Introduction
SmartSites and inCast are both managed agencies though they approach influencer marketing very differently. SmartSites is a broad digital-marketing shop in New Jersey where influencer outreach is one minor add-on beside SEO, PPC and web design. inCast is a full-service influencer agency rooted in São Paulo that runs creator campaigns across Latin America and the US. So this is a generalist with a side service against a dedicated influencer operator.
This page lays out what each agency does, where it is based and who it has worked with, using only publicly stated details. Neither publishes a creator database size or a rate card, since both sell done-for-you services. Every figure below is reported and worth confirming directly. It is worth flagging up front that influencer marketing is not the core of SmartSites. At the end we cover where Flinque fits as the self-serve software alternative.
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SmartSites vs inCast at a glance
A generalist and a full-service influencer agency side by side, with the self-serve alternative in the third column.
| Feature | SmartSites | inCast | Flinque |
|---|---|---|---|
| Model | Managed agency, done for you | Managed agency, done for you | Self-serve software, no demo |
| Type | Full-service digital, influencer is an add-on | Full-service influencer agency | Self-serve discovery and vetting |
| HQ | Paramus, New Jersey | São Paulo, Brazil | Reported 25+ countries covered |
| Focus | SEO, PPC and web design with influencer outreach | Influencer marketing across LatAm and US | Creator discovery and vetting |
| Notable clients | Minimal public data | Heineken, BMW, Amazon, Samsung | Used by teams of all sizes |
| Database and pricing | Not publicly disclosed | Not publicly disclosed | Reported 10M+ creators, flat Free to $150/mo |
| Best for | Brands wanting broad digital with influencer as extra | Brands wanting LatAm and US creator reach | Teams wanting verified creators and a visible price |
Client names are as publicly stated and figures are reported, so confirm directly. Influencer is a minor add-on at SmartSites while inCast is listed in São Paulo though some directories say Los Angeles.
What SmartSites is
SmartSites is a broad digital-marketing agency based in Paramus, New Jersey, reported to have been founded in 2011 by Alex and Michael Melen. Its bread and butter is SEO, pay-per-click advertising and web design, with influencer outreach offered as one service among many. The key point for this comparison is that SmartSites is not primarily an influencer agency, so creator work sits beside a much larger web and search practice.
On the influencer side specifically SmartSites keeps minimal public data, with no published creator database size, dedicated client list or rate card. It works to a custom scope the way any full-service shop does. That suits a brand that wants its website, search and paid ads handled and would bolt on influencer outreach. It is a weaker fit when creator campaigns are the main event, since that is not where the agency puts its weight.
A broad New Jersey SEO, PPC and web-design shop where influencer outreach is a minor add-on.
What inCast is
inCast is a full-service influencer marketing agency rooted in São Paulo, Brazil, working across Latin America and the US. It plans and runs creator campaigns end to end rather than handing over a tool. Reported clients include Heineken, BMW, Amazon and Samsung, which points at large consumer brands wanting reach in the regions inCast knows best.
One caveat on location: inCast is generally listed in São Paulo, though some directories place it in Los Angeles, so treat its base as a signal rather than a fixed fact. Like most agencies it does not publish a creator database size or public pricing and works to a custom scope. That fits a brand wanting done-for-you creator delivery with LatAm and US reach. It is not built for teams that would rather run discovery themselves.
A full-service influencer agency in São Paulo working across LatAm and the US for brands like Heineken and BMW.
Head to head
The framing here is generalist versus dedicated influencer agency. SmartSites is a broad SEO, PPC and web-design shop where influencer outreach is a minor add-on, so it fits only when creator work is a small slice of a wider digital brief. inCast is a full-service influencer specialist with a named client list and clear LatAm and US reach. If influencer marketing is your main goal, inCast is the more focused choice by a distance. If you mostly need websites, search and ads with a little creator outreach, SmartSites covers more of that ground. Both are done-for-you, so neither hands you software to run campaigns yourself.
Where each one leaves a gap
The trade-offs are clear.
- SmartSites is not primarily an influencer agency, so creator work is one add-on beside SEO, PPC and web design. If influencer marketing is your core goal, that divided focus is a real limit rather than a footnote.
- SmartSites keeps minimal public data on the influencer side, with no database size, dedicated client list or pricing for that service. You cannot compare it on creator-specific numbers before a call.
- As a managed full-service shop, SmartSites means agency fees and scoping rather than a login. That works for broad digital delivery. It is limiting if you want a self-serve creator tool.
- inCast does not publish a creator database size or pricing, so you cannot weigh it on numbers before engaging. The specifics arrive only in a sales conversation.
- inCast is listed in São Paulo by most sources but in Los Angeles by others, so even its base is a little ambiguous from the outside. That underlines how much sits behind a call.
- inCast runs campaigns for you, so it does not give an in-house team a tool to search and vet creators directly. Teams that want that control need software instead.
Where Flinque fits
Flinque is the self-serve software alternative to both. Instead of hiring a team to run campaigns, you search and vet creators yourself in a platform with a reported 10 million-plus verified creators across Instagram, TikTok, YouTube and X, spanning a reported 25-plus countries. Every profile carries a reported 200 data points and a fake-follower check, with 12 filters across creator and audience data.
If you want a partner to own delivery, inCast is the focused influencer choice while SmartSites suits broad digital with creator outreach as an extra. But if you would rather find verified creators yourself on four platforms with a price you can see and no demo or annual lock-in, that is what Flinque offers at a flat Free of $0, Starter at $49 a month or Enterprise at $150 a month.