Introduction
SmartSites and Cure Media are both managed agencies though they sit at opposite ends of the influencer question. SmartSites is a broad digital-marketing shop in New Jersey where influencer outreach is one minor add-on among SEO, PPC and web design. Cure Media is an influencer-only agency in Stockholm built entirely around creator-led campaigns. So this is less a like-for-like race than a choice between a generalist and a specialist.
This page lays out what each agency does, where it is based and who it has worked with, using only publicly stated details. Neither publishes a creator database size or a rate card, since both sell done-for-you services. Every figure below is reported and worth confirming directly. It is worth stating up front that influencer marketing is not the core of SmartSites. At the end we cover where Flinque fits as the self-serve software alternative.
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SmartSites vs Cure Media at a glance
A generalist and a specialist side by side, with the self-serve alternative in the third column.
| Feature | SmartSites | Cure Media | Flinque |
|---|---|---|---|
| Model | Managed agency, done for you | Managed agency, done for you | Self-serve software, no demo |
| Type | Full-service digital, influencer is an add-on | Influencer-only | Self-serve discovery and vetting |
| HQ | Paramus, New Jersey | Stockholm, Sweden | Reported 25+ countries covered |
| Focus | SEO, PPC and web design with influencer outreach | Creator-led fashion, beauty and lifestyle | Creator discovery and vetting |
| Notable clients | Minimal public data | L'Oréal, Sephora, Colgate-Palmolive, Wolt | Used by teams of all sizes |
| Database and pricing | Not publicly disclosed | Not publicly disclosed | Reported 10M+ creators, flat Free to $150/mo |
| Best for | Brands wanting broad digital with influencer as extra | Brands wanting European creator-led campaigns | Teams wanting verified creators and a visible price |
Client names are as publicly stated and figures are reported, so confirm directly. Influencer marketing is a minor add-on at SmartSites, not its focus.
What SmartSites is
SmartSites is a broad digital-marketing agency based in Paramus, New Jersey, reported to have been founded in 2011 by Alex and Michael Melen. Its core is SEO, pay-per-click advertising and web design, with influencer outreach offered as one service among many. That matters for this comparison: SmartSites is not primarily an influencer agency, so creator work sits alongside a much larger web and search business.
SmartSites keeps minimal public data on the influencer side specifically, with no published creator database size, client list for that service or rate card. It works to a custom scope like any full-service shop. That suits a brand that wants its website, search and ads handled and would treat influencer outreach as a bolt-on. It is a weaker fit if creator campaigns are your main goal, since that is not where the agency centers its work.
A broad New Jersey SEO, PPC and web-design shop where influencer outreach is a minor add-on.
What Cure Media is
Cure Media is an influencer-only agency based in Stockholm, Sweden, focused on creator-led fashion, beauty and lifestyle campaigns for consumer brands across Europe. Unlike a generalist, it does one thing: run influencer programs. Reported clients include L'Oréal, Sephora, Colgate-Palmolive and Wolt, which points at large B2C brands wanting European creator reach delivered by a specialist.
As a managed specialist Cure Media does not publish a creator database size or a public rate card, so you engage it as a service and agree scope directly. The pitch is depth in one channel rather than breadth across many. That fits a brand that wants creator-led campaigns in fashion and beauty run for it in European markets. It is not built for a team that would rather search and vet creators itself.
A Stockholm influencer-only agency running creator-led fashion and beauty campaigns across Europe.
Head to head
The honest framing here is generalist versus specialist. SmartSites is a broad SEO, PPC and web-design shop where influencer outreach is a minor add-on, so it makes sense only if creator work is a small part of a larger digital brief. Cure Media is an influencer-only specialist in Stockholm with a named B2C client list and clear European focus. If influencer marketing is your main goal, Cure Media is the far more focused choice. If you mostly need websites, search and ads with a little creator outreach, SmartSites covers more ground. Both are done-for-you, so neither hands you software to run campaigns yourself.
Where each one leaves a gap
The trade-offs are clear.
- SmartSites is not primarily an influencer agency, so creator work is one add-on beside SEO, PPC and web design. If influencer marketing is your core goal, that divided focus is a real limit rather than a detail.
- SmartSites keeps minimal public data on the influencer side, with no database size, client list or pricing for that service. You cannot compare it on creator-specific numbers before a call.
- As a managed full-service shop, SmartSites means agency fees and scoping rather than a login. That works for broad digital delivery. It is limiting if you want a self-serve creator tool.
- Cure Media is influencer-only and European-focused, so a brand needing broader digital services or reach far outside Europe may find it narrower than a generalist. The specialism is also the boundary.
- Like any agency it does not publish a database size or pricing, so you cannot weigh it on numbers before engaging. The detail arrives only in a sales conversation.
- Cure Media runs campaigns for you, so it does not give an in-house team a tool to search and vet creators directly. Teams that want that control need software instead.
Where Flinque fits
Flinque is the self-serve software alternative to both. Instead of hiring a team to run campaigns, you search and vet creators yourself in a platform with a reported 10 million-plus verified creators across Instagram, TikTok, YouTube and X, spanning a reported 25-plus countries. Every profile carries a reported 200 data points and a fake-follower check, with 12 filters across creator and audience data.
If you want a partner to own delivery, Cure Media is the focused influencer choice while SmartSites suits broad digital with creator outreach as an extra. But if you would rather find verified creators yourself on four platforms with a price you can see and no demo or annual lock-in, that is what Flinque offers at a flat Free of $0, Starter at $49 a month or Enterprise at $150 a month.