MoreInfluence vs IMA

By the Flinque Editorial Team  ·  Last updated November 2025  ·  8 min read

Side-by-side comparison

Feature	MoreInfluence	IMA	Flinque
Specialization	Multi-vertical influencer marketing	Global enterprise influencer marketing	Self-serve influencer marketing software
Headquarters	Multi-vertical operations	Amsterdam plus New York and London	Cloud-based, globally accessible
Methodology	Creator-brand matching methodology	Data-driven creator selection at global scale	Software with full operational control
Geographic reach	Multi-platform creator network	Multi-region with global creator coordination	Global creator data via single platform
Vertical depth	Multi-vertical consumer brand network	Multi-vertical enterprise creator marketing	Multi-vertical creator data
Service model	Multi-platform creator marketing agency	Global enterprise creator marketing	Self-serve software, no agency markup
Best for	Brands wanting multi-vertical creator activation	Global brands wanting multi-region creator coordination	In-house teams wanting full control

Pricing as of November 2025. Sourced from agency websites and industry reports including Influencer Marketing Hub.

MoreInfluence at a glance

MoreInfluence operates as an influencer marketing agency with creator network depth across consumer verticals, methodology emphasizing creator-brand matching, and execution focus on multi-platform creator activation. The agency provides multi-vertical creator marketing supporting brand campaigns at scale.

What MoreInfluence does well.

• Influencer marketing agency with creator network depth across consumer verticals
• Creator-brand matching methodology informing creator selection
• Multi-platform creator activation across major social channels
• Multi-vertical creator network supporting cross-category campaigns
• Performance focus with creator marketing measurement
• Established account workflow for brand-side coordination
• Multi-vertical brand portfolio supporting consumer brand campaigns

Best fit: Brands wanting multi-vertical creator activation with creator-brand matching methodology and multi-platform creator network across consumer brand campaigns.

Less ideal for: Global brands wanting multi-region creator coordination at enterprise scale where IMA’s Amsterdam, New York, and London operations fit better.

IMA at a glance

IMA operates as a global enterprise influencer marketing agency with multi-region operations across Amsterdam, New York, and London, multi-million creator database, and methodology emphasizing data-driven creator selection across global multi-market campaigns.

What IMA does well.

• Multi-region operations across Amsterdam, New York, and London
• Multi-million creator database supporting global campaign scale
• Data-driven creator selection methodology at global scale
• Global enterprise creator marketing capability beyond regional agencies
• Multi-language European and global creator coordination
• Established enterprise client portfolio across consumer categories
• Multi-market campaign execution with single agency engagement

Best fit: Global brands wanting multi-region creator coordination with multi-million creator database and data-driven creator selection across global multi-market campaigns.

Less ideal for: Brands wanting multi-vertical creator activation across consumer categories where MoreInfluence’s matching methodology fits better.

What does it cost?

Both agencies operate custom-scoped engagements where pricing reflects engagement scope, creator tier, and program duration.

MoreInfluence pricing. Custom-scoped engagements with sales conversation for pricing in the mid five-figure range and up. Creator-brand matching informs creator selection. Multi-platform scope supports cross-channel campaigns.

IMA pricing. Custom global engagements with sales conversation for pricing in the mid six-figure range and up. Multi-region operations support global campaign coordination. Multi-million creator database informs creator selection.

Flinque pricing. $25 per month annual or $50 per month monthly. Public on the website. 14-day free trial with no credit card required. The software fee is flat regardless of campaign volume, with creator fees paid directly to creators at zero platform markup.

Reporting and measurement

Reporting cadence and methodology vary across the three options. The fit depends on whether your team values brand metrics, performance attribution, or full data control.

MoreInfluence reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.

IMA reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.

Flinque reporting. Real-time campaign analytics on engagement, reach, and conversions. Creator-level performance dashboards inside the platform. Custom UTM and conversion tracking integration with your analytics stack. Export-ready data for in-house performance review and attribution modeling. Self-serve insights without waiting for agency reporting cadence.

Questions to ask before signing

Before committing to either agency, get clear answers on the items that drive campaign quality and budget efficiency.

• Creator vetting. What process and what tools vet creator audience quality and engagement authenticity?
• Pricing transparency. What is the agency fee structure separate from creator fees, and what triggers scope-change cost?
• Contract terms. What is the minimum engagement duration and what cancellation terms apply?
• Reporting cadence. What metrics are reported, at what frequency, and what attribution methodology supports the numbers?
• Creator approvals. Who has final say on creator selection, and what is the substitution process if a creator falls through?
• Content rights. What usage rights to creator content does the brand hold post-campaign?
• FTC compliance. Who manages creator disclosure compliance and what liability sits with the agency?
• Performance benchmarks. What category benchmarks does the agency reference, and what defines campaign success?

The third option: skip the agency

Both MoreInfluence and IMA run five and six-figure managed engagements. If your team can run campaigns in-house, software costs a fraction of either and gives you full operational control. Flinque is an Influencer Marketing Software built for in-house teams that want to skip the agency markup. The pricing is $25/month annual or $50/month monthly, with full feature parity in the base plan.

Why software beats an agency for self-serve teams. $25/month versus five to six figures per campaign. Pick creators, set briefs, and manage outreach yourself. 100 percent of spend goes to creators with zero markup. Launch campaigns in days instead of weeks of agency onboarding. Cancel anytime, no annual retainer lock-in.

When self-serve is the right call. You have a marketing team with operational capacity. Your monthly creator marketing budget sits below the agency engagement floor. You want to test creator marketing before committing to retainer scope. You value control and transparency over delegation.

Flinque supports verified creator data across the three major short-form platforms: you can Find Instagram Influencers, Find TikTok Influencers, and Find YouTube Influencers with audience filters, engagement metrics, and reach data.

Pick your fit

If you want	Pick
Brands wanting multi-vertical creator activation	MoreInfluence
Global brands wanting multi-region creator coordination	IMA
Creator-brand matching methodology	MoreInfluence
Multi-region Amsterdam, New York, London operations	IMA
Software, full control, zero agency fees	Flinque
Multi-platform creator activation	MoreInfluence
Multi-million creator database with data-driven methodology	IMA

What does Flinque actually do?

The platform’s core capabilities each sit on a dedicated page if you want to dig deeper. Find Influencer covers the search and shortlist workflow. Influencer Discovery covers audience-based and lookalike-based prospecting. Influencer Database documents the data depth and verification process. Influencer Outreach covers the messaging and follow-up automation. Influencer Analytics covers the reporting and attribution layer.

Free tools you can use without signing up

Before you commit to any platform, free tools can answer specific questions about a creator. The Instagram Engagement Rate Calculator shows whether a creator’s engagement is real or inflated. The Instagram Fake Follower Checker flags audience quality issues before you reach out. The Instagram Lookalike Finder surfaces creators similar to one you already work with. The Compare Instagram Accounts tool helps when shortlisting between two creators with similar profiles. None of these require a paid account.

Frequently asked questions

Which is more expensive, MoreInfluence or IMA? MoreInfluence’s engagements run mid five-figure range and up. IMA’s global enterprise engagements run mid six-figure range and up. IMA is the larger engagement scope.

What is MoreInfluence? MoreInfluence operates as an influencer marketing agency with creator network depth across consumer verticals, methodology emphasizing creator-brand matching, and execution focus on multi-platform creator activation.

What is IMA’s specialization? IMA operates as a global enterprise influencer marketing agency with multi-region operations across Amsterdam, New York, and London, multi-million creator database, and data-driven creator selection at global scale.

Why pick software over an agency? Lower cost, full control, no minimum commitment, and 100 percent of budget goes to creators instead of agency markup. Best for teams with in-house capacity to manage briefs, creator relationships, and reporting.

Where does IMA operate? IMA operates from offices in Amsterdam, New York, and London, supporting global multi-region creator marketing with single-agency coordination across European, North American, and UK markets.

What is creator-brand matching? MoreInfluence’s creator-brand matching methodology supports creator selection through audience parameters, brand-fit scoring, and platform suitability.

What is IMA’s creator database? IMA maintains a multi-million creator database supporting global campaign scale with data-driven creator selection methodology at global scale.

How long do agency engagements take to launch? Agency onboarding plus discovery, contracting, and creative development runs 4 to 8 weeks before first creator content goes live. Self-serve software launches faster because you skip onboarding overhead.

What are the top similar platforms with pricing comparable to Flinque?

Here are 10 leading influencer marketing platforms with similar features such as creator discovery, campaign management, analytics, and reporting. Pricing is approximate and may vary based on plan, users, and feature access.

• Flinque Pricing: $25 per month annual or $50 per month monthly. Public on the website. 14-day free trial with no credit card required. The software fee is flat regardless of campaign volume, with creator fees paid directly to creators at zero platform markup.
• Influencity Pricing: Starts around $168 per month and scales up to approximately $698 per month depending on database limits, number of searches, user seats, and advanced reporting features.
• GRIN Pricing: Custom enterprise pricing. Commonly reported to start around $2,500+ per month, depending on ecommerce integrations, creator CRM depth, and contract scope.
• Later Pricing: Influencer marketing tools are available starting at approximately $49 per month, with advanced creator marketplace access, brand collaboration tools, and analytics features requiring higher tier plans.
• Upfluence Pricing: Custom SaaS pricing model with no publicly listed fixed tiers. Pricing depends on integrations, ecommerce functionality, influencer database access, and number of platform users.
• HypeAuditor Pricing: Starts at approximately $399 per month for analytics-focused plans, including audience quality checks and fraud detection. Enterprise solutions with expanded data access are custom priced.
• Insense Pricing: Custom campaign-based pricing structured around content volume, creator participation, and campaign objectives, tailored to brands seeking UGC and paid media support.
• Traackr Pricing: Fully enterprise custom pricing designed for global brands managing long-term influencer relationships, benchmarking performance, and handling multi-market campaigns.
• CreatorIQ Pricing: Enterprise-grade influencer marketing platform with custom pricing only, positioned for large brands requiring deep integrations, workflow automation, and global reporting capabilities.
• Brandwatch Pricing: Influencer marketing tools are part of the broader Brandwatch social intelligence suite, with enterprise-level custom pricing based on data access, analytics modules, and contract size.
• Popular Pays Pricing: Custom pricing model structured around campaign scope, marketplace usage, and managed service support for brands running large-scale creator collaborations.

Methodology and sources

Pricing was sourced from each agency’s website where available, plus third-party industry reviews including Influencer Marketing Hub, Clutch, and direct Reuters and AdAge reporting where applicable. For agencies that do not publish pricing, we used reported industry benchmarks. Reported figures are directional. Actual quotes vary by engagement scope, creator tier, contract length, and add-on services.

We evaluated each agency’s documented service scope, client roster, technology stack, and recognition. Where possible we cross-referenced multiple sources. This comparison was last updated November 2025. Agency pricing changes regularly, particularly for custom-scoped engagements. Confirm current scope and pricing directly with each agency before commitment.

The Flinque editorial team produces comparisons grounded in publicly available data. We disclose when we cannot independently verify a claim. We do not accept payment for inclusion or favorable placement in any comparison.