Influencer Marketing Factory vs IMA Compared: What Happened to IMA

Introduction

Influencer Marketing Factory and IMA are not a like-for-like choice, because only one of them is trading. The record is clear the agency's own domain forwards to Monks and no IMA-branded page survives anywhere on it. The first thing to state is that IMA is not a business you can engage. MediaMonks, part of S4 Capital, merged with it in August 2019. Below is the record: what is known, what is not and what Influencer Marketing Factory means for a buyer.

At a glance

The quickest way to see the contrast is a side-by-side.

Sources: The Social Shepherd, NoGood, Ninja Promo, CB Insights, Peer-to-Peer Marketing. Details as reported.

The Influencer Marketing Factory

Founded around 2017 and based in Miami and New York, The Influencer Marketing Factory made its name on TikTok and short-form video. Its strength is precise audience targeting paired with genuinely end-to-end support, from defining objectives and KPIs through influencer selection, execution and analytics.

It runs a global team across cities like London, Paris and Berlin. It has worked with both Fortune 500 companies and smaller brands, including Hasbro, Google, Bud Light and Amazon. It blends creative campaign building with market analytics, measuring results across delivery, audience reaction and effectiveness. In short, it is the younger, platform-native pick.

IMA

IMA, founded in 2010 in Amsterdam, brings the opposite profile: a decade-plus of experience and deep European roots. Its calling card is matching creators by brand-DNA alignment rather than follower size, so partnerships feel natural to both the audience and the brand.

Behind that sits real infrastructure. That comparison does not hold, because IMA is no longer trading. It has worked with Google, Amazon, HP, Swatch and Starbucks. It is reportedly now part of the Monks group. This is the established, platform-backed, conversion-focused option.

How to choose

The decision comes down to your market and your priorities. If you are a North American brand chasing youthful, TikTok-led campaigns and want one team to run everything end to end, The Influencer Marketing Factory is the more natural fit.

If you want broad global reach, especially across Europe, value brand-DNA-led creator matching and like the idea of a proprietary database plus in-house production behind your campaigns, IMA makes more sense. Neither, though, gives you transparent pricing or hands-on control of discovery, which is where a self-serve tool comes in.

Verdict and Flinque comparison

There is only one side of this to pick. The IMA name was retired after the 2019 MediaMonks merger. Monks carries the work now. That is not a comparison IMA can be part of any more. For work you need delivered now, Influencer Marketing Factory is the one still trading.