Introduction
The Shelf and House of Marketers are both managed influencer marketing agencies, so a comparison is really about focus and fit rather than software you log into. The Shelf is a full-funnel influencer shop based in Atlanta. House of Marketers is a TikTok-led agency in London founded by early TikTok staff. Both run campaigns for you rather than hand you a tool.
This page lays out what each agency does, where it is based and who it has worked with, using only publicly stated details. Neither publishes a creator database size or a public rate card, since both sell done-for-you services rather than self-serve access. Every detail below is reported and worth confirming directly. At the end we cover where Flinque fits as the self-serve software alternative.
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The Shelf vs House of Marketers at a glance
Two managed agencies side by side, with the self-serve alternative in the third column.
| Feature | The Shelf | House of Marketers | Flinque |
|---|---|---|---|
| Model | Managed agency, done for you | Managed agency, done for you | Self-serve software, no demo |
| Type | Full-funnel influencer | Full-service, TikTok-led | Self-serve discovery and vetting |
| HQ | Atlanta, Georgia | London, United Kingdom | Reported 25+ countries covered |
| Focus | Full-funnel influencer campaigns | TikTok influencer marketing | Creator discovery and vetting |
| Notable clients | Nordstrom, Savers Value Village, ROAR Organic | Rimmel London, HelloFresh | Used by teams of all sizes |
| Database and pricing | Not publicly disclosed | Not publicly disclosed | Reported 10M+ creators, flat Free to $150/mo |
| Best for | Brands wanting full-funnel delivery | Brands wanting TikTok-first campaigns | Teams wanting verified creators and a visible price |
Client names are as publicly stated by each agency and figures are reported, so confirm directly.
What The Shelf is
The Shelf is a full-funnel influencer marketing agency based in Atlanta, Georgia. It positions itself around running influencer programs end to end rather than selling access to a platform. Reported clients on its own site include Nordstrom, Savers Value Village, ROAR Organic and Peelz Citrus, which points at consumer and retail brands.
As with most agencies the public detail stops there. The Shelf does not publish a creator database size or a rate card, so you engage it as a service and agree scope directly. That suits a brand that wants a partner to plan and deliver a full-funnel program. It is less suited to a team that wants to search and vet creators itself.
A full-funnel influencer agency in Atlanta that runs programs end to end.
What House of Marketers is
House of Marketers is a full-service influencer agency in London that leans hard into TikTok. It was founded by early TikTok staff, which is the basis of its TikTok-first positioning. Reported clients include Rimmel London and HelloFresh, pointing at consumer brands that want short-form creator campaigns.
Like The Shelf it is a managed service, so it does not publish a database size or public pricing and works to a custom scope. The pitch is hands-on TikTok expertise rather than a tool you operate. That fits brands that want TikTok-led campaigns delivered for them. It is not built for teams that would rather run discovery in house.
A TikTok-led, full-service influencer agency in London founded by early TikTok staff.
Head to head
The choice between them is about focus, not tooling. The Shelf leans full-funnel and consumer-retail from a US base in Atlanta. House of Marketers leans TikTok-first from London with roots inside TikTok itself. If TikTok is the whole plan, House of Marketers has the sharper story. If you want broad full-funnel delivery for a retail brand, The Shelf fits better. Both are done-for-you services, so neither gives you software to run campaigns yourself.
Where each one leaves a gap
The trade-offs are clear.
- The Shelf keeps the usual agency details private, so there is no public database size, feature list or pricing to weigh before a conversation. You are buying a service on trust rather than a spec.
- As a managed service The Shelf means agency fees and a scoping process rather than a login. That works well when you want delivery handled. It is limiting if you want to run the work yourself.
- The Shelf is a single agency in one place, so its capacity and focus sit with its team. If you need self-serve reach across many creators on demand that is a different model.
- House of Marketers is TikTok-led, so a brand that needs strong reach on Instagram, YouTube or X may find it narrower than its London profile suggests. The specialism is also the limit.
- Like any agency it does not publish database size or pricing, so you cannot compare it on numbers before engaging. The detail arrives only in a sales conversation.
- House of Marketers runs campaigns for you, so it does not give an in-house team a tool to search and vet creators directly. Teams that want that control need software instead.
Where Flinque fits
Flinque is the self-serve software alternative to both. Instead of hiring a team to run campaigns, you search and vet creators yourself in a platform with a reported 10 million-plus verified creators across Instagram, TikTok, YouTube and X, spanning a reported 25-plus countries. Every profile carries a reported 200 data points and a fake-follower check, with 12 filters across creator and audience data.
If you want a partner to own delivery, The Shelf and House of Marketers are both credible managed choices depending on whether you lead with full-funnel or TikTok. But if you would rather find verified creators yourself on four platforms with a price you can see and no demo or annual lock-in, that is what Flinque offers at a flat Free of $0, Starter at $49 a month or Enterprise at $150 a month.