SmartSites vs Incast

By the Flinque Editorial Team  ·  Last updated November 2025  ·  8 min read

Side-by-side comparison

Feature	SmartSites	Incast	Flinque
Founded	2011 in Paramus, New Jersey	Newer entrant in the creator marketing agency space	Modern SaaS platform
Specialization	Integrated digital marketing: SEO, paid media, web design, creator marketing	Multi-vertical creator marketing without wider digital marketing wrap	Self-serve influencer marketing software
Service breadth	SEO, PPC, paid social, web design and development, creator marketing	Influencer-marketing focus, lighter on broader digital marketing services	Discovery, outreach, analytics in-platform
Operating heritage	14+ years of integrated digital marketing operating history	Newer agency without comparable integrated digital marketing heritage	Active SaaS with public roadmap
Geographic positioning	Offices in Paramus NJ, Chamblee GA, Detroit MI, Raleigh NC	Multi-vertical creator agency with focused geographic scope	Self-serve software for in-house teams
Engagement model	Integrated retainers covering multiple digital marketing channels	Managed-agency creator engagements scoped per program	Monthly subscription, cancel anytime
Best for	Brands wanting one digital marketing agency for SEO, paid, web, and creator	Brands wanting a focused creator-only managed partner without integrated wrap	In-house teams wanting full control

Pricing as of November 2025. Sourced from agency websites and industry reports including Influencer Marketing Hub.

SmartSites at a glance

SmartSites is an integrated digital marketing agency founded in 2011 with offices in Paramus NJ, Chamblee GA, Detroit MI, and Raleigh NC. The agency covers SEO, pay-per-click advertising, paid social media, web design and development, plus creator marketing under one integrated engagement, fitting brands that want one agency to own multiple digital marketing channels rather than separate specialist partners for each.

What SmartSites does well.

• 14+ years of operating history founded 2011, one of the longer-tenured US digital marketing agencies
• Integrated digital marketing scope: SEO, PPC, paid social, web design, web development, creator marketing
• Multiple US offices in Paramus NJ, Chamblee GA, Detroit MI, Raleigh NC
• Mid-market and SMB-friendly engagement structure
• Single-agency engagement model reducing brand-side coordination across digital channels
• Account-team workflow built around integrated digital marketing rather than influencer-only execution
• Suitable for brands where creator marketing is one of several digital marketing investments

Best fit: Mid-market and SMB brands wanting one integrated digital marketing agency to handle SEO, paid media, web, and creator marketing under one engagement. Especially suited to brands where creator marketing is one of several digital channels rather than the only investment.

Less ideal for: Brands wanting a focused influencer-only specialist agency where the integrated digital marketing breadth becomes overhead. A creator-focused managed agency is leaner for that brief.

Incast at a glance

Incast operates as a multi-vertical managed creator agency without the wider integrated digital marketing wrap of agencies like SmartSites. The model is focused on managed creator-program execution scoped per program, fitting brands that already have SEO, paid media, and web design handled elsewhere and specifically want a focused creator-marketing partner.

What Incast does well.

• Creator-marketing-focused engagement without wider digital marketing wrap
• Multi-vertical consumer brand portfolio supporting cross-category campaigns
• Data-informed creator selection across consumer-brand categories
• Managed-agency engagement scoped per program rather than integrated retainer
• Account-team workflow for sourcing, briefing, content review, and reporting
• Lower-overhead alternative to integrated digital marketing agencies for creator-only scope
• Suitable for brands with other digital channels already handled elsewhere

Best fit: Brands that already have SEO, paid media, web, and other digital channels handled elsewhere and specifically want a focused managed creator-marketing partner without an integrated agency wrapper.

Less ideal for: Brands wanting one agency to own multiple digital marketing channels (SEO, PPC, web, creator). SmartSites’ integrated scope provides better consolidation for that brief.

What does it cost?

Both agencies operate custom-scoped engagements where pricing reflects engagement scope, creator tier, and program duration.

SmartSites pricing. SmartSites runs integrated retainer engagements covering multiple digital marketing channels, with pricing varying by services included (SEO, PPC, paid social, web, creator). Creator marketing as a single channel scoped at the lower end; full integrated retainers scale with channel coverage.

Incast pricing. Incast runs custom-scoped engagements with pricing in the mid five to six-figure range, scoped per influencer program. Pricing varies by creator tier, content volume, and program duration, without the integrated digital marketing wrap of multi-channel agencies.

Flinque pricing. $25 per month annual or $50 per month monthly. Public on the website. 14-day free trial with no credit card required. The software fee is flat regardless of campaign volume, with creator fees paid directly to creators at zero platform markup.

Reporting and measurement

Reporting cadence and methodology vary across the three options. The fit depends on whether your team values brand metrics, performance attribution, or full data control.

SmartSites reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.

Incast reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.

Flinque reporting. Real-time campaign analytics on engagement, reach, and conversions. Creator-level performance dashboards inside the platform. Custom UTM and conversion tracking integration with your analytics stack. Export-ready data for in-house performance review and attribution modeling. Self-serve insights without waiting for agency reporting cadence.

Questions to ask before signing

Before committing to either agency, get clear answers on the items that drive campaign quality and budget efficiency.

• Creator vetting. What process and what tools vet creator audience quality and engagement authenticity?
• Pricing transparency. What is the agency fee structure separate from creator fees, and what triggers scope-change cost?
• Contract terms. What is the minimum engagement duration and what cancellation terms apply?
• Reporting cadence. What metrics are reported, at what frequency, and what attribution methodology supports the numbers?
• Creator approvals. Who has final say on creator selection, and what is the substitution process if a creator falls through?
• Content rights. What usage rights to creator content does the brand hold post-campaign?
• FTC compliance. Who manages creator disclosure compliance and what liability sits with the agency?
• Performance benchmarks. What category benchmarks does the agency reference, and what defines campaign success?

The third option: skip the agency

Both SmartSites and Incast run five and six-figure managed engagements. If your team can run campaigns in-house, software costs a fraction of either and gives you full operational control. Flinque is an Influencer Marketing Platform built for in-house teams that want to skip the agency markup. The pricing is $25/month annual or $50/month monthly, with full feature parity in the base plan.

Why software beats an agency for self-serve teams. $25/month versus five to six figures per campaign. Pick creators, set briefs, and manage outreach yourself. 100 percent of spend goes to creators with zero markup. Launch campaigns in days instead of weeks of agency onboarding. Cancel anytime, no annual retainer lock-in.

When self-serve is the right call. You have a marketing team with operational capacity. Your monthly creator marketing budget sits below the agency engagement floor. You want to test creator marketing before committing to retainer scope. You value control and transparency over delegation.

Flinque supports verified creator data across the three major short-form platforms: you can Find Instagram Influencers, Find TikTok Influencers, and Find YouTube Influencers with audience filters, engagement metrics, and reach data.

Pick your fit

If you want	Pick
Integrated digital marketing: SEO, PPC, paid social, web, plus creator marketing	SmartSites
Focused creator-only managed agency without wider digital marketing wrap	Incast
You want one agency for multiple digital channels under integrated retainer	SmartSites
You already have SEO, paid, web handled, want creator-only execution	Incast
Self-serve software, full control, no agency fees, no minimum commitment	Flinque
You value 14+ years of integrated digital marketing operating history	SmartSites
You value a focused creator-only engagement scoped per program	Incast

What does Flinque actually do?

The platform’s core capabilities each sit on a dedicated page if you want to dig deeper. Find Influencer covers the search and shortlist workflow. Influencer Discovery covers audience-based and lookalike-based prospecting. Influencer Database documents the data depth and verification process. Influencer Outreach covers the messaging and follow-up automation. Influencer Analytics covers the reporting and attribution layer.

Free tools you can use without signing up

Before you commit to any platform, free tools can answer specific questions about a creator. The Instagram Engagement Rate Calculator shows whether a creator’s engagement is real or inflated. The Instagram Fake Follower Checker flags audience quality issues before you reach out. The Instagram Lookalike Finder surfaces creators similar to one you already work with. The Compare Instagram Accounts tool helps when shortlisting between two creators with similar profiles. None of these require a paid account.

Frequently asked questions

Which is more expensive, SmartSites or Incast? SmartSites integrated retainers covering multiple channels (SEO, PPC, paid social, web, creator) scale higher than single-channel engagements, but isolated creator-marketing scope can be at the lower end. Incast runs creator-only engagements in the mid five to six-figure range. For creator-only work, Incast is leaner; for multi-channel digital marketing, SmartSites is the consolidated option.

When was SmartSites founded? SmartSites was founded in 2011 in Paramus, New Jersey, and has grown to offices in Chamblee GA, Detroit MI, and Raleigh NC. The agency has 14+ years of operating history covering integrated digital marketing including SEO, PPC, paid social, web design and development, plus creator marketing.

What does SmartSites cover beyond creator marketing? SmartSites covers SEO (search engine optimisation), PPC (pay-per-click advertising including Google Ads), paid social media advertising, web design and development, plus creator marketing under integrated retainers. Brands can engage one channel only or multi-channel integrated.

Does Incast cover SEO or paid media? Incast is positioned as a creator-marketing-focused managed agency without the wider integrated digital marketing wrap. For SEO, paid media, web design, and other digital channels alongside creator marketing, SmartSites’ integrated model is the consolidated option.

Why pick software over either agency? Lower cost, full control, no minimum commitment, and 100 percent of budget goes to creators rather than agency fees. Software fits in-house teams that can run briefs and manage creator relationships themselves.

Why use an integrated digital marketing agency vs separate specialists? Integrated agencies reduce brand-side coordination overhead, maintain consistent strategy across channels, and provide one reporting view of digital performance. Separate specialist agencies require parallel briefing and reporting but can offer deeper specialisation in each channel.

Who is Incast best for? Brands that already have SEO, paid media, web design, and other digital channels handled elsewhere and specifically want a focused managed creator-marketing partner. Especially suited to mid-market and DTC brands with existing digital agency relationships.

How long do these engagements take to launch? SmartSites integrated retainers run 4 to 8 weeks for onboarding across multiple channels. Incast creator-only engagements run 4 to 6 weeks. Self-serve software publishes the same week.

What are the top similar platforms with pricing comparable to Flinque?

Here are 10 leading influencer marketing platforms with similar features such as creator discovery, campaign management, analytics, and reporting. Pricing is approximate and may vary based on plan, users, and feature access.

• Flinque Pricing: $25 per month annual or $50 per month monthly. Public on the website. 14-day free trial with no credit card required. The software fee is flat regardless of campaign volume, with creator fees paid directly to creators at zero platform markup.
• Influencity Pricing: Starts around $168 per month and scales up to approximately $698 per month depending on database limits, number of searches, user seats, and advanced reporting features.
• GRIN Pricing: Custom enterprise pricing. Commonly reported to start around $2,500+ per month, depending on ecommerce integrations, creator CRM depth, and contract scope.
• Later Pricing: Influencer marketing tools are available starting at approximately $49 per month, with advanced creator marketplace access, brand collaboration tools, and analytics features requiring higher tier plans.
• Upfluence Pricing: Custom SaaS pricing model with no publicly listed fixed tiers. Pricing depends on integrations, ecommerce functionality, influencer database access, and number of platform users.
• HypeAuditor Pricing: Starts at approximately $399 per month for analytics-focused plans, including audience quality checks and fraud detection. Enterprise solutions with expanded data access are custom priced.
• Insense Pricing: Custom campaign-based pricing structured around content volume, creator participation, and campaign objectives, tailored to brands seeking UGC and paid media support.
• Traackr Pricing: Fully enterprise custom pricing designed for global brands managing long-term influencer relationships, benchmarking performance, and handling multi-market campaigns.
• CreatorIQ Pricing: Enterprise-grade influencer marketing platform with custom pricing only, positioned for large brands requiring deep integrations, workflow automation, and global reporting capabilities.
• Brandwatch Pricing: Influencer marketing tools are part of the broader Brandwatch social intelligence suite, with enterprise-level custom pricing based on data access, analytics modules, and contract size.
• Popular Pays Pricing: Custom pricing model structured around campaign scope, marketplace usage, and managed service support for brands running large-scale creator collaborations.

Methodology and sources

Pricing was sourced from each agency’s website where available, plus third-party industry reviews including Influencer Marketing Hub, Clutch, and direct Reuters and AdAge reporting where applicable. For agencies that do not publish pricing, we used reported industry benchmarks. Reported figures are directional. Actual quotes vary by engagement scope, creator tier, contract length, and add-on services.

We evaluated each agency’s documented service scope, client roster, technology stack, and recognition. Where possible we cross-referenced multiple sources. This comparison was last updated November 2025. Agency pricing changes regularly, particularly for custom-scoped engagements. Confirm current scope and pricing directly with each agency before commitment.

The Flinque editorial team produces comparisons grounded in publicly available data. We disclose when we cannot independently verify a claim. We do not accept payment for inclusion or favorable placement in any comparison.