New Flinque AI now scores creator authenticity in real time across 12 platforms. See how

Creator outreach toolkit

Copy-paste outreach templates and a short playbook to book more creators and lift reply rates. Built from what works for brands running creator campaigns at scale.

Before you send anything

Personalise the first line, lead with what is in it for the creator and keep the first message short. Pitch the collaboration, not your company history. Reference one specific post so they know you actually looked.

The templates

1. Cold outreach (first contact)
Hi {first_name},

Loved your recent {post_topic} post, the {specific_detail} stood out. We are {brand} and we work with creators in {niche}.

We would love to send you {product} and explore a paid collaboration. Would you be open to a quick chat this week?

{your_name}
2. Follow-up (no reply after 3 to 4 days)
Hi {first_name},

Quick nudge on my note about a {brand} collaboration. Happy to share rates, timelines and creative freedom up front so it is an easy yes or no.

Still keen to work with you.

{your_name}
3. Rate and scope negotiation
Hi {first_name},

Thanks for the rate. Our budget for this round is {budget}. To make it work we could {option_a} or {option_b}. Which fits you better?

We want this to be fair and repeatable, not one and done.

{your_name}
4. Brief confirmation
Hi {first_name},

Excited to lock this in. Deliverables: {deliverables}. Timeline: {dates}. Usage: {usage}. Payment: {terms}.

Reply to confirm and I will send the agreement.

{your_name}

Vet before you pitch

Run every shortlist through audience checks first. Up to 80% of some audiences are fake, so a creator with a smaller real audience often beats a bigger inflated one. Flinque screens follower authenticity, engagement quality and audience location across Instagram, YouTube, TikTok and X.