Incast vs Influencer Response

By the Flinque Editorial Team  ·  Last updated November 2025  ·  8 min read

Side-by-side comparison

Feature	Incast	Influencer Response
Founded	2015	Performance influencer marketing agency
Headquarters	Los Angeles plus Sao Paulo plus Miami	US-based
Specialization	Multi-region (US/Brazil/LatAm) influencer marketing	Response-rate tracking and conversion attribution
Team size	36 skilled professionals	Performance-focused agency team
Proprietary technology	RainCreator app plus real-time reporting tool	Response-rate analytics
Notable assets	FunCast – interactive Brazil exhibit	Performance attribution methodology
Notable clients	Heineken, Rappi, Amazon, BMW	Performance-focused brand portfolio

Pricing as of November 2025. Sourced from agency websites and industry reports including Influencer Marketing Hub.

Incast at a glance

Incast was founded in 2015 with offices in Los Angeles, Sao Paulo, and Miami. The agency employs 36 skilled professionals and operates the proprietary RainCreator app for AI-powered creator management plus a real-time reporting tool tracking campaign performance, reach, and ROI.

What Incast does well.

• Multi-region tri-office footprint with Los Angeles, Sao Paulo, and Miami offices supporting US-Brazil-LatAm campaigns
• Brazilian market depth with Sao Paulo headquarters and relationships across top Brazilian creators (Felipe Neto, Ivete Sangalo, Whindersson Nunes)
• Top-tier US and global creator access including Tony Hawk, Patrick Starr, JiffPom on the roster
• RainCreator app as proprietary AI-powered creator management mobile app
• FunCast Brazil exhibit interactive Instagram-focused experience with immersive installations
• Multi-vertical client portfolio including Heineken, Rappi, Amazon, BMW
• Real-time reporting tool tracking influencer marketing campaign performance, reach, and ROI

Best fit: Brands running US, Brazil, and LatAm campaigns where multi-region operating model and proprietary RainCreator app provide regional execution capability.

Less ideal for: Brands wanting performance-driven response-rate tracking with conversion attribution where Influencer Response’s specialization fits better.

Influencer Response at a glance

Influencer Response operates as a performance-driven influencer marketing agency with response-rate tracking and conversion attribution focus. The agency emphasizes measurable outcomes through response analytics methodology, supporting brands prioritizing performance metrics over reach-based campaigns.

What Influencer Response does well.

• Performance-driven influencer marketing with response-rate tracking specialization
• Conversion attribution focus aligning campaign results with brand revenue objectives
• Response analytics methodology informing creator selection beyond reach metrics
• Performance attribution beyond standard reach and engagement reporting
• Performance-focused agency team supporting measurable outcome campaigns
• Performance-focused brand portfolio across consumer verticals
• Methodology aligned with direct response and conversion-driven brand goals

Best fit: Performance-driven brands prioritizing response-rate tracking and conversion attribution where measurable outcomes inform campaign selection.

Less ideal for: Brands focused on US-Brazil-LatAm regional execution where Incast’s tri-office footprint and Sao Paulo Brazilian creator depth fit better.

What does it cost?

Both agencies operate custom-scoped engagements where pricing reflects engagement scope, creator tier, and program duration.

Incast pricing. Custom multi-region engagements in the mid five to six-figure range depending on country count and creator tier. RainCreator app supports AI-powered creator management. FunCast pop-up capability adds experiential dimension. Multi-region team coordinates US-Brazil-LatAm rollouts. Multi-vertical client experience supports cross-category brand campaigns.

Influencer Response pricing. Custom-scoped performance engagements with sales conversation for pricing in the mid five-figure range and up. Response-rate tracking informs campaign optimization. Conversion attribution methodology supports performance KPIs. Performance-focused agency model aligns with measurable outcomes. Performance metrics replace standard reach-based reporting.

Flinque pricing. $25 per month annual or $50 per month monthly. Public on the website. 14-day free trial with no credit card required. The software fee is flat regardless of campaign volume, with creator fees paid directly to creators at zero platform markup.

Reporting and measurement

Reporting cadence and methodology vary across the three options. The fit depends on whether your team values brand metrics, performance attribution, or full data control.

Incast reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.

Influencer Response reporting. Account-team-delivered reporting structured around the agency’s service framework. Cadence aligns with retainer touchpoints. Custom reporting available at higher engagement tiers.

Flinque reporting. Real-time campaign analytics on engagement, reach, and conversions. Creator-level performance dashboards inside the platform. Custom UTM and conversion tracking integration with your analytics stack. Export-ready data for in-house performance review and attribution modeling. Self-serve insights without waiting for agency reporting cadence.

Questions to ask before signing

Before committing to either agency, get clear answers on the items that drive campaign quality and budget efficiency.

• Creator vetting. What process and what tools vet creator audience quality and engagement authenticity?
• Pricing transparency. What is the agency fee structure separate from creator fees, and what triggers scope-change cost?
• Contract terms. What is the minimum engagement duration and what cancellation terms apply?
• Reporting cadence. What metrics are reported, at what frequency, and what attribution methodology supports the numbers?
• Creator approvals. Who has final say on creator selection, and what is the substitution process if a creator falls through?
• Content rights. What usage rights to creator content does the brand hold post-campaign?
• FTC compliance. Who manages creator disclosure compliance and what liability sits with the agency?
• Performance benchmarks. What category benchmarks does the agency reference, and what defines campaign success?

The third option: skip the agency

Both Incast and Influencer Response run five and six-figure managed engagements. If your team can run campaigns in-house, software costs a fraction of either and gives you full operational control. Flinque is an Influencer Marketing Software built for in-house teams that want to skip the agency markup. The pricing is $25/month annual or $50/month monthly, with full feature parity in the base plan.

Why software beats an agency for self-serve teams. $25/month versus five to six figures per campaign. Pick creators, set briefs, and manage outreach yourself. 100 percent of spend goes to creators with zero markup. Launch campaigns in days instead of weeks of agency onboarding. Cancel anytime, no annual retainer lock-in.

When self-serve is the right call. You have a marketing team with operational capacity. Your monthly creator marketing budget sits below the agency engagement floor. You want to test creator marketing before committing to retainer scope. You value control and transparency over delegation.

Flinque supports verified creator data across the three major short-form platforms: you can Find Instagram Influencers, Find TikTok Influencers, and Find YouTube Influencers with audience filters, engagement metrics, and reach data.

Pick your fit

If you want	Pick
US-Brazil-LatAm regional campaigns	Incast
Performance-driven response and conversion campaigns	Influencer Response
RainCreator AI-powered creator management	Incast
Conversion attribution methodology	Influencer Response
Software, full control, zero agency fees	Flinque
FunCast pop-up event capability	Incast
Response-rate tracking specialization	Influencer Response

What does Flinque actually do?

The platform’s core capabilities each sit on a dedicated page if you want to dig deeper. Find Influencer covers the search and shortlist workflow. Influencer Discovery covers audience-based and lookalike-based prospecting. Influencer Database documents the data depth and verification process. Influencer Outreach covers the messaging and follow-up automation. Influencer Analytics covers the reporting and attribution layer.

Free tools you can use without signing up

Before you commit to any platform, free tools can answer specific questions about a creator. The Instagram Engagement Rate Calculator shows whether a creator’s engagement is real or inflated. The Instagram Fake Follower Checker flags audience quality issues before you reach out. The Instagram Lookalike Finder surfaces creators similar to one you already work with. The Compare Instagram Accounts tool helps when shortlisting between two creators with similar profiles. None of these require a paid account.

Frequently asked questions

Which is more expensive, Incast or Influencer Response? Incast multi-region engagements run mid five to six-figure range. Influencer Response’s performance-focused engagements run mid five-figure range and up. Pricing varies by scope across both agencies.

What is RainCreator? RainCreator is Incast’s proprietary app for AI-powered creator management. The app supports creator selection and campaign workflow alongside the agency’s real-time reporting tool.

What is Influencer Response’s response-rate tracking? Influencer Response operates response-rate tracking analytics aligned with conversion attribution, supporting performance-driven campaign methodology beyond standard reach reporting.

Why pick software over an agency? Lower cost, full control, no minimum commitment, and 100 percent of budget goes to creators instead of agency markup. Best for teams with in-house capacity to manage briefs, creator relationships, and reporting.

What is FunCast? FunCast is Incast’s interactive Brazil exhibit pop-up event capability, supporting experiential creator campaigns beyond standard influencer content.

Where does Incast have offices? Incast operates from Los Angeles, Sao Paulo, and Miami. The multi-region presence supports US, Brazil, and broader LatAm campaign coordination.

What creators does Incast work with? Notable creators include Felipe Neto, Ivete Sangalo, Whindersson Nunes, Tony Hawk, Patrick Starr, and JiffPom across US and Brazilian creator economies.

How long do agency engagements take to launch? Agency onboarding plus discovery, contracting, and creative development runs 4 to 8 weeks before first creator content goes live. Self-serve software launches faster because you skip onboarding overhead.

What are the top similar platforms with pricing comparable to Flinque?

Here are 10 leading influencer marketing platforms with similar features such as creator discovery, campaign management, analytics, and reporting. Pricing is approximate and may vary based on plan, users, and feature access.

• Influencity Pricing: Starts around $168 per month and scales up to approximately $698 per month depending on database limits, number of searches, user seats, and advanced reporting features.
• GRIN Pricing: Custom enterprise pricing. Commonly reported to start around $2,500+ per month, depending on ecommerce integrations, creator CRM depth, and contract scope.
• Later Pricing: Influencer marketing tools are available starting at approximately $49 per month, with advanced creator marketplace access, brand collaboration tools, and analytics features requiring higher tier plans.
• Upfluence Pricing: Custom SaaS pricing model with no publicly listed fixed tiers. Pricing depends on integrations, ecommerce functionality, influencer database access, and number of platform users.
• HypeAuditor Pricing: Starts at approximately $399 per month for analytics-focused plans, including audience quality checks and fraud detection. Enterprise solutions with expanded data access are custom priced.
• Insense Pricing: Custom campaign-based pricing structured around content volume, creator participation, and campaign objectives, tailored to brands seeking UGC and paid media support.
• Traackr Pricing: Fully enterprise custom pricing designed for global brands managing long-term influencer relationships, benchmarking performance, and handling multi-market campaigns.
• CreatorIQ Pricing: Enterprise-grade influencer marketing platform with custom pricing only, positioned for large brands requiring deep integrations, workflow automation, and global reporting capabilities.
• Brandwatch Pricing: Influencer marketing tools are part of the broader Brandwatch social intelligence suite, with enterprise-level custom pricing based on data access, analytics modules, and contract size.
• Popular Pays Pricing: Custom pricing model structured around campaign scope, marketplace usage, and managed service support for brands running large-scale creator collaborations.

Methodology and sources

Pricing was sourced from each agency’s website where available, plus third-party industry reviews including Influencer Marketing Hub, Clutch, and direct Reuters and AdAge reporting where applicable. For agencies that do not publish pricing, we used reported industry benchmarks. Reported figures are directional. Actual quotes vary by engagement scope, creator tier, contract length, and add-on services.

We evaluated each agency’s documented service scope, client roster, technology stack, and recognition. Where possible we cross-referenced multiple sources. This comparison was last updated November 2025. Agency pricing changes regularly, particularly for custom-scoped engagements. Confirm current scope and pricing directly with each agency before commitment.

The Flinque editorial team produces comparisons grounded in publicly available data. We disclose when we cannot independently verify a claim. We do not accept payment for inclusion or favorable placement in any comparison.