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Introduction
Put The Influencer Marketing Factory and IMA side by side and you are really comparing two eras of influencer marketing. One is a young, US-born, TikTok-first agency. The other is an established European operation with its own platform and a decade-plus head start. Both are strong. They just suit very different briefs.
Here is how the two differ, who each one fits, plus how both stack up against running discovery yourself.
At a glance
The quickest way to see the contrast is a side-by-side.
| Factor | The Influencer Marketing Factory | IMA |
|---|---|---|
| Founded | Around 2017 | 2010 |
| Base | Miami and New York, US | Amsterdam, Netherlands |
| Specialty | TikTok and short-form, end to end | Brand-DNA matching, conversions |
| Platform | Analytics-led campaign reporting | Own 19M+ influencer database |
| Clients | Hasbro, Google, Bud Light, Amazon | Google, Amazon, HP, Swatch, Starbucks |
Sources: The Social Shepherd, NoGood, Ninja Promo, CB Insights, Peer-to-Peer Marketing. Details as reported.
The Influencer Marketing Factory
Founded around 2017 and based in Miami and New York, The Influencer Marketing Factory made its name on TikTok and short-form video. Its strength is precise audience targeting paired with genuinely end-to-end support, from defining objectives and KPIs through influencer selection, execution and analytics.
It runs a global team across cities like London, Paris and Berlin. It has worked with both Fortune 500 companies and smaller brands, including Hasbro, Google, Bud Light and Amazon. It blends creative campaign building with market analytics, measuring results across delivery, audience reaction and effectiveness. In short, it is the younger, platform-native pick.
IMA
IMA, founded in 2010 in Amsterdam, brings the opposite profile: a decade-plus of experience and deep European roots. Its calling card is matching creators by brand-DNA alignment rather than follower size, so partnerships feel natural to both the audience and the brand.
Behind that sits real infrastructure. IMA runs its own platform of 19M+ influencers with demographic insights, then pairs an in-house production team with performance marketers for both creative content and data-driven optimisation. It has worked with Google, Amazon, HP, Swatch and Starbucks. It is reportedly now part of the Monks group. This is the established, platform-backed, conversion-focused option.
How to choose
The decision comes down to your market and your priorities. If you are a North American brand chasing youthful, TikTok-led campaigns and want one team to run everything end to end, The Influencer Marketing Factory is the more natural fit.
If you want broad global reach, especially across Europe, value brand-DNA-led creator matching and like the idea of a proprietary database plus in-house production behind your campaigns, IMA makes more sense. Neither, though, gives you transparent pricing or hands-on control of discovery, which is where a self-serve tool comes in.
Verdict and Flinque comparison
Both agencies are credible. The Influencer Marketing Factory is the young, TikTok-first, US-led choice, while IMA is the established, European, platform-backed one. Pick by market and platform focus, then expect a custom quote from either. For brands that would rather discover and vet creators themselves, the comparison looks different.
| Factor | The agencies | Flinque |
|---|---|---|
| Model | Managed, full-service agencies | Self-serve discovery and vetting |
| Pricing | Custom quote, not public | Free plan, then $49/mo or $150/mo |
| Control | Agency runs the campaign | You run discovery directly |
| Vetting | Agency-led selection | Fake follower check across 10M+ creators |
If you want transparent pricing and direct control, that is what Flinque offers. Search 10M+ verified creators across Instagram, YouTube, TikTok and X, run a fake follower check, then benchmark engagement, all from $49 a month.
Prefer self-serve discovery to either agency? Try Flinque free.
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Try Flinque free →Common questions
What is the difference between The Influencer Marketing Factory and IMA?+
Mainly age, location and focus. The Influencer Marketing Factory is a younger, US-based agency, founded around 2017, that built its name on TikTok and short-form campaigns with full-service execution. IMA is older, founded in 2010 in Amsterdam, with deep European roots, a conversion-focused approach and its own 19M+ influencer platform. One leans young and TikTok-first, the other established and platform-backed.
Which is better, The Influencer Marketing Factory or IMA?+
Neither is universally better; it depends on your needs. The Factory suits brands wanting youthful, TikTok-led, end-to-end campaigns, often in North America. IMA suits brands wanting global reach, brand-DNA-led creator matching and a platform plus in-house production behind the work, especially across Europe. Match the agency to your market, platform priorities and whether you value a proprietary database.
What does The Influencer Marketing Factory specialise in?+
TikTok and short-form video, above all. The agency focuses on precise audience targeting and end-to-end support, from defining objectives and KPIs through influencer selection, execution and analytics. Based in Miami and New York with a global team, it has worked with both Fortune 500 companies and smaller brands, including names like Hasbro, Google, Bud Light and Amazon.
What does IMA offer?+
IMA offers full-service influencer marketing built on over a decade of experience and its own platform of 19M+ influencers with demographic insights. It hand-picks creators by brand-DNA alignment rather than follower size, pairs an in-house production team with performance marketers, plus delivers detailed reporting tying creator activity to conversions. It has worked with brands like Google, Amazon, HP, Swatch and Starbucks. It is reportedly part of the Monks group.
How much do these agencies cost?+
Neither The Influencer Marketing Factory nor IMA publishes standard pricing. Like most full-service agencies, both scope cost per engagement based on your goals, platforms, campaign size and services, so you would request a custom quote. That makes budgeting less transparent than a fixed-price tool. If predictable pricing matters, a self-serve discovery platform like Flinque, from $49 a month, is easier to plan around.
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