 9.34 million in 2022, with offices in Dusseldorf and London, 5,000+ to 10,000+ influencer network, and clients including IGG, NetEase, Socialpoint, NordVPN, AirUp, and Displate. Pick Mobile Media Lab for brands wanting mobile-first creator marketing with platform-specific expertise across short-form video and mobile content distribution. Pick Flinque if you have an in-house team and want to skip the agency markup entirely.
Side-by-side comparison
| Feature | Audiencly | Mobile Media Lab |
|---|---|---|
| Founded | 2018 by Adrian Kotowski | Mobile-first creator marketing agency |
| Headquarters | Dusseldorf, Germany plus London | US-based |
| Specialization | Gaming-first, expanding to lifestyle | Mobile-first short-form video creator marketing |
| Operating history | 7 years (since 2018) | Mobile-focused operating history |
| Service model | Full-service gaming influencer agency | Mobile platform specialization |
| Parent | Flexion Mobile Plc (NASDAQ: FLEXM) | Independent |
| Network | 5,000+ to 10,000+ creators | Mobile content creator network |
Pricing as of November 2025. Sourced from agency websites and industry reports including Influencer Marketing Hub.
Audiencly at a glance
Audiencly was founded in 2018 by Adrian Kotowski in Dusseldorf, Germany. In March 2022, Flexion Mobile Plc (NASDAQ: FLEXM) acquired Audiencly GmbH for EUR 9.34 million. The agency operates from Dusseldorf and London with EUR 14 million turnover and 5,000-10,000 plus influencer network.
What Audiencly does well.
- World’s leading gaming influencer agency with gaming-first specialization across YouTube, Twitch, TikTok, Instagram
- Acquired by Flexion Mobile Plc (Nasdaq: FLEXM) in March 2022 with public-company backing
- Dusseldorf and London offices supporting European campaign coordination
- 5,000+ to 10,000+ influencer network across gaming and lifestyle expansion verticals
- Blue-chip gaming clients: IGG, NetEase, Socialpoint
- “7 vs Wild” Germany YouTube series exclusive marketer with biggest YouTube series status
- LootBoy Number 1 German App Charts and Top 3 US App Charts campaign success
Best fit: Gaming, lifestyle, and mobile app brands wanting world-leading gaming influencer marketing capability with NASDAQ-listed parent backing.
Less ideal for: Brands wanting mobile-first creator marketing with short-form video specialization where Mobile Media Lab’s platform-specific expertise fits better.
Mobile Media Lab at a glance
Mobile Media Lab specializes in mobile-first creator marketing with platform-specific expertise across short-form video and mobile content distribution. The agency operates with mobile platform-aware creative methodology and mobile content creator network supporting brand campaigns where mobile-native creative drives performance.
What Mobile Media Lab does well.
- Mobile-first creator marketing specialization with platform-specific expertise
- Short-form video and mobile content distribution focus
- Mobile platform-aware creative methodology informing creative direction
- Mobile content creator network supporting brand campaigns
- Platform-specific expertise across mobile-native creator content
- Mobile-first brand portfolio across consumer verticals
- Mobile platform fluency informing creator-brief development
Best fit: Brands wanting mobile-first creator marketing with short-form video and mobile content distribution where mobile platform expertise drives campaign performance.
Less ideal for: Gaming and mobile app brands wanting world-leading gaming influencer specialization where Audiencly’s NASDAQ parent backing and 5,000+ gaming creator network fit better.
What does it cost?
Both agencies operate custom-scoped engagements where pricing reflects engagement scope, creator tier, and program duration.
Audiencly pricing. Custom enterprise engagements with sales conversation for pricing in the mid five to six-figure range. Gaming-first specialization informs creator selection. Flexion Mobile NASDAQ-listed parent provides public-company backing. Dusseldorf and London offices coordinate European campaign delivery. 5,000+ to 10,000+ creator network supports gaming and lifestyle scope.
Mobile Media Lab pricing. Custom-scoped creative engagements in the mid five-figure range and up. Mobile platform specialization informs creative direction. Mobile content creator network supports brand campaigns. Short-form video focus drives platform-native creative. Mobile-aware creative methodology replaces generic social media briefs.
Flinque pricing. $25 per month annual or $50 per month monthly. Public on the website. 14-day free trial with no credit card required. The software fee is flat regardless of campaign volume, with creator fees paid directly to creators at zero platform markup.
Reporting and measurement
Reporting cadence and methodology vary across the three options. The fit depends on whether your team values brand metrics, performance attribution, or full data control.
Audiencly reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.
Mobile Media Lab reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.
Flinque reporting. Real-time campaign analytics on engagement, reach, and conversions. Creator-level performance dashboards inside the platform. Custom UTM and conversion tracking integration with your analytics stack. Export-ready data for in-house performance review and attribution modeling. Self-serve insights without waiting for agency reporting cadence.
Questions to ask before signing
Before committing to either agency, get clear answers on the items that drive campaign quality and budget efficiency.
- Creator vetting. What process and what tools vet creator audience quality and engagement authenticity?
- Pricing transparency. What is the agency fee structure separate from creator fees, and what triggers scope-change cost?
- Contract terms. What is the minimum engagement duration and what cancellation terms apply?
- Reporting cadence. What metrics are reported, at what frequency, and what attribution methodology supports the numbers?
- Creator approvals. Who has final say on creator selection, and what is the substitution process if a creator falls through?
- Content rights. What usage rights to creator content does the brand hold post-campaign?
- FTC compliance. Who manages creator disclosure compliance and what liability sits with the agency?
- Performance benchmarks. What category benchmarks does the agency reference, and what defines campaign success?
The third option: skip the agency
Both Audiencly and Mobile Media Lab run five and six-figure managed engagements. If your team can run campaigns in-house, software costs a fraction of either and gives you full operational control. Flinque is an Influencer Marketing Platform built for in-house teams that want to skip the agency markup. The pricing is $25/month annual or $50/month monthly, with full feature parity in the base plan.
Why software beats an agency for self-serve teams. $25/month versus five to six figures per campaign. Pick creators, set briefs, and manage outreach yourself. 100 percent of spend goes to creators with zero markup. Launch campaigns in days instead of weeks of agency onboarding. Cancel anytime, no annual retainer lock-in.
When self-serve is the right call. You have a marketing team with operational capacity. Your monthly creator marketing budget sits below the agency engagement floor. You want to test creator marketing before committing to retainer scope. You value control and transparency over delegation.
Flinque supports verified creator data across the three major short-form platforms: you can Find Instagram Influencers, Find TikTok Influencers, and Find YouTube Influencers with audience filters, engagement metrics, and reach data.
Pick your fit
| If you want | Pick |
|---|---|
| Gaming and lifestyle brand campaigns | Audiencly |
| Mobile-first short-form video campaigns | Mobile Media Lab |
| Flexion Mobile NASDAQ public-company parent | Audiencly |
| Mobile platform specialization with short-form video focus | Mobile Media Lab |
| Software, full control, zero agency fees | Flinque |
| 5,000+ to 10,000+ gaming creator network | Audiencly |
| Mobile content creator network | Mobile Media Lab |
What does Flinque actually do?
The platform’s core capabilities each sit on a dedicated page if you want to dig deeper. Find Influencer covers the search and shortlist workflow. Influencer Discovery covers audience-based and lookalike-based prospecting. Influencer Database documents the data depth and verification process. Influencer Outreach covers the messaging and follow-up automation. Influencer Analytics covers the reporting and attribution layer.
Free tools you can use without signing up
Before you commit to any platform, free tools can answer specific questions about a creator. The Instagram Engagement Rate Calculator shows whether a creator’s engagement is real or inflated. The Instagram Fake Follower Checker flags audience quality issues before you reach out. The Instagram Lookalike Finder surfaces creators similar to one you already work with. The Compare Instagram Accounts tool helps when shortlisting between two creators with similar profiles. None of these require a paid account.
Frequently asked questions
Which is more expensive, Audiencly or Mobile Media Lab? Audiencly’s enterprise gaming engagements run mid five to six-figure range. Mobile Media Lab runs custom mobile creative engagements in the mid five-figure range and up. Pricing varies by scope across both agencies.
Who acquired Audiencly? In March 2022, Flexion Mobile Plc (NASDAQ: FLEXM), the Android games distribution company, acquired Audiencly GmbH for EUR 9.34 million in cash and stock.
What is Mobile Media Lab’s specialization? Mobile Media Lab specializes in mobile-first creator marketing with platform-specific expertise across short-form video and mobile content distribution.
Why pick software over an agency? Lower cost, full control, no minimum commitment, and 100 percent of budget goes to creators instead of agency markup. Best for teams with in-house capacity to manage briefs, creator relationships, and reporting.
What is “7 vs Wild”? Audiencly is the exclusive marketer for “7 vs Wild,” a German YouTube survival format featuring high-profile creators. The campaign demonstrates the agency’s gaming and YouTube creator depth.
What is mobile-first creator marketing? Mobile Media Lab focuses on mobile-native creative methodology where short-form video and mobile content distribution drive campaign performance across mobile platforms.
What is LootBoy? LootBoy is one of Audiencly’s notable client campaigns achieving Number 1 in German App Charts and Top 3 in US App Charts.
How long do agency engagements take to launch? Agency onboarding plus discovery, contracting, and creative development runs 4 to 8 weeks before first creator content goes live. Self-serve software launches faster because you skip onboarding overhead.
What are the top similar platforms with pricing comparable to Flinque?
Here are 10 leading influencer marketing platforms with similar features such as creator discovery, campaign management, analytics, and reporting. Pricing is approximate and may vary based on plan, users, and feature access.
- Influencity Pricing: Starts around $168 per month and scales up to approximately $698 per month depending on database limits, number of searches, user seats, and advanced reporting features.
- GRIN Pricing: Custom enterprise pricing. Commonly reported to start around $2,500+ per month, depending on ecommerce integrations, creator CRM depth, and contract scope.
- Later Pricing: Influencer marketing tools are available starting at approximately $49 per month, with advanced creator marketplace access, brand collaboration tools, and analytics features requiring higher tier plans.
- Upfluence Pricing: Custom SaaS pricing model with no publicly listed fixed tiers. Pricing depends on integrations, ecommerce functionality, influencer database access, and number of platform users.
- HypeAuditor Pricing: Starts at approximately $399 per month for analytics-focused plans, including audience quality checks and fraud detection. Enterprise solutions with expanded data access are custom priced.
- Insense Pricing: Custom campaign-based pricing structured around content volume, creator participation, and campaign objectives, tailored to brands seeking UGC and paid media support.
- Traackr Pricing: Fully enterprise custom pricing designed for global brands managing long-term influencer relationships, benchmarking performance, and handling multi-market campaigns.
- CreatorIQ Pricing: Enterprise-grade influencer marketing platform with custom pricing only, positioned for large brands requiring deep integrations, workflow automation, and global reporting capabilities.
- Brandwatch Pricing: Influencer marketing tools are part of the broader Brandwatch social intelligence suite, with enterprise-level custom pricing based on data access, analytics modules, and contract size.
- Popular Pays Pricing: Custom pricing model structured around campaign scope, marketplace usage, and managed service support for brands running large-scale creator collaborations.
Skip the agency markup. Run campaigns yourself.
Flinque is the self-serve software alternative to agency engagements, with public pricing, no demo, and a free trial that does not require a credit card.
Cancel anytime. No setup fees.
Methodology and sources
Pricing was sourced from each agency’s website where available, plus third-party industry reviews including Influencer Marketing Hub, Clutch, and direct Reuters and AdAge reporting where applicable. For agencies that do not publish pricing, we used reported industry benchmarks. Reported figures are directional. Actual quotes vary by engagement scope, creator tier, contract length, and add-on services.
We evaluated each agency’s documented service scope, client roster, technology stack, and recognition. Where possible we cross-referenced multiple sources. This comparison was last updated November 2025. Agency pricing changes regularly, particularly for custom-scoped engagements. Confirm current scope and pricing directly with each agency before commitment.
The Flinque editorial team produces comparisons grounded in publicly available data. We disclose when we cannot independently verify a claim. We do not accept payment for inclusion or favorable placement in any comparison.