Introduction
Moburst and IMA are both managed agencies though they sit in different lanes, so this comparison is about focus rather than software you operate. Moburst is a mobile-first growth agency in New York. It is worth flagging that it is not primarily an influencer agency. IMA is a full-service influencer agency in Amsterdam that is part of Media.Monks under S4 Capital. Both run campaigns for you rather than hand you a tool.
This page lays out what each agency does and where it is based, using only publicly stated details. IMA is a dedicated influencer agency while Moburst is a broader mobile-growth shop, so they are not a like-for-like match. Neither publishes a creator database size or a public rate card because both sell done-for-you services. Every detail here is reported and worth confirming directly. At the end we cover where Flinque fits as the self-serve software alternative.
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Moburst vs IMA at a glance
Two managed agencies side by side, with the self-serve alternative in the third column.
| Feature | Moburst | IMA | Flinque |
|---|---|---|---|
| Model | Managed agency, done for you | Managed agency, done for you | Self-serve software, no demo |
| Type | Full-service mobile growth | Full-service influencer | Self-serve discovery and vetting |
| HQ | New York, New York | Amsterdam, Netherlands | Reported 25+ countries covered |
| Focus | ASO, user acquisition, media, creative | Global influencer campaigns | Creator discovery and vetting |
| Notable clients | Google, Uber, Samsung, Reddit | Diesel, Tommy Hilfiger, Nivea, Samsung | Used by teams of all sizes |
| Database and pricing | Not publicly disclosed | Not publicly disclosed | Reported 10M+ creators, flat Free to $150/mo |
| Best for | Brands wanting mobile app growth | Brands wanting global influencer campaigns | Teams wanting verified creators and a visible price |
Client names are as publicly stated and figures are reported, so confirm directly. Moburst is a mobile growth shop rather than a primarily influencer agency. IMA is reported as part of Media.Monks under S4 Capital.
What Moburst is
Moburst is a mobile-first growth agency based in New York with reported offices in the US, UK and Israel. Its core is app growth, so it works across app store optimization, user acquisition, media buying and creative. The important caveat for this comparison is that Moburst is not primarily an influencer agency, so it appears here as a broad growth shop rather than a creator specialist. Reported clients include Google, Uber, Samsung and Reddit.
Since growth is the whole pitch, Moburst does not publish a creator database size or an influencer rate card and does not sell creator discovery as a product. You hire it to move app metrics through acquisition and optimization. That is a strong fit for a company with a mobile product. It is a weak fit if your real goal is finding and vetting influencers, which is a different job.
A New York mobile growth agency for app store optimization and user acquisition, not primarily influencer.
What IMA is
IMA, short for Influencer Marketing Agency, is a full-service influencer agency based in Amsterdam. It is reported to be part of Media.Monks under S4 Capital, which places it inside a large global marketing group. It runs global influencer campaigns for brands rather than offering a self-serve tool. Reported clients include Diesel, Tommy Hilfiger, Nivea and Samsung.
As a managed agency IMA does not publish a creator database size or a public rate card and works to a custom scope. The full-service, global positioning suits brands that want influencer campaigns run across markets by a team with agency-group backing. That fits larger consumer and fashion brands in particular. It is not built for a team that would rather search and vet creators itself in software.
A full-service influencer agency in Amsterdam, reported as part of Media.Monks under S4 Capital.
Head to head
The gap between them is category, not quality. IMA is a dedicated influencer agency with global reach and a fashion-heavy client list, backed by a large marketing group. Moburst is a mobile growth agency that is not primarily about influencers at all. If you want influencer campaigns run for you across markets IMA is the natural pick. If you are chasing mobile app growth Moburst is the relevant shop. Both are managed services so neither gives you software to run campaigns yourself.
Where each one leaves a gap
The trade-offs are clear.
- Moburst is a mobile growth agency rather than an influencer specialist, so leaning on it for creator discovery pushes it outside its core. That distinction really matters here.
- It publishes no creator database size or influencer rate card, because the influencer side is not its business. There is little to compare on that front.
- As a managed growth shop it delivers work for you instead of handing over a tool. A team that wants to run discovery and vetting itself needs a different model.
- IMA keeps the usual agency details private, so there is no public database size, feature list or pricing to weigh before a conversation. You are judging it on clients and positioning rather than a spec.
- It is reported to sit inside Media.Monks under S4 Capital, so you are engaging a unit of a large group rather than an independent boutique. That can mean scale though it also shapes how it works.
- As a full-service agency IMA runs campaigns for you, so it does not give an in-house team a tool to search and vet creators directly. Teams wanting that control need software instead.
Where Flinque fits
Flinque is the self-serve software alternative to both. Rather than hiring an agency to run campaigns, you search and vet creators yourself in a platform with a reported 10 million-plus verified creators across Instagram, TikTok, YouTube and X, spanning a reported 25-plus countries. Every profile carries a reported 200 data points and a fake-follower check, with 12 filters across creator and audience data.
If you want managed delivery, IMA is a credible global influencer choice and Moburst fits mobile app growth, so they answer different needs. But if you would rather find verified creators yourself across four platforms with a price you can see and no demo or annual lock-in, that is what Flinque offers at a flat Free of $0, Starter at $49 a month or Enterprise at $150 a month.