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Enter your product price, profit margin and the creator fee to see exactly how many units and how much revenue the placement must drive before it pays for itself. Pure buyer maths from your own numbers. No signup, no card.
Price, margin and fee become a unit target and a revenue target instantly. It is pure arithmetic from your own economics, with no benchmark assumptions hiding inside.
The target moves linearly with the fee, so running the maths at both ends of a quote shows exactly how many units a negotiation saves. That is leverage you can take into the conversation.
If the units are realistic, the deal can pay for itself. If they are not, you are buying awareness and should judge it that way. The calculator makes that fork explicit before money moves.
Three numbers and a click gives you the break-even. No account, no setup and no waiting.
Computed entirely from your inputs. The tool imposes no benchmark on your economics.
Fee sensitivity is linear, so you can price a discount in units saved.
Compare the unit target against genuine reach before you commit budget.
Pair it with the rate estimator and the budget planner to shape the whole deal.
When you need creators who can hit the target, the full platform vets 10M+ profiles.
Save 50% on annual billing across paid plans.
"We tested three platforms before landing on Flinque. The creator data is more reliable. The filters actually work. Our team spends half the time finding the right influencers now."
"Flinque replaced two tools we were paying for separately. Creator discovery and performance tracking in one place. And the data is actually accurate."
"Our campaign turnaround time dropped significantly after switching to Flinque. What used to take a full day of research now takes under an hour."
The break-even calculator is free with no signup. When the deal maths works, the full platform finds and vets the creators whose real audiences can deliver it.
Two formulas, both from your own numbers. Break-even units divide the creator fee by the profit each unit earns, which is price times margin. Break-even revenue divides the fee by the margin. A $2,000 fee against a $50 product at a 40% margin means $20 profit per unit, so 100 units and $5,000 in revenue to cover the fee. No benchmarks are involved, which is what makes this the cleanest go or no-go number in campaign planning.
They are the same threshold seen from two angles. Units tell you how many individual sales the placement must drive, which is the number to compare against what a creator's audience can realistically deliver. Revenue tells you the gross sales figure that covers the fee, which is the number finance recognises. Revenue is always the fee divided by margin, so a $2,000 fee at a 40% margin needs $5,000 of tracked sales regardless of the product mix.
Use your contribution margin on the product being promoted, meaning what is left of the price after the direct costs of making and delivering one more unit. That is your own accounting figure rather than any industry benchmark and the calculator deliberately uses no default. If your margin varies across a range being promoted, run the calculation with the blended figure or with the hero product's margin for a conservative read.
First check whether the target is realistic against the audience. If a creator reaches 40,000 genuine people and the target is 100 units, that is a 0.25% conversion of reach, which is demanding though not absurd. If the maths clearly cannot work, negotiate the fee down, improve the margin with a bundle or accept that the placement is buying awareness rather than direct payback. Reported earned media value sits around $5.78 per $1 spent, though EMV is equivalent ad value rather than revenue, so it should never substitute for this calculation.
Linearly, which is what makes this calculator useful in a negotiation. Halving the fee halves both the unit and the revenue target and every dollar negotiated off the fee comes straight off the threshold. Reported rate bands help you judge the fee itself: micro creators are reported at $150 to $1,500 per post and macro at $5,000 to $20,000. Run the calculation at both ends of a quote to see what the negotiation is actually worth in units.
Yes, it is free with no signup and no card and everything is computed in your browser from the three numbers you enter. Nothing is stored or sent anywhere. It pairs well with the rate estimator for judging the fee and the CPM calculator for judging the reach price. When you need to find creators whose real audiences can actually hit your unit target, the full platform covers more than 10 million verified profiles, starting at $0 with no card.
10M+ verified creators across 4 platforms, 12 filters and a fake-follower score on every profile. No card.