Introduction
Newgen and Acceleration Partners are both described as performance-minded, which conceals two very different trades. Newgen is a full-service agency in London built on social-first creative with roots in gaming and the creator economy. Acceleration Partners is a performance firm in Boston working on affiliate and partnership marketing at scale, with influencer as one strand inside that.
The word partnership is doing the heavy lifting on one side. Affiliate and partnership marketing is a measurement discipline before it is a creative one, built on tracking, attribution and payouts that survive audit. Social-first creative is the opposite instinct. This comparison covers what each does, the reported client evidence behind them and the step neither one covers.
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Newgen vs Acceleration Partners at a glance
The quick read on a creative agency against a performance partnership firm, with Flinque shown for contrast.
| Feature | Newgen | Acceleration Partners | Flinque |
|---|---|---|---|
| Model | Full-service creative agency | Performance partnership firm | Self-serve software |
| Headquarters | London, UK | Boston, Massachusetts | Remote, serving 25+ countries |
| Core discipline | Social-first creative | Affiliate and partnership at scale | Discovery and vetting |
| Roots | Gaming and creator economy | Performance marketing | Creator data |
| Reported clients | PepsiCo, Porsche, Hasbro and Samsung | Amazon, Target, Warby Parker and Reebok | Self-serve, no client gate |
| Recent history | Rebranded from Kairos in 2024 | Not reported | Self-serve, no demo |
| Pricing | Quote per campaign | Quote per programme | Free $0, Starter $49/mo, Enterprise $150/mo |
What Newgen is
Newgen is a full-service agency in London whose described strength is social-first creative, carried over from roots in gaming and the creator economy. Gaming is a useful origin because it forces an agency to earn attention from an audience that punishes anything that feels like advertising. That instinct tends to travel well into other categories.
The corporate history is worth knowing before you search for it. Reported information is that the agency rebranded from Kairos Group in 2024 following BGF investment, having also acquired Kyma Media and Horizon Union. That means older case studies and press coverage may sit under the previous name. Reported clients include PepsiCo, Porsche, Hasbro and Samsung, a spread across drinks, automotive, toys and consumer electronics that suggests the creative approach is being bought rather than category expertise.
What Acceleration Partners is
Acceleration Partners is a performance firm in Boston working on partnership marketing at scale. Affiliate is the centre of gravity, with influencer treated as one partnership type among several. That framing matters more than it sounds. In an affiliate programme the relationship is ongoing and paid on outcome, which is a different commercial shape from a campaign fee for a set of posts.
Reported clients include Amazon, Target, Warby Parker, Reebok and Crocs. Every one of those is a retailer or direct-to-consumer brand where tracked sales are the natural measure of success. If your business cannot attribute a sale to a partner then much of what this firm does well becomes hard to prove. For brands that can, the model has the advantage of paying for outcomes rather than for activity.
Head to head
Pick on how you intend to measure success. Newgen is the right call when the objective is attention and the work has to be good enough that people choose to watch it. Acceleration Partners is the right call when the objective is tracked revenue through an ongoing partner programme. The two can coexist in a large marketing plan. They rarely compete for the same budget line. Neither firm is a discovery tool. Newgen works through creative relationships and Acceleration Partners through its partner network. In both cases the creators available to you are the ones the firm already works with, which is efficient until your audience sits outside that overlap. Ask each directly how a creator gets added when the answer is not already on their list.
Where each one leaves a gap
Where Newgen leaves a gap
- The rebrand from Kairos in 2024 splits the public record. Older work may be filed under the previous name, so ask for a consolidated portfolio.
- Social-first creative is judged subjectively. Comparing two agencies on it requires seeing work rather than reading a proposal.
- No published pricing. Nothing lets you gauge cost before scoping.
Where Acceleration Partners leaves a gap
- The model depends on attribution. A brand that cannot track a partner-driven sale loses most of the measurement advantage.
- Influencer is one partnership type rather than the whole offer. A purely creative brief is not what the firm is built to answer.
- Reported clients are weighted to large retail. Smaller brands should ask what programme size the firm normally takes on.
Where Flinque fits
Flinque is software rather than a service, so it does not compete with either firm. It covers the discovery and vetting step that sits before both conversations, indexing 10M+ verified creators across 4 platforms with 200 data points per creator reported on each profile.
In this pairing it is most useful as a way of testing the premise before choosing a lane. If you can see enough creators in your niche whose audiences match your buyer, a partnership programme has something to run on. If the field is thin, paying for creative attention may be the more honest first move. Flinque is self-serve with no demo and no annual lock-in. The Free Plan is $0, Starter is $49 a month and Enterprise is $150 a month, so that question can be settled before either firm scopes a proposal.