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Influencer Marketing

Go Fish Digital vs IMA: What Happened to IMA

Home › Comparisons › Go Fish Digital vs IMA Agency comparison · Updated June 12, 2026 Go Fish Digital vs IMA: What Happened to IMA

FFlinque Research Team· June 2026 · 7 min read
10M+verified creators indexed
4.9/5across 2,000+ reviews
200data points per creator
Agency comparison · Updated June 12, 2026

Go Fish Digital vs IMA: What Happened to IMA

One of these is not a live option. What was IMA now sits inside Monks, with no separate identity. Go Fish Digital is the side you can actually brief.

Short answer: pick Go Fish Digital for SEO, paid media and content where influencer work is one channel among many, IMA only as history, because What was IMA now sits inside Monks, with no separate identity. Or Flinque if you would rather find and vet creators in-house at a flat price you can start free.
4.9/5 across 2,000+ reviews10M+ verified creatorsUsed by Vodafone, Hyatt and Abbott
The 5-second answer

Skip the manual hunt

Search 10M+ verified creators by niche, engagement and audience quality, then export contacts. Free to start.

Which one is right for you

Three buyers, three picks. Find the column that sounds like your team.

Choose Go Fish Digital if

  • You want SEO and paid media as the core
  • You want one agency across many channels
  • You value proprietary tools and reporting

Look up IMA if

  • You need to rule IMA in or out
  • You are auditing an old shortlist
  • You are researching what happened to IMA
Free, no card

Choose Flinque if

  • You want verified creators and fake-follower checks with no sales call
  • You want flat published pricing you can start free
  • You want to run discovery in-house, not hand it to an agency
Side by side
🔍 Try it: check any creator's real engagement

Go Fish Digital vs IMA vs Flinque

The factors below are set out for both. Only Go Fish Digital is a live option. The IMA name was retired after the 2019 MediaMonks merger. Monks carries the work now. Flinque is the flat-price software option on the right.

FactorGo Fish DigitalIMABest valueFlinque
Best forBrands wanting SEO-led full serviceNot available, brand retiredTeams running discovery in-house
Agency typeFull-service digital agencyInfluencer-only agency, Media.Monks-ownedSelf-serve software, not an agency
Engagement modelProject and retainer, customCustom campaign quotesFlat monthly subscription
Typical minimumFrom $5,000 project minimumUndisclosedFree, then $49/mo
Published pricingNoNone, nor any at Monks$0 to $150/mo, public
Creator networkInfluencer one channel of many20,000+ global creator network10M+ verified, 200 data points each
Platforms coveredSEO, paid, social, web, influencerInstagram, YouTube, TikTok and moreInstagram, YouTube, TikTok, X
ServicesSEO, PPC, content, ORM, influencerStrategy, production, influencer A to ZDiscovery, vetting and audience data
Campaign managementfully managedfully managedYou run it, software assists
Content and usage rightsPart of broader campaignsCampaign rights per dealYou negotiate directly with creators
Paid amplificationPaid media is a core servicePaid social availableRun your own whitelisting
Measurement and reportingBarracuda AI tools, reportingNot availableAudience and fake-follower data built in
Team and locationsArlington VA and Raleigh NC, 2005Amsterdam, until 2019Software with support included
Time to launchAfter scoping, project-basedAfter scoping and creativeShortlist in minutes on the free plan

How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.

The detail

What each agency actually does

What is Go Fish Digital

Arlington VAFounded 2005Full-serviceSEO-led

Go Fish Digital is a full-service digital agency where influencer marketing is a line item, not the headline. Started in 2005 with offices in Arlington and Raleigh, it built its name on SEO, online reputation management, paid search and content, then layered influencer work and web design on top. The clients skew big and broad: GEICO, Marriott, Airbnb, the New York Times. The pitch is integration. It runs marketing as one connected system, strategy through media through SEO, powered by a proprietary AI platform it calls Barracuda for insight and coordination. It has the awards to match, including recent US Search Awards for large SEO agency work. Against IMA's influencer-only focus, Go Fish is the generalist that happens to offer creators.

Pricing starts around a $5,000 project minimum with the rest quoted custom, which puts it in mid-market reach for brands wanting more than one channel. What you are buying is breadth: a single partner for search, paid, content and reputation, with influencer campaigns folded into a wider funnel rather than run as the main event. That suits a brand that wants creators as part of a bigger growth picture. The tradeoff is depth in any one channel. If influencer marketing is your whole strategy, a generalist will not match a specialist's network or creator-side muscle. The creator work rides alongside SEO and paid rather than leading. That is not a comparison IMA can be part of any more.

What Go Fish Digital does well

  • One partner across SEO, paid, content and creators
  • Proprietary Barracuda AI tooling and reporting
  • Award-winning SEO pedigree
  • Big-brand client roster and integration focus

Where it falls short

  • Influencer work is one channel, not the focus
  • From $5,000 minimum, custom beyond
  • Less creator-network depth than a specialist
  • Best when you want more than influencers

What IMA was

Retired brandMerged 2019Now MonksAmsterdam, historically

Anyone who came here for it should know IMA is a name with no business behind it. The record is clear: the old domain now lands on Monks, while monks.com/ima is a 404. MediaMonks, part of S4 Capital, merged with it in August 2019.

The Monks influencer page carries no pricing, only a contact route. Its campaign categories ran across fashion, retail, electronics, automotive, travel and beauty. Eight client names carry a first-party source: Pernod Ricard, Under Armour, Beiersdorf, Diesel, Microsoft, Heineken, Samsonite and Booking.com.

Nothing published since 2019 updates these numbers, so none should be inferred. The name to search for now is Monks.

What IMA was known for

  • A matchmaking platform of its own
  • Amsterdam base until the 2019 merger
  • Founded 2010 by Emilie Tabor and Maddie Raedts
  • A network S4 Capital put at 40,000 influencers in 2019

Why it is not a live option

  • imagency.com redirects to Monks
  • The brand no longer exists to hire
  • No current network size is published
  • Nothing first-party survives at the old domain

Head to head

This is not a comparison of two suppliers. It is worth saying plainly that IMA cannot be engaged today. Two checks settle it: following imagency.com lands on Monks and the Monks page carries no IMA reference at all. It merged into MediaMonks in August 2019. Since Go Fish Digital is the one still trading, what follows is mostly an account of IMA.

By scenario

Which should you actually pick

Forget the pitch decks for a second. Match the partner to the situation you are in.

You are checking on IMA

Arrived looking for IMA? Monks is what to look at instead.

→ Read the history

You want to run discovery in-house

No retainer, no scoping call. You want to search 10M+ verified creators across four platforms with a fake-follower check on each. Start free on Flinque and upgrade at $49 only if you keep using it.

→ Pick Flinque

You are testing creators before a big retainer

< IMA has no current pricing, because it is no longer trading. Flinque's free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.

→ Start with Flinque
A third option

Flinque: verified discovery at a flat price

If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.

  • 10M+ verified creators
  • 4 platforms: IG, YouTube, TikTok, X
  • 200 data points per creator
  • 12 search filters
  • Fake-follower check on every profile
  • Free, $49, $150, published
Watch

See Flinque in action

Short walkthroughs on pricing, discovery and vetting from the Flinque team.

What Are Influencer Networks? Why Most Brands Pick the Wrong Creators

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FAQs

Common questions about Go Fish Digital and IMA

What is the main difference between Go Fish Digital and IMA?
The important difference is status. Go Fish Digital is a live business you can brief. IMA is not a firm you can brief, which the record is clear following imagency.com lands on Monks and the Monks page carries no IMA reference at all makes plain. The merger with S4 Capital's MediaMonks was announced in August 2019.
Which is more affordable, Go Fish Digital or IMA?
Go Fish Digital, on availability alone. IMA is a retired brand: it merged into MediaMonks in 2019 and the work sits inside Monks. If you specifically wanted IMA, approach Monks.
How does each find creators?
Six verticals were named in 2019: fashion, retail, consumer electronics, automotive, travel and beauty. The group became Media.Monks in 2021 and Monks in 2024. Read it as a past figure, since IMA is not a going concern.
Does Go Fish Digital do more than influencer marketing?
The evidence is straightforward the old domain now lands on Monks, while monks.com/ima is a 404. Anyone searching this name should know IMA is not a supplier you can appoint. S4 Capital folded it into MediaMonks in August 2019.
Is IMA the same as Media.Monks?
IMA is a historical brand. S4 Capital folded it into MediaMonks in August 2019. The record is clear: imagency.com redirects to the Monks influencer marketing page and monks.com/ima returns a 404.
What does IMA do that Go Fish Digital does not?
IMA is a retired brand. MediaMonks, part of S4 Capital, merged with it in August 2019. The proof sits on the companies' own pages: the old domain now lands on Monks, while monks.com/ima is a 404.
Who should pick Go Fish Digital over IMA?
Go Fish Digital. That is settled by status rather than by fit. IMA is a retired brand: it merged into MediaMonks in 2019 and the work sits inside Monks. If you specifically wanted IMA, approach Monks.
Is there a software alternative to both agencies?
Flinque. It covers 10M+ verified creators across four platforms with 12 filters and a fake-follower check on every profile, at flat public pricing: Free at $0, Starter at $49 a month and Enterprise at $150. It is a lean discovery and vetting tool rather than a managed agency.

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Written & reviewed by

Flinque Research TeamView team →

Influencer Marketing Analysts

Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.