Introduction
Heepsy and Modash are a fairer fight than most comparisons on this list, because they are really the same kind of tool. Both are discovery and analytics platforms. Both cover Instagram, TikTok and YouTube. Both let you search creators, study their audiences and judge authenticity. The difference is weight and price. Heepsy is the affordable, lighter option you can start for very little. Modash is the larger, more end-to-end system you pay more for. Choosing between them is mostly about how big your program is.
This comparison lays out what each does, what they cost and where each falls short. Pricing and features move, so treat the numbers here as reported ranges as of early 2026 to confirm on each site. At the end is where Flinque fits, since the choice between a cheap small tool and an expensive big one skips a third option that a lot of teams really want.
The Creator Outreach Toolkit
12 email templates that get replies, a 50-point creator vetting checklist, rate negotiation scripts and a campaign tracker. Built from 4 years of running creator campaigns.
No spam. Unsubscribe in one click. We email when we have something useful for you, never more than weekly.
Heepsy vs Modash at a glance
The short version.
| Dimension | Heepsy | Modash |
|---|---|---|
| Model | Budget discovery and analytics | End-to-end discovery and campaigns |
| Creator pool | Reported 11M+ profiles | Reported 250 to 350M profiles |
| Platforms | Instagram, TikTok, YouTube | Instagram, TikTok, YouTube |
| Entry pricing | Reported $49 to $69 a month, free plan | Reported from $199 a month, free trial |
| Workflow depth | Search, analytics, basic campaign tools | Search, outreach, tracking, payments |
| Best for | Smaller teams and budgets | Continuous, larger programs |
Figures are reported in early 2026 and change. Same category, different scale and price.
What Heepsy is
Heepsy is a discovery and analytics platform pitched at brands and agencies that want capable creator search without a heavy price tag. It reports a database of more than 11 million creators across Instagram, TikTok and YouTube, with filters for location, category, follower count, engagement and audience demographics. Its analytics include an audience quality score and fake-follower analysis, so you can judge whether a following is real before you reach out.
Alongside search it offers campaign tracking, an influencer CRM, team accounts, CSV and XLS export and a marketplace where creators can apply to campaigns. The pull is price and simplicity. Reports put paid plans around $49 to $69 a month with tiers based on profile views, plus a limited free plan to try it. It is a sensible starting point for a smaller program, with the trade-off of a smaller database and a lighter workflow than the heavyweight tools.
An affordable discovery and analytics tool with a free plan, good for smaller teams on three platforms.
What Modash is
Modash is a bigger, more complete platform founded in 2018 in Estonia, used by brands like Google, Airbnb and Victoria's Secret. Its headline is the database, reported at 250 to 350 million creator profiles across Instagram, TikTok and YouTube. You search with AI, analyse audiences, pull verified emails for outreach, track content and report on results, then pay creators through the platform after it folded in a relationship manager via its Promoty acquisition.
It is self-serve with a 14-day trial and flat pricing, reported from about $199 a month on the entry annual plan up to $499 and an enterprise tier above. It tilts toward ecommerce, with Shopify integration and gifting, promo and affiliate tracking. You pay more than for Heepsy. In return you get far more reach and a workflow that runs from discovery all the way to paying creators. It is built for a program, not a one-off search.
A large, end-to-end discovery and campaign platform on flat pricing, strong for ecommerce programs at scale.
Head to head
Database size
Modash wins easily. Hundreds of millions of profiles against Heepsy's reported eleven million is a different order of reach. For finding niche or international creators, the larger index gives you more to work with.
Workflow
Modash again. It runs from discovery through outreach, content tracking and payments, so a whole program can live in one place. Heepsy covers search, analytics and lighter campaign tools, which is enough for a small operation but less of an end-to-end system.
Price
Heepsy's turn. A free plan and entry pricing in the $49 to $69 range make it far easier to start than Modash's reported $199-plus. For a small team or a first test, that gap is decisive.
Vetting
Close. Heepsy's audience quality score and fake-follower analysis are a clear strength, while Modash offers audience analysis as part of its data. If authenticity scoring drives your decisions, test both on the same creators and trust the read you find clearer.
Where each one leaves a gap
The honest limits of each.
- Heepsy's smaller database and lighter workflow can outgrow a scaling program.
- Modash's pricing is a real step up that a small team or a tester may not want yet.
- Both cover three platforms, Instagram, TikTok and YouTube, so neither helps if you also work on X.
- Neither hands you the full sweet spot of big reach, strong vetting and a low flat price at once.
The choice is framed as cheap-and-small versus big-and-pricey. A lot of teams want neither corner.
Where Flinque fits
Flinque aims straight at that missing middle. It is a discovery and vetting platform with more than 10 million verified creators across Instagram, TikTok, YouTube and X. That is four platforms against three on both tools here, so it helps if X is in your mix. Every profile carries over 200 data points and a fake-follower check, so vetting is part of discovery rather than a feature you trade up for.
Pricing avoids both corners of the Heepsy-versus-Modash choice. It is flat and published: a Free Plan at $0 with no card, Starter at $49 a month and Enterprise at $150 a month, so you get verified depth without the jump to a few hundred dollars a month. You search with 12 filters across creator and audience data, build shortlists and compare candidates side by side.
If you want the cheapest possible start and a smaller program, Heepsy makes sense. If you want the largest index and a full end-to-end system, Modash earns its higher price. But if you want verified creators, real vetting and four-platform coverage at a flat, visible cost, that is the gap Flinque is built for. Try it free and compare it against both before you decide.