Introduction
The Shelf and Zorka.Agency are both managed, performance-minded influencer agencies, so a comparison here is about focus and fit rather than software you log into. The Shelf is a full-funnel influencer shop based in Atlanta. Zorka.Agency is a performance agency that concentrates on gaming and apps, reportedly out of Limassol. Both run campaigns for you rather than hand you a tool.
This page lays out what each agency does, where it is based and who it has worked with, using only publicly stated details. Neither publishes a creator database size or a public rate card, since both sell done-for-you services rather than self-serve access. Zorka.Agency's HQ comes from directory sources rather than its own site, so treat that detail as reported. At the end we cover where Flinque fits as the self-serve software alternative.
The Creator Outreach Toolkit
12 email templates that get replies, a 50-point creator vetting checklist, rate negotiation scripts and a campaign tracker. Built from 4 years of running creator campaigns.
No spam. Unsubscribe in one click. We email when we have something useful for you, never more than weekly.
The Shelf vs Zorka.Agency at a glance
Two managed agencies side by side, with the self-serve alternative in the third column.
| Feature | The Shelf | Zorka.Agency | Flinque |
|---|---|---|---|
| Model | Managed agency, done for you | Managed agency, done for you | Self-serve software, no demo |
| Type | Full-funnel influencer | Performance, gaming and apps | Self-serve discovery and vetting |
| HQ | Atlanta, Georgia | Limassol, Cyprus (directory-sourced) | Reported 25+ countries covered |
| Focus | Full-funnel influencer campaigns | Gaming and app performance campaigns | Creator discovery and vetting |
| Notable clients | Nordstrom, Savers Value Village, ROAR Organic | Plarium, Scopely | Used by teams of all sizes |
| Database and pricing | Not publicly disclosed | Not publicly disclosed | Reported 10M+ creators, flat Free to $150/mo |
| Best for | Brands wanting full-funnel delivery | Gaming and app advertisers | Teams wanting verified creators and a visible price |
Client names are as publicly stated and figures are reported, so confirm directly. Zorka.Agency's HQ is directory-sourced, so treat it as reported.
What The Shelf is
The Shelf is a full-funnel influencer marketing agency based in Atlanta, Georgia. It positions itself around running influencer programs end to end rather than selling access to a platform, with a performance lean across the funnel. Reported clients on its own site include Nordstrom, Savers Value Village, ROAR Organic and Peelz Citrus, which points at consumer and retail brands.
As with most agencies the public detail stops there. The Shelf does not publish a creator database size or a rate card, so you engage it as a service and agree scope directly. That suits a brand that wants a partner to plan and deliver a full-funnel program with an eye on results. It is less suited to a team that wants to search and vet creators itself with pricing it can see.
A full-funnel influencer agency in Atlanta that runs performance-minded programs end to end.
What Zorka.Agency is
Zorka.Agency is a performance agency that pairs influencer marketing with performance marketing, with a clear focus on gaming and apps. It is a managed service, so a brand hands over goals and the team sources creators and runs campaigns against performance targets. That vertical focus is the pitch. It knows the gaming and app space rather than spreading across every category.
Public detail is limited. Zorka.Agency does not publish a creator database size, a feature list or a rate card. Its HQ is reported as Limassol, Cyprus, though that comes from directory sources rather than its own site. Reported clients include Plarium and Scopely, both named on its own site, which fits the gaming lean. If your campaign lives in games or apps this is a plausible partner. Just know you are buying a managed relationship rather than a tool you can inspect.
A performance agency for gaming and apps, reportedly in Limassol, with little public platform data.
Head to head
The choice between them is about category, not tooling. The Shelf runs full-funnel influencer programs for consumer and retail brands from Atlanta. Zorka.Agency runs performance campaigns aimed at gaming and app advertisers, reportedly from Limassol. If you sell to broad consumers and want a US full-funnel partner, The Shelf fits better. If your product is a game or an app and performance is the whole point, Zorka.Agency has the sharper specialism. Both are done-for-you services, so neither gives you software to run campaigns yourself.
Where each one leaves a gap
The trade-offs are clear.
- The Shelf keeps the usual agency details private, so there is no public database size, feature list or pricing to weigh before a conversation. You are buying a service on trust rather than a spec.
- As a managed service it means agency fees and a scoping process rather than a login. That works well when you want delivery handled yet it is limiting if you want to run the work yourself.
- The Shelf is a single agency in one place, so its capacity and focus sit with its team. If you need self-serve reach across many creators on demand that is a different model.
- Zorka.Agency publishes almost no platform detail, so you cannot judge database size, channels or reporting before a sales conversation. You are buying a relationship on trust rather than a spec you can inspect.
- Its focus on gaming and apps is a strength in those verticals but a limit elsewhere. Its HQ and some client details are directory-sourced, so confirm the specifics before you engage.
- As a managed performance shop it runs the work for you rather than giving your team a tool to search and vet creators directly. There is no self-serve product to log into and operate yourself.
Where Flinque fits
Flinque is the self-serve software alternative to both. Instead of hiring a team to run campaigns, you search and vet creators yourself in a platform with a reported 10 million-plus verified creators across Instagram, TikTok, YouTube and X, spanning a reported 25-plus countries. Every profile carries a reported 200 data points and a fake-follower check, with 12 filters across creator and audience data.
If you want a partner to own delivery, The Shelf is the full-funnel consumer choice and Zorka.Agency the gaming and app specialist, though both keep pricing and any database behind a conversation. But if you would rather find verified creators yourself on four platforms with a price you can see and no demo or annual lock-in, that is what Flinque offers at a flat Free of $0, Starter at $49 a month or Enterprise at $150 a month.