What is a good ROI for influencer marketing?

Good ROI is whatever beats your other channels on the same metric. Compare influencer to your paid social on cost per acquisition before chasing a magic multiple.

Set the benchmark before launch. Deciding what good looks like after the numbers land is how every campaign mysteriously becomes a success.

There is no universal number, because ROI depends entirely on the goal and how strictly you measure it. For a direct-response campaign with tracked sales, many brands look to earn back a multiple of their spend in attributable revenue and what counts as good is really what beats your other channels on the same math. If influencer outperforms your paid social on cost per acquisition, that is a good ROI whatever the headline multiple.

For awareness goals, a revenue multiple is the wrong yardstick. There you judge value against what the reach and engagement would have cost in paid media, plus softer signals like branded search lift and audience growth. The honest move is to set the benchmark before the campaign and measure against that, not to back-fit a flattering number afterwards.

Any ROI figure is only as trustworthy as the attribution under it and attribution starts with knowing exactly who you worked with and how their audience performed. Flinque keeps that creator and audience data in one place, so the return side of your ROI rests on real numbers rather than estimates.

Match the yardstick to the goal. Revenue multiples for sales campaigns, media-value and lift for awareness. Mixing them produces numbers nobody trusts.