Introduction
The Outloud Group and Newgen are both managed influencer marketing agencies, so a comparison is about focus and fit rather than software you log into. The Outloud Group is a full-service agency in Detroit that has run influencer and podcast marketing since 2008. Newgen is a full-service London agency that was formerly Kairos Media before its 2024 rebrand. Both run campaigns for you rather than hand you a tool.
This page lays out what each agency does, where it is based and who it has worked with, using only publicly stated details. Newgen rebranded from Kairos Media in 2024, which is worth noting when you review its history. Neither agency publishes a creator database size or a public rate card so every figure below is reported and worth confirming directly. At the end we cover where Flinque fits as the self-serve software alternative.
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The Outloud Group vs Newgen at a glance
Two managed agencies side by side, with the self-serve alternative in the third column.
| Feature | The Outloud Group | Newgen | Flinque |
|---|---|---|---|
| Model | Managed agency, done for you | Managed agency, done for you | Self-serve software, no demo |
| Type | Full-service influencer and podcast | Full-service influencer | Self-serve discovery and vetting |
| HQ | Detroit, Michigan | London, United Kingdom | Reported 25+ countries covered |
| Focus | Influencer and podcast marketing | Social-first creative campaigns | Creator discovery and vetting |
| Notable clients | AG1, Chomps, Fiverr, Whirlpool | PepsiCo, Porsche, Hasbro, Samsung | Used by teams of all sizes |
| Database and pricing | Not publicly disclosed | Not publicly disclosed | Reported 10M+ creators, flat Free to $150/mo |
| Best for | Brands wanting influencer and podcast reach | Brands wanting social-first creative | Teams wanting verified creators and a visible price |
Client names are as publicly stated by each agency and figures are reported, so confirm directly.
What The Outloud Group is
The Outloud Group is a full-service influencer marketing agency based in Detroit that has operated since 2008. It is known for combining influencer campaigns with podcast marketing, which is a longer track record than many creator shops. Reported clients include AG1, Chomps, Fiverr, Whirlpool and KitchenAid, which points at consumer and retail brands.
As with most agencies the public detail stops at positioning and clients. The Outloud Group does not publish a creator database size or a rate card, so you engage it as a service and agree scope directly. Its podcast and influencer mix suits a brand that wants both channels run together. It is less suited to a team that wants to search and vet creators itself. It reportedly acquired Curious Outliers in 2025.
A Detroit full-service influencer and podcast agency operating since 2008.
What Newgen is
Newgen is a full-service social and influencer agency in London with roots in gaming and creator content. It carries reported clients including PepsiCo, Porsche, Hasbro and Samsung, which points at large brands wanting social-first work. The agency operated as Kairos Media until 2024, when it reportedly rebranded to Newgen following BGF investment.
Newgen sells a managed service, so it does not publish a creator database size or public pricing and works to a custom scope. Its offer is social-first creative from a London team rather than a platform you run. That fits a brand wanting entertainment-led campaigns delivered for it. It is not built for teams that would rather run discovery in house. Note that older work may still sit under the Kairos name.
A London social-first agency, rebranded from Kairos Media in 2024.
Head to head
The choice between them is about mix and geography, not tooling. The Outloud Group pairs influencer work with podcasts from Detroit and has done so since 2008. Newgen is a London social-first agency with gaming roots and a recent rebrand from Kairos. If podcasts are part of your plan, The Outloud Group has the rarer combination. If you want social-first creative from a UK team, Newgen fits better. Both are done-for-you services, so neither gives you software to run campaigns yourself.
Where each one leaves a gap
The trade-offs are clear.
- The Outloud Group keeps the usual agency details private, so there is no public database size, feature list or pricing to weigh before a conversation. You are buying a service on trust rather than a spec.
- As a managed service it means agency fees and a scoping process rather than a login. That works when you want influencer and podcast work delivered. It is limiting if you want to run the work yourself.
- The Outloud Group runs campaigns for you, so it does not give an in-house team a tool to search and vet creators directly. Teams that want that control need software instead.
- Newgen rebranded from Kairos in 2024, so some case studies and history sit under the old name. That is worth checking when you review its track record.
- Like any agency it does not publish database size or pricing, so you cannot compare it on numbers before engaging. The detail arrives only in a sales conversation.
- Newgen runs campaigns for you, so it does not hand an in-house team a tool to search and vet creators directly. Teams that want that control need software instead.
Where Flinque fits
Flinque is the self-serve software alternative to both. Rather than hiring a team to run campaigns, you search and vet creators yourself in a platform with a reported 10 million-plus verified creators across Instagram, TikTok, YouTube and X, spanning a reported 25-plus countries. Every profile carries a reported 200 data points and a fake-follower check, with 12 filters across creator and audience data.
If you want a partner to own delivery, The Outloud Group suits influencer and podcast work and Newgen suits social-first creative. But if you would rather find verified creators yourself on four platforms with a price you can see and no demo or annual lock-in, that is what Flinque offers at a flat Free of $0, Starter at $49 a month or Enterprise at $150 a month.