Skip the manual hunt
Search 10M+ verified creators by niche, engagement and audience quality, then export contacts. Free to start.
Introduction
The Outloud Group and Obviously are both respected influencer marketing agencies, yet they pull in different directions. One built its name on close relationships and YouTube depth. The other built scale, proprietary tech and a Fortune 500 client list. Neither is wrong. The right pick depends on whether you want a partner or a platform.
Here is how the two differ, who each one fits, plus how both compare to running discovery yourself.
At a glance
The contrast is clearest in a side-by-side.
| Factor | The Outloud Group | Obviously |
|---|---|---|
| Founded | 2008, Detroit | New York, enterprise-focused |
| Best for | Relationship-led partnership | Fortune 500 scale |
| Strength | YouTube and podcasts, data | Proprietary tech and dashboard |
| Clients | AG1, Chomps, Fiverr, Whirlpool | Google, Ulta, Lyft, Amazon |
| Pricing | From ~$100,000 per project | Custom enterprise quote |
Sources: Clutch, Influencer Marketing Hub, DesignRush, obvious.ly, outloudgroup.com. Details as reported.
The Outloud Group
The Outloud Group, sometimes called Outloud Hub, has run influencer campaigns since 2008, making it a genuine veteran. Based in Detroit, it takes a deliberately straightforward approach in an industry full of hype, building campaigns on old-fashioned relationships and strong data analysis.
It works across YouTube, Instagram, TikTok, podcasts and Twitch. It is a TikTok and Meta partner with access to beta features. Its real strength is YouTube and podcast depth, plus a reputation for honest, hands-on partnership. Clients include AG1, Chomps, Fiverr and Whirlpool, with a reported minimum project size around $100,000. This is the relationship-led pick.
Obviously
Obviously plays a different game. Based in New York, it positions itself as the agency for Fortune 500 brands, combining managed service with serious technology. It handles the full job, from strategy and influencer management to shipping, content, paid amplification and reporting.
Its edge is scale and data. Proprietary AI tools and a real-time client dashboard give brands live campaign insight and on-brand safety checks. The agency reports running some of the largest campaigns in the industry, with over 5 billion impressions. Clients include Google, Ulta, Lyft and Amazon. This is the enterprise, platform-backed option.
How to choose
The decision comes down to scale and what you value in a partner. If you want a close, relationship-led agency with deep YouTube and podcast expertise, plus a no-hype, data-honest style, The Outloud Group fits well.
If you are a large brand that needs enterprise-scale execution, proprietary technology and detailed real-time reporting across huge campaigns, Obviously makes more sense. Neither, though, gives you transparent flat pricing or direct control of discovery, which is where a self-serve tool comes in.
Verdict and Flinque comparison
Both agencies are strong. The Outloud Group is the relationship-led, YouTube-deep partner, while Obviously is the enterprise, tech-backed powerhouse. Pick by scale and style, then expect a custom quote from either. For brands that would rather discover and vet creators themselves, the comparison shifts.
| Factor | The agencies | Flinque |
|---|---|---|
| Model | Managed, full-service agencies | Self-serve discovery and vetting |
| Pricing | $100K+ or custom quote | Free plan, then $49/mo or $150/mo |
| Control | Agency runs the campaign | You run discovery directly |
| Vetting | Agency-led selection | Fake follower check across 10M+ creators |
If you want transparent pricing and direct control, that is what Flinque offers. Search 10M+ verified creators across Instagram, YouTube, TikTok and X, run a fake follower check, then benchmark engagement, all from $49 a month.
Prefer self-serve discovery to either agency? Try Flinque free.
Flinque is creator discovery and vetting from $49/mo. Search 10M+ verified creators, run a fake follower check and benchmark engagement. Start free with no credit card.
Find and vet these creators yourself, free
10M+ verified creators across 4 platforms, 12 filters and a fake-follower score on every profile. No card.
Find your next 10 creators in the next 10 minutes
Free plan. No credit card. Verified contacts included.
Try Flinque free →Common questions
What is the difference between Outloud Hub and Obviously?+
Mainly scale and style. The Outloud Group, sometimes called Outloud Hub, is a relationship-led, full-service agency strong on YouTube and podcasts, known for a straightforward, data-driven approach. Obviously is an enterprise agency built for Fortune 500 brands, pairing managed campaigns with proprietary technology and a real-time dashboard. One leans on close partnership, the other on platform-scale execution and reporting.
What does The Outloud Group do?+
The Outloud Group is a full-service influencer marketing agency founded in 2008 in Detroit. It runs campaigns across YouTube, Instagram, TikTok, podcasts and Twitch, setting brand strategy, executing campaigns and measuring results with strong data analysis. It is a TikTok and Meta partner, leans on long-standing creator relationships and works with brands like AG1, Chomps, Fiverr and Whirlpool, with a reported minimum project size around $100,000.
What does Obviously do?+
Obviously is a full-service influencer marketing agency based in New York, focused on Fortune 500 and large brands. It handles strategy, influencer management, shipping, content creation, paid amplification and reporting, backed by proprietary AI technology and a real-time client dashboard. It runs some of the largest campaigns in the industry, reporting over 5 billion impressions, for clients like Google, Ulta, Lyft and Amazon.
Which is better, Outloud Hub or Obviously?+
Neither is better overall; it depends on your size and needs. The Outloud Group suits brands wanting a close, relationship-led partner with deep YouTube and podcast strength. Obviously suits large brands wanting enterprise scale, proprietary technology and big-campaign execution with detailed dashboards. Match the agency to your scale and whether you value hands-on partnership or platform-driven reporting.
How much do these agencies cost?+
Neither publishes standard pricing. The Outloud Group reportedly works on projects starting around $100,000, while Obviously scopes enterprise campaigns by custom quote. Both price per engagement based on goals, platforms and scale, so you would request a quote. That makes budgeting less transparent than a fixed-price tool, so for predictable cost a self-serve platform like Flinque, from $49 a month, is easier to plan.
Continue reading
Popular influencer rankings
More guides from Flinque
Browse all
See Flinque in action
What Are Influencer Networks? Why Most Brands Pick the Wrong Creators