Trusted by 2,000+ brands and agencies across 25+ countries
Reported YouTube RPM runs $2 to $10 per 1,000 views for most creators, measured after YouTube's reported 45% share. Enter what a period earned and the views it took to earn it to get your RPM. The result is placed against reported niche bands so you can see where you sit. No signup, no card.
Revenue and views from the same period become your RPM instantly. It is pure arithmetic with no modelling, which makes it the cleanest health check on a channel's economics.
The verdict places your RPM against reported bands, from music near $1.50 up to finance at $10 to $25 or more. Your number only means something next to the band for your topic.
A low RPM in a low-band niche is structure, not failure. The context notes say which situation you are in, so you change strategy only when strategy is actually the problem.
Two numbers and a click. No account, no setup and no waiting.
Verdicts trace to reported niche bands rather than an invented target.
Pure arithmetic on your own revenue and views.
Notes point at niche, geography or ad-friendliness as the likely driver.
Pair it with the CPM and money calculators for both sides of the split.
When one channel is not enough, the full platform tracks 10M+ creators.
Save 50% on annual billing across paid plans.
"We tested three platforms before landing on Flinque. The creator data is more reliable. The filters actually work. Our team spends half the time finding the right influencers now."
"Flinque replaced two tools we were paying for separately. Creator discovery and performance tracking in one place. And the data is actually accurate."
"Our campaign turnaround time dropped significantly after switching to Flinque. What used to take a full day of research now takes under an hour."
The RPM calculator is free with no signup. When you need audience data, engagement tracking and brand-partnership discovery, the full platform picks up where the arithmetic stops.
Divide the revenue a period earned by the views it took to earn it, then multiply by 1,000. Earning $500 from 100,000 views works out at a $5.00 RPM. Use figures from the same period, ideally straight from YouTube Studio, so the two numbers describe the same traffic. RPM is measured on your side of the split, after YouTube's reported 45% share, which is what makes it the honest measure of what a channel actually earns per 1,000 views.
Reported figures put most creators between $2 and $10 per 1,000 views. Niche moves the goalposts: finance, tech and business channels report $10 to $25 or more, education $8 to $15, lifestyle and entertainment $2 to $4, gaming around $4 and music near $1.50. So a $4 RPM is strong for a music channel and weak for a finance channel. Judge your number against the reported band for your own topic rather than against a single universal target.
CPM is what advertisers pay per 1,000 ad impressions before any split. RPM is what you keep per 1,000 views after YouTube's reported 45% share and after views that carried no ad are averaged in. Reported practice puts RPM at roughly 0.55 times CPM. Studio shows both and the gap between them is normal rather than a problem. When you want the advertiser-side view, the CPM calculator in the YouTube tools list works the other direction.
The usual reported drivers are niche, audience geography and ad-friendliness. A reported $1.50 music RPM or $2 to $4 lifestyle RPM is structural, since advertisers bid less for those audiences. Views from lower-CPM countries pull the average down regardless of content. Content flagged as less advertiser-friendly earns fewer or cheaper ads. Check which of the three applies before changing anything, since a low RPM in a low-band niche is normal rather than fixable.
The levers the reported bands point at are topic mix and format. Content that serves buying-intent audiences, the finance, tech and business territory reported at $10 to $25, earns structurally more per view. Long-form earns far more than Shorts, whose reported RPM of $0.03 to $0.10 barely registers against long-form bands. Audience geography also matters, though it follows from topic and language more than from anything you toggle. Treat RPM as mostly a strategic outcome rather than a setting.
Yes, it is free with no signup and no card. Everything is computed in your browser from what you type, with nothing stored or sent anywhere. It sits alongside the other free YouTube tools listed on this page, so you can read a channel from several angles in a few minutes. When you need creator discovery, audience data and vetting at scale, the full platform covers more than 10 million verified creators, starting at $0 with no card.
10M+ verified creators across 4 platforms, 12 filters and a fake-follower score on every profile. No card.