Introduction
Zorka.Agency and HelloSociety are both influencer marketing agencies, though one important thing sets this pairing apart. HelloSociety no longer operates as an independent agency. Zorka.Agency is a performance agency reportedly in Limassol, Cyprus, focused on gaming and apps. HelloSociety was a Santa Monica influencer network that was acquired by The New York Times in 2016 and is reported to have stopped operating independently around 2019 to 2020.
This page sets out what each agency did and does, using only publicly stated details. Neither published a creator database size or a public rate card. Because HelloSociety is no longer an active standalone agency, a brand looking today is really weighing Zorka.Agency against an alternative rather than choosing between two live options. Every detail below is reported and worth confirming directly. At the end we cover where Flinque fits as the self-serve software alternative.
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Zorka.Agency vs HelloSociety at a glance
Two agencies side by side, with the self-serve alternative in the third column.
| Feature | Zorka.Agency | HelloSociety | Flinque |
|---|---|---|---|
| Model | Managed agency, done for you | Former managed agency | Self-serve software, no demo |
| Type | Performance, gaming and apps | Influencer-only network (former) | Self-serve discovery and vetting |
| HQ | Reported Limassol, Cyprus | Santa Monica, California | Reported 25+ countries covered |
| Focus | Influencer and performance for games | Social influencer network (IG, Pinterest, YouTube) | Creator discovery and vetting |
| Notable clients | Plarium, Scopely | Not publicly disclosed | Used by teams of all sizes |
| Database and pricing | Not publicly disclosed | Not publicly disclosed | Reported 10M+ creators, flat Free to $150/mo |
| Best for | Brands in gaming and apps | No longer an active option | Teams wanting verified creators and a visible price |
Client names are as publicly stated by each agency and figures are reported, so confirm directly. HelloSociety is no longer an independent agency.
What Zorka.Agency is
Zorka.Agency positions itself as a performance agency that combines influencer marketing with performance marketing, with gaming and mobile apps as its home turf. Work runs as a managed engagement, so the brand brings targets and the agency handles creator sourcing and campaign delivery against them. The narrow vertical focus is deliberate and is the heart of how it sells itself.
The public record is thin on specifics. There is no published creator database size, no feature list and no rate card. Zorka.Agency's HQ is reported as Limassol in Cyprus. That detail traces to directory listings rather than its own website, so it is worth checking. Reported clients on its own site include Plarium and Scopely, two games studios that match the gaming focus. What you buy is a managed service rather than a platform you can log into.
A gaming and apps performance agency, reportedly in Cyprus, that sells managed campaigns not software.
What HelloSociety is
HelloSociety was an influencer-only agency based in Santa Monica that ran a social influencer network across Instagram, Pinterest and YouTube. It offered managed creator campaigns rather than a self-serve tool. The bigger point for anyone researching it now is ownership. HelloSociety was acquired by The New York Times in 2016.
After that acquisition the public trail goes quiet. HelloSociety is reported to have stopped operating as an independent agency around 2019 to 2020. It never published a creator database size or a rate card. There is little current public detail to weigh. For a brand shopping today it is best treated as a historical name rather than a live agency you can hire, so any comparison is really against active alternatives.
A former Santa Monica influencer network acquired by The New York Times in 2016, no longer operating independently.
Head to head
This is not a straight fight between two live agencies. Zorka.Agency is an active performance shop for gaming and apps, reportedly run from Cyprus. HelloSociety was a Santa Monica influencer network that The New York Times acquired in 2016 and that is reported to have wound down as a standalone around 2019 to 2020. So if you are choosing today, Zorka.Agency is the only one you can actually engage. The real question is whether a gaming-leaning managed agency fits or whether a self-serve tool suits you better. Both were sold as managed services, so neither is software you run yourself.
Where each one leaves a gap
The trade-offs are clear.
- Zorka.Agency shares very little publicly, so there is no database size, feature list or pricing to weigh in advance. Even its HQ is drawn from directories rather than its own site.
- The gaming and apps performance focus is narrow by design, so a brand outside those verticals may find it a looser fit than a generalist. The specialism is the strength and the boundary.
- As a managed service it means fees and scoping rather than a login, so a team that wants to run discovery in house gets a service rather than a tool.
- HelloSociety is no longer an independent agency, so a brand cannot realistically hire it today. Any evaluation is historical rather than a live option.
- Even when active it published no database size or rate card, so there is nothing concrete to compare it on now. The record is thin.
- Because it folded into The New York Times and then wound down as a standalone, its people and capabilities are not available as they once were. Treat it as context rather than a choice.
Where Flinque fits
Flinque is the self-serve software option behind this whole comparison. Instead of hiring an agency, you find and vet creators yourself in a platform with a reported 10 million-plus verified creators across Instagram, TikTok, YouTube and X, covering a reported 25-plus countries. Each profile shows a reported 200 data points and a fake-follower check. Twelve filters let you cut the list by creator and audience data.
If you want a partner to own delivery, Zorka.Agency is the live managed option here, strongest when your world is gaming and apps, while HelloSociety is really a historical name after its New York Times acquisition. But if you would rather find verified creators yourself on four platforms with a price you can see and no demo or annual lock-in, that is what Flinque offers at a flat Free of $0, Starter at $49 a month or Enterprise at $150 a month.