By the Flinque Editorial Team · Last updated November 2025 · 8 min read
The verdict in one paragraph. Pick Gleam Futures for brands wanting one of the original talent management agencies in influencer marketing since 2010, with offices in London and LA, having launched Zoella to fame, exclusive talent representation including Hand Luggage Only, Eyal Booker, Nina Tame, Ali Woods, and Gleam Solutions consulting arm working with Honda, Jaguar Land Rover, and Philips. Pick Mobile Media Lab for mobile-first brands wanting an influencer marketing agency with mobile and app marketing focus, multi-platform creator network, and performance-driven campaigns optimized for mobile audiences and app installs. Pick Flinque if you have an in-house team and want to skip the agency markup entirely.
Side-by-side comparison
| Feature | Gleam Futures | Mobile Media Lab |
|---|---|---|
| Founded | 2010 | Multi-year operating |
| Headquarters | London plus Los Angeles | Mobile-focused agency |
| Specialization | Talent management plus influencer marketing | Mobile-first influencer marketing for apps |
| Operating history | 15+ years (since 2010) | Multi-year mobile-focused track record |
| Service model | Talent management plus Gleam Solutions consulting | Mobile-first creator marketing agency |
| Notable approach | Original digital talent agency, launched Zoella | Mobile and app marketing creator integration |
| Notable clients | Honda, Jaguar Land Rover, Philips, Booking.com, Sky, TUI | Mobile and app brand portfolio |
Pricing as of November 2025. Sourced from agency websites and industry reports including Influencer Marketing Hub.
Gleam Futures at a glance
Gleam Futures was founded in 2010 with offices in London and Los Angeles, operating as one of the most established digital talent management and influencer marketing agencies. The agency famously launched Zoella to fame and has spent over 15 years navigating the influencer landscape. Gleam Solutions, the partnerships and consulting arm, secures high-quality influencers for brands including Honda, Jaguar Land Rover, and Philips. Talent represented includes Hand Luggage Only, Eyal Booker, Nina Tame, and Ali Woods.
What Gleam Futures does well.
- 15+ years of operating history founded 2010 as one of the original digital talent management agencies
- London plus Los Angeles offices supporting transatlantic talent management
- Famously launched Zoella to fame in early YouTube creator economy
- Talent represented: Hand Luggage Only, Eyal Booker, Nina Tame, Ali Woods
- Gleam Solutions consulting arm for high-quality influencer partnerships
- Notable Gleam Solutions clients: Honda, Jaguar Land Rover, Philips, Booking.com, Sky, TUI
- Original digital talent agency heritage in influencer marketing space
Best fit: Brands wanting access to exclusively-represented digital talent through original talent management agency with 15+ years of heritage and Zoella-launching legacy.
Less ideal for: Mobile-first brands and apps wanting creator-driven user acquisition where Mobile Media Lab’s app marketing focus fits better.
Mobile Media Lab at a glance
Mobile Media Lab operates as a mobile-first influencer marketing agency with mobile and app marketing focus, multi-platform creator network, and performance-driven campaigns optimized for mobile audiences and app installs. The agency emphasizes mobile-native creator marketing for app developers and digital brands.
What Mobile Media Lab does well.
- Mobile-first influencer marketing specialization optimized for mobile audiences
- App marketing focus with creator-driven user acquisition for app developers
- Multi-platform creator network across major social channels
- Performance-driven campaigns optimized for app installs and mobile conversions
- Mobile-native creator content production capability
- Mobile platform-aware creative methodology informing creator-brief development
- Mobile and app brand portfolio across consumer technology categories
Best fit: Mobile-first brands and app developers wanting creator-driven user acquisition with mobile platform expertise and performance methodology aligned with app installs.
Less ideal for: Brands wanting talent management heritage with exclusively-represented digital talent where Gleam Futures’ 15+ year heritage fits better.
What does it cost?
Both agencies operate custom-scoped engagements where pricing reflects engagement scope, creator tier, and program duration.
Gleam Futures pricing. Custom-scoped talent management engagements varying by creator tier and brand engagement length. Gleam Solutions consulting fees for partnership development. Talent-side agency model representing creators for brand deal placement. London plus LA team coordinates transatlantic campaigns. Premium creator portfolio supports premium positioning.
Mobile Media Lab pricing. Custom mobile-first engagements with sales conversation for pricing in the mid five-figure range and up. Mobile platform specialization informs creator selection. App marketing focus supports user acquisition campaigns. Performance metrics aligned with mobile conversions. Mobile-native creative methodology drives campaign performance.
Flinque pricing. $25 per month annual or $50 per month monthly. Public on the website. 14-day free trial with no credit card required. The software fee is flat regardless of campaign volume, with creator fees paid directly to creators at zero platform markup.
Reporting and measurement
Reporting cadence and methodology vary across the three options. The fit depends on whether your team values brand metrics, performance attribution, or full data control.
Gleam Futures reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.
Mobile Media Lab reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.
Flinque reporting. Real-time campaign analytics on engagement, reach, and conversions. Creator-level performance dashboards inside the platform. Custom UTM and conversion tracking integration with your analytics stack. Export-ready data for in-house performance review and attribution modeling. Self-serve insights without waiting for agency reporting cadence.
Questions to ask before signing
Before committing to either agency, get clear answers on the items that drive campaign quality and budget efficiency.
- Creator vetting. What process and what tools vet creator audience quality and engagement authenticity?
- Pricing transparency. What is the agency fee structure separate from creator fees, and what triggers scope-change cost?
- Contract terms. What is the minimum engagement duration and what cancellation terms apply?
- Reporting cadence. What metrics are reported, at what frequency, and what attribution methodology supports the numbers?
- Creator approvals. Who has final say on creator selection, and what is the substitution process if a creator falls through?
- Content rights. What usage rights to creator content does the brand hold post-campaign?
- FTC compliance. Who manages creator disclosure compliance and what liability sits with the agency?
- Performance benchmarks. What category benchmarks does the agency reference, and what defines campaign success?
The third option: skip the agency
Both Gleam Futures and Mobile Media Lab run five and six-figure managed engagements. If your team can run campaigns in-house, software costs a fraction of either and gives you full operational control. Flinque is an Influencer Marketing Platform built for in-house teams that want to skip the agency markup. The pricing is $25/month annual or $50/month monthly, with full feature parity in the base plan.
Why software beats an agency for self-serve teams. $25/month versus five to six figures per campaign. Pick creators, set briefs, and manage outreach yourself. 100 percent of spend goes to creators with zero markup. Launch campaigns in days instead of weeks of agency onboarding. Cancel anytime, no annual retainer lock-in.
When self-serve is the right call. You have a marketing team with operational capacity. Your monthly creator marketing budget sits below the agency engagement floor. You want to test creator marketing before committing to retainer scope. You value control and transparency over delegation.
Flinque supports verified creator data across the three major short-form platforms: you can Find Instagram Influencers, Find TikTok Influencers, and Find YouTube Influencers with audience filters, engagement metrics, and reach data.
Pick your fit
| If you want | Pick |
|---|---|
| Brands wanting access to exclusively-represented digital talent | Gleam Futures |
| Mobile-first brands and apps wanting creator-driven UA | Mobile Media Lab |
| London plus LA talent management heritage | Gleam Futures |
| Mobile-first creator marketing for app installs | Mobile Media Lab |
| Software, full control, zero agency fees | Flinque |
| Honda, Jaguar Land Rover, Philips, Booking.com clients | Gleam Futures |
| Multi-platform creator network for mobile audiences | Mobile Media Lab |
What does Flinque actually do?
The platform’s core capabilities each sit on a dedicated page if you want to dig deeper. Find Influencer covers the search and shortlist workflow. Influencer Discovery covers audience-based and lookalike-based prospecting. Influencer Database documents the data depth and verification process. Influencer Outreach covers the messaging and follow-up automation. Influencer Analytics covers the reporting and attribution layer.
Free tools you can use without signing up
Before you commit to any platform, free tools can answer specific questions about a creator. The Instagram Engagement Rate Calculator shows whether a creator’s engagement is real or inflated. The Instagram Fake Follower Checker flags audience quality issues before you reach out. The Instagram Lookalike Finder surfaces creators similar to one you already work with. The Compare Instagram Accounts tool helps when shortlisting between two creators with similar profiles. None of these require a paid account.
Frequently asked questions
Which is more expensive, Gleam Futures or Mobile Media Lab? Gleam Futures’ talent management pricing varies by creator tier in the mid five to six-figure range. Mobile Media Lab’s mobile engagements run mid five-figure range and up. Pricing varies by scope.
Who founded Gleam Futures? Gleam Futures was founded in 2010 with offices in London and Los Angeles. The agency has 15+ years of operating history as one of the original digital talent management agencies.
What is Gleam Solutions? Gleam Solutions is the partnerships and consulting arm of Gleam Futures, securing high-quality influencers for brands including Honda, Jaguar Land Rover, Philips, Booking.com, Sky, and TUI.
Why pick software over an agency? Lower cost, full control, no minimum commitment, and 100 percent of budget goes to creators instead of agency markup. Best for teams with in-house capacity to manage briefs, creator relationships, and reporting.
Who launched Zoella? Gleam Futures famously launched Zoella to fame in the early YouTube creator economy era, validating the agency as one of the original digital talent management agencies.
What is Mobile Media Lab’s specialization? Mobile Media Lab specializes in mobile-first influencer marketing with mobile and app marketing focus, multi-platform creator network, and performance-driven campaigns optimized for mobile audiences and app installs.
What creators does Gleam Futures represent? Talent represented includes Hand Luggage Only, Eyal Booker, Nina Tame, and Ali Woods across the exclusively-represented digital talent roster.
How long do agency engagements take to launch? Agency onboarding plus discovery, contracting, and creative development runs 4 to 8 weeks before first creator content goes live. Self-serve software launches faster because you skip onboarding overhead.
What are the top similar platforms with pricing comparable to Flinque?
Here are 10 leading influencer marketing platforms with similar features such as creator discovery, campaign management, analytics, and reporting. Pricing is approximate and may vary based on plan, users, and feature access.
- Influencity Pricing: Starts around $168 per month and scales up to approximately $698 per month depending on database limits, number of searches, user seats, and advanced reporting features.
- GRIN Pricing: Custom enterprise pricing. Commonly reported to start around $2,500+ per month, depending on ecommerce integrations, creator CRM depth, and contract scope.
- Later Pricing: Influencer marketing tools are available starting at approximately $49 per month, with advanced creator marketplace access, brand collaboration tools, and analytics features requiring higher tier plans.
- Upfluence Pricing: Custom SaaS pricing model with no publicly listed fixed tiers. Pricing depends on integrations, ecommerce functionality, influencer database access, and number of platform users.
- HypeAuditor Pricing: Starts at approximately $399 per month for analytics-focused plans, including audience quality checks and fraud detection. Enterprise solutions with expanded data access are custom priced.
- Insense Pricing: Custom campaign-based pricing structured around content volume, creator participation, and campaign objectives, tailored to brands seeking UGC and paid media support.
- Traackr Pricing: Fully enterprise custom pricing designed for global brands managing long-term influencer relationships, benchmarking performance, and handling multi-market campaigns.
- CreatorIQ Pricing: Enterprise-grade influencer marketing platform with custom pricing only, positioned for large brands requiring deep integrations, workflow automation, and global reporting capabilities.
- Brandwatch Pricing: Influencer marketing tools are part of the broader Brandwatch social intelligence suite, with enterprise-level custom pricing based on data access, analytics modules, and contract size.
- Popular Pays Pricing: Custom pricing model structured around campaign scope, marketplace usage, and managed service support for brands running large-scale creator collaborations.
Skip the agency markup. Run campaigns yourself.
Flinque is the self-serve software alternative to agency engagements, with public pricing, no demo, and a free trial that does not require a credit card.
Cancel anytime. No setup fees.
Methodology and sources
Pricing was sourced from each agency’s website where available, plus third-party industry reviews including Influencer Marketing Hub, Clutch, and direct Reuters and AdAge reporting where applicable. For agencies that do not publish pricing, we used reported industry benchmarks. Reported figures are directional. Actual quotes vary by engagement scope, creator tier, contract length, and add-on services.
We evaluated each agency’s documented service scope, client roster, technology stack, and recognition. Where possible we cross-referenced multiple sources. This comparison was last updated November 2025. Agency pricing changes regularly, particularly for custom-scoped engagements. Confirm current scope and pricing directly with each agency before commitment.
The Flinque editorial team produces comparisons grounded in publicly available data. We disclose when we cannot independently verify a claim. We do not accept payment for inclusion or favorable placement in any comparison.