Fanbytes vs Disrupt

Introduction

Fanbytes and Disrupt are both London influencer agencies with recognisable client lists. They are not interchangeable. Fanbytes built its name as a Gen Z specialist working across TikTok, Snapchat, Instagram and YouTube. It was reportedly acquired by Brainlabs in 2022, which puts it inside a larger performance-media group. Disrupt is a full-service agency whose stated approach is performance-driven and culturally relevant, with a client list that runs from Netflix to The FA.

The choice between them is really a choice about how narrow you want your partner to be. A Gen Z specialist inside a media group brings depth on one audience and the buying muscle of a parent company. A full-service independent brings breadth across formats and categories. This comparison covers what each does, the client evidence behind each and where a brand still has to do its own work.

Fanbytes vs Disrupt at a glance

The quick read on both agencies, with Flinque shown for contrast.

What Fanbytes is

Fanbytes is an influencer-only agency in London built around Gen Z. The described platform mix is TikTok, Snapchat, Instagram and YouTube, which is a sharper set than most agencies list and reflects where a younger audience actually spends time. Snapchat in particular is unusual to see named, because many agencies quietly drop it.

It was reportedly acquired by Brainlabs in 2022 and now trades as Fanbytes by Brainlabs. That matters commercially. You are engaging a specialist team that sits inside a larger performance-media business, which can be an advantage if you want influencer work joined up with paid media. Reported clients include Nike, Deliveroo, Samsung and H&M, a mix of sportswear, delivery, consumer electronics and fast fashion. All four are categories where Gen Z attention is the thing being bought.

What Disrupt is

Disrupt, also trading as Disrupt Marketing, is a full-service agency in London. The stated positioning is performance-driven and culturally relevant work, which is a deliberate attempt to sit between two camps: agencies that chase measurable response and agencies that chase cultural moments. Full-service here means the brief does not have to arrive pre-shaped as an influencer campaign.

Reported clients include Vinted, Wizz Air, Netflix, LG and The FA. That list is unusually broad in category terms. Resale marketplace, budget airline, streaming service, consumer electronics and a national sporting body have very little in common as businesses, which suggests the agency sells an approach rather than category expertise. For a brand that is a strength if your category is unusual. It is less compelling if you specifically want someone who has already run your exact play.

Head to head

The useful question is whether your audience is the specialism or your category is. Fanbytes is the sharper choice when the brief is explicitly Gen Z and the platform mix leans TikTok or Snapchat. The Brainlabs relationship also makes joined-up paid media easier to ask for. Disrupt is the sharper choice when the brief is broader than influencer alone or when the cultural angle matters as much as the response rate. Neither publishes pricing, so both conversations start with a scoping call rather than a number. Neither is a discovery tool either. Both will bring creators to you from their own networks and relationships, which is efficient when it fits and limiting when it does not. The reported client lists are the most useful evidence available for judging fit, because they show what each has actually been trusted to run.

Where each one leaves a gap

Where Fanbytes leaves a gap

• The Gen Z focus is the whole proposition. A brand selling to buyers in their forties will find the specialism working against the brief.
• Sitting inside Brainlabs since the reported 2022 acquisition changes the commercial relationship. Independent-agency flexibility is not what you are buying.
• No published pricing. There is no public rate to benchmark a proposal against before you enter a scoping conversation.

Where Disrupt leaves a gap

• Full-service breadth means influencer work is one service among several. A brand wanting deep single-platform specialism may find the focus thinner than a dedicated shop.
• The reported client list spans very different categories. That signals approach over category depth, so ask directly for work in yours.
• Pricing is quote-based. Comparing Disrupt against another agency on cost requires both to scope the same brief first.

Where Flinque fits

Flinque is software rather than an agency, so it does not compete with either on delivery. It covers the step that comes first, which is deciding which creators are worth putting in a brief at all. Flinque indexes 10M+ verified creators across 4 platforms, with 200 data points per creator reported on each profile, so audience location, authenticity and engagement can be checked before anyone quotes you.

Used alongside either agency, that changes the shape of the conversation. Instead of asking who they can get, you arrive with named creators and a reason for each. Flinque is self-serve with no demo and no annual lock-in. The Free Plan is $0, Starter is $49 a month and Enterprise is $150 a month. For a brand comparing a Gen Z specialist against a full-service shop, doing the shortlist first also makes the two proposals genuinely comparable, because both are then pricing the same target list rather than their own preferred rosters.