Anti-Spam Policy

Flinque Anti-Spam Policy

The short version, so you know the rules for outreach

Flinque is built to make influencer outreach easier, not to help people spam creators. Outreach conducted with Flinque data must be honest, relevant, proportionate, and compliant with anti-spam laws in every jurisdiction you reach. Do not send unsolicited mass emails, ignore unsubscribe requests, or use our platform to run outreach campaigns that violate CAN-SPAM, CASL, GDPR, or similar laws.

This page covers the specific rules for email, DM, and SMS outreach, platform-specific messaging rules, AI-generated outreach, and what happens when users violate this policy.

To report a spam violation, use the Report an Issue page or our contact page.

1. Purpose and Scope
2. Core Anti-Spam Principles
3. Applicable Legal Frameworks
4. Email Outreach Requirements
5. Direct Message and Platform Messaging
6. SMS and Text Messaging
7. Prohibited Outreach Practices
8. Unsubscribe and Opt-Out
9. Follow-Up Limits
10. AI-Generated and Automated Outreach
11. Flinque’s Own Marketing
12. Record Keeping for Consent
13. Reporting Spam and Abuse
14. Enforcement
15. Contact for Anti-Spam Matters

1. Purpose and Scope

This Anti-Spam Policy defines the rules for outreach conducted through or with data obtained from the Flinque influencer marketing platform. It applies to:

• Email outreach to creators found through Flinque
• Direct messages on social platforms using Flinque data
• SMS or messaging app outreach
• Bulk communications via integrated outreach tools
• Flinque’s own marketing communications to customers and prospects

This policy works alongside our Acceptable Use Policy, Terms and Conditions, and User Agreement.

2. Core Anti-Spam Principles

Our anti-spam approach is built on five principles:

• Honesty: accurate sender identity, accurate subject lines, truthful content
• Consent or legitimate interest: a clear legal basis for every contact
• Relevance: messages should be meaningfully relevant to the recipient, not generic blasts
• Respect for boundaries: honor unsubscribes, opt-outs, and silence as signals to stop
• Legal compliance: follow applicable laws in your jurisdiction and the recipient’s jurisdiction

These principles underpin every specific rule in this policy.

3. Applicable Legal Frameworks

Anti-spam laws vary by jurisdiction, and they apply based on where the recipient is located (not where the sender is). Key frameworks that may apply:

Users are responsible for understanding and complying with the laws that apply to their outreach. Flinque is not a law firm and this policy does not constitute legal advice.

For enforcement purposes, we apply the strictest reasonable standard available when outreach crosses jurisdictions.

4. Email Outreach Requirements

Email outreach conducted using Flinque data must meet the following minimum requirements.

4.1 Sender identification

• From-name and from-email must accurately identify the sender
• No misleading header information or spoofed addresses
• Reply-to must reach a monitored inbox
• Your business identity should be clear to the recipient within the first sentence

4.2 Subject lines

• Must accurately reflect the content of the message
• No deceptive patterns like fake “Re:” or “Fwd:” when not actual replies
• No false urgency, fake account warnings, or clickbait subject lines

4.3 Physical address (CAN-SPAM)

Commercial emails to US recipients must include a valid physical postal address of the sender. A PO box is acceptable if registered with the postal service.

4.4 Unsubscribe link

• Every commercial email must include a clear, functional unsubscribe mechanism
• Unsubscribe must not require login, payment, or complex steps
• Unsubscribe requests must be honored within 10 business days (CAN-SPAM) or immediately (CASL, GDPR)
• One-click unsubscribe is strongly recommended

4.5 Content standards

• Messages must be relevant to the recipient’s context (influencer work, audience, niche)
• No deceptive content, false claims, or misrepresentation
• No malware, phishing links, or fraud-related content
• Adult content, financial products, or regulated goods must follow applicable additional rules

4.6 Legal basis

Each email should have a defensible legal basis: consent, legitimate business interests with a clear partnership rationale, or an existing business relationship. Bulk cold email without any basis is not permitted.

5. Direct Message and Platform Messaging

Direct messages on Instagram, TikTok, YouTube, X, and other social platforms are governed both by anti-spam laws and by each platform’s own rules.

5.1 Platform rule compliance

Outreach through social DMs must comply with the platform’s terms, community guidelines, and messaging limits. Specifically:

• Do not exceed platform-imposed message frequency limits
• Do not use automation tools or browser extensions that violate platform terms
• Do not use third-party DM tools that access accounts improperly
• Respect creators who have set their accounts to not receive messages

5.2 Personalization expectations

DMs should be specifically relevant to the creator: referencing their recent content, audience, niche, or style. Copy-pasted generic messages across many creators are considered spam even when sent manually.

5.3 Identifier honesty

Sender accounts must be real, operated by real people, and accurately identify the business sending the message. Impersonation, fake accounts, or bot-operated accounts violate both this policy and platform rules.

6. SMS and Text Messaging

SMS and text message outreach is subject to stricter consent rules than email in most jurisdictions.

• Express consent required: do not send SMS without clear prior consent from the recipient
• Opt-out keywords: support STOP, UNSUBSCRIBE, CANCEL, END, or equivalent as opt-out triggers
• Sender identification: identify yourself in the first message
• Carrier rules: comply with mobile carrier policies against unsolicited bulk SMS
• TCPA (US): note that the US Telephone Consumer Protection Act creates significant liability for unauthorized SMS
• Frequency limits: do not send SMS more often than the recipient has agreed to receive

Flinque does not natively send SMS; SMS-based outreach using Flinque data is entirely the user’s responsibility.

7. Prohibited Outreach Practices

The following outreach practices are strictly prohibited when using Flinque:

• Sending identical or near-identical messages to thousands of creators at once
• Using spoofed or fake sender identities
• Sending messages with subject lines or content designed to deceive
• Using purchased or scraped email lists as a supplement to Flinque data
• Sending pornographic, adult-content, or explicit material in outreach
• Offering get-rich-quick schemes, pyramid schemes, or fraudulent opportunities
• Selling or promoting illegal products or services
• Phishing attempts or attempts to steal credentials
• Ignoring unsubscribe or opt-out requests
• Continuing outreach to a creator who has specifically asked you to stop
• Sending messages on behalf of clients without disclosure
• Impersonating another brand, creator, or public figure

Violations result in enforcement action under Section 14.

8. Unsubscribe and Opt-Out

Respecting opt-out signals is one of the clearest indicators of responsible outreach.

8.1 Recognizable opt-out signals

Any of the following should be treated as a clear opt-out:

• Clicking an unsubscribe link
• Replying “stop”, “unsubscribe”, “remove me”, or similar
• Saying “please stop contacting me” or equivalent
• Blocking you on a social platform
• Non-response after 2 or 3 follow-ups (treat as implicit rejection)

8.2 Timing

• CAN-SPAM (US): honor within 10 business days
• CASL (Canada): honor within 10 business days, with no consent implied from silence
• GDPR (EU/UK): honor immediately, with no further processing for marketing purposes
• Best practice: remove from all outreach lists within 24 hours

8.3 Suppression lists

Maintain a suppression list of everyone who has opted out. Do not re-add them to active outreach lists without fresh, explicit consent. Suppression lists can be retained per our Data Retention Policy so that previous opt-outs are honored even if other data is deleted.

9. Follow-Up Limits

Even with a legitimate first message, follow-up behavior matters. Industry norms and our policy expectations:

• Maximum 2 to 3 follow-ups per creator for an inactive conversation
• Reasonable spacing between follow-ups: at least 3 to 7 days
• No follow-up after explicit decline: if a creator says no or indicates disinterest, stop
• No follow-up after silence beyond 3 attempts: treat extended silence as implicit rejection
• Re-engagement rules: do not re-engage the same creator within 6 months of a failed outreach attempt unless there is a meaningful change (new campaign, direct introduction, creator-initiated contact)

These limits apply per outreach thread, per creator, per campaign.

10. AI-Generated and Automated Outreach

AI has changed outreach dramatically. It makes personalization possible at scale, but it also makes spam easier to generate. Our rules:

10.1 Allowed AI use

• Using AI to help draft personalized messages based on creator-specific data
• Using AI to translate outreach messages
• Using AI to suggest subject lines or message tones
• Using Flinque’s own AI-assisted outreach features within their intended scope

10.2 Prohibited AI use

• Generating thousands of “personalized” messages that are in fact interchangeable
• Using AI to impersonate real people or fabricate human sender identities
• Using AI to generate messages that falsely claim prior relationships with recipients
• Autonomous AI agents sending outreach without human oversight
• Using AI to evade unsubscribe signals or rephrase rejected messages

10.3 Human accountability

A human must be accountable for outreach sent through Flinque, including AI-assisted outreach. “The AI generated it” is not a defense to violations of this policy.

11. Flinque’s Own Marketing

We hold ourselves to the same standards. Flinque’s own marketing communications:

• Are sent to customers, subscribers, and opted-in prospects only
• Include clear sender identification and a valid postal address
• Contain functional, one-click unsubscribe
• Are limited in frequency based on subscriber preferences
• Use AI to personalize, never to deceive
• Respect opt-outs within 24 hours across all channels

Customers who have opted out of marketing still receive transactional communications necessary for the service (billing, security alerts, critical service notices).

If you received marketing from us you did not opt into, or if you want to change your marketing preferences, use the unsubscribe link in any email or our contact page.

12. Record Keeping for Consent

Under GDPR, CASL, and similar frameworks, senders must be able to demonstrate that they have a lawful basis for their outreach. We expect customers to maintain:

• Records of how consent was obtained (form, checkbox, event signup, etc.)
• Date and context of consent
• The specific version of the privacy notice the recipient saw
• Records of opt-outs and unsubscribes
• Where relying on legitimate interests, documented Legitimate Interests Assessments

Flinque does not maintain these records on customers’ behalf. Customers using Flinque for outreach are the data controllers for their own campaigns.

13. Reporting Spam and Abuse

If you received unwanted outreach that appears to be using Flinque data, or if you are a creator being spammed by a Flinque user, please report it.

13.1 How to report

• Report an Issue: use our Report an Issue page with category “Spam Report”
• Contact form: use our contact page with category “Anti-Spam Violation”

13.2 What to include

• Full content of the offending message, including all headers
• Sender’s email address, name, or company if identifiable
• Date and time you received the message
• Whether you can tell Flinque was the source (mentioned in the message, or the sender is a known Flinque customer)
• Your contact information for follow-up

13.3 What we do with reports

Spam reports are reviewed by our Trust and Safety team. Confirmed violations result in enforcement action against the sender. Reporter identity is treated confidentially. Pattern reports across multiple senders may trigger broader investigations.

14. Enforcement

Violations of this Anti-Spam Policy are enforced through our general Acceptable Use Policy enforcement framework. Possible actions include:

• Warning for minor first-time violations
• Restriction of outreach or export features
• Rate limit reductions
• Account suspension pending investigation
• Account termination for repeat or severe violations
• Permanent ban for flagrant or large-scale spam
• Legal action where spam causes significant harm
• Cooperation with anti-spam authorities where appropriate

Severe violations, including bulk spam campaigns, malicious phishing through Flinque, and systematic platform rule violations, may result in immediate termination without warning.

Users who believe enforcement action was incorrect can appeal through the process described in our Acceptable Use Policy.

15. Contact for Anti-Spam Matters

For questions about this Anti-Spam Policy, to report violations, or to submit an appeal, contact us.