Introduction
Newgen and Everywhere Agency are both managed influencer marketing agencies, so a comparison is about focus and fit rather than software you log into. Newgen is a full-service London agency that was formerly known as Kairos Media before it rebranded in 2024. Everywhere Agency is an Atlanta agency built around a blogger and social network across lifestyle and family verticals. Both run campaigns for you rather than hand you a tool.
This page lays out what each agency does, where it is based and who it has worked with, using only publicly stated details. Both have corporate history worth noting: Newgen rebranded from Kairos in 2024 and Everywhere Agency was acquired by MWWPR in 2020. Neither publishes a creator database size or a public rate card and every figure below is reported and worth confirming directly. At the end we cover where Flinque fits as the self-serve software alternative.
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Newgen vs Everywhere Agency at a glance
Two managed agencies side by side, with the self-serve alternative in the third column.
| Feature | Newgen | Everywhere Agency | Flinque |
|---|---|---|---|
| Model | Managed agency, done for you | Managed agency, done for you | Self-serve software, no demo |
| Type | Full-service influencer | Influencer-only, blogger network | Self-serve discovery and vetting |
| HQ | London, United Kingdom | Atlanta, Georgia | Reported 25+ countries covered |
| Focus | Social-first creative campaigns | Lifestyle and family influencer | Creator discovery and vetting |
| Notable clients | PepsiCo, Porsche, Hasbro, Samsung | Macy's, OshKosh B'Gosh | Used by teams of all sizes |
| Database and pricing | Not publicly disclosed | Not publicly disclosed | Reported 10M+ creators, flat Free to $150/mo |
| Best for | Brands wanting social-first creative | Brands wanting lifestyle and family reach | Teams wanting verified creators and a visible price |
Client names are as publicly stated by each agency and figures are reported, so confirm directly.
What Newgen is
Newgen is a full-service influencer and social agency based in London. It was formerly Kairos Media and rebranded to Newgen in 2024, reportedly after investment from BGF and the acquisition of Kyma Media and Horizon Union. Its roots are in gaming and creator work and reported clients include PepsiCo, Porsche, Hasbro and Samsung.
As with most agencies the public detail stops at positioning and clients. Newgen does not publish a creator database size or a rate card, so you engage it as a service and agree scope directly. That suits a brand that wants social-first creative delivered by a London team with gaming and entertainment roots. It is less suited to a team that wants to search and vet creators itself.
A full-service London agency, formerly Kairos Media, rebranded in 2024.
What Everywhere Agency is
Everywhere Agency is an influencer marketing agency based in Atlanta built around a blogger and social network. Its focus spans lifestyle, fashion and beauty, food, parenting and travel, which points at family and consumer content. Reported clients include Macy's and OshKosh B'Gosh. It was reportedly acquired by MWWPR in 2020.
Like most agencies it is a managed service, so it does not publish a database size or public pricing and works to a custom scope. The pitch is access to a curated network of lifestyle and family creators rather than a tool you operate. That fits brands that want reach with parenting and lifestyle audiences run for them. It is not built for teams that would rather run discovery in house.
An Atlanta influencer agency with a lifestyle and family blogger network.
Head to head
The choice between them is about focus and geography, not tooling. Newgen is a full-service London agency with gaming and creator roots and a recent rebrand from Kairos. Everywhere Agency is an Atlanta shop centered on lifestyle and family creators, now part of MWWPR. If you want social-first creative from a UK team, Newgen fits. If you want US lifestyle and parenting reach, Everywhere Agency is closer. Both are done-for-you services, so neither gives you software to run campaigns yourself.
Where each one leaves a gap
The trade-offs are clear.
- Newgen keeps the usual agency details private, so there is no public database size, feature list or pricing to weigh before a conversation. You are buying a service on trust rather than a spec.
- As a managed service Newgen means agency fees and a scoping process rather than a login. That works when you want creative delivered. It is limiting if you want to run the work yourself.
- Newgen rebranded from Kairos in 2024, so some case studies and history sit under the old name. That is worth checking when you review its track record.
- Everywhere Agency is built around lifestyle and family verticals, so a brand outside those audiences may find it narrower than a generalist. The niche is also the limit.
- It does not publish database size or pricing, so you cannot compare it on numbers before engaging. The detail arrives only in a sales conversation.
- Everywhere Agency runs campaigns for you, so it does not give an in-house team a tool to search and vet creators directly. Teams that want that control need software instead.
Where Flinque fits
Flinque is the self-serve software alternative to both. Rather than hiring a team to run campaigns, you search and vet creators yourself in a platform with a reported 10 million-plus verified creators across Instagram, TikTok, YouTube and X, spanning a reported 25-plus countries. Every profile carries a reported 200 data points and a fake-follower check, with 12 filters across creator and audience data.
If you want a partner to own delivery, Newgen suits social-first creative and Everywhere Agency suits lifestyle and family reach. But if you would rather find verified creators yourself on four platforms with a price you can see and no demo or annual lock-in, that is what Flinque offers at a flat Free of $0, Starter at $49 a month or Enterprise at $150 a month.