How do you calculate the ROI of an Instagram influencer campaign?

Revenue minus cost, over cost, times 100. The arithmetic is easy, the discipline is making sure the revenue is actually tracked and not guessed.

The formula is the standard one: take the revenue the campaign produced, subtract the total cost, divide by the total cost, multiply by 100. That gives ROI as a percentage. If you spent 2,000 dollars and the tracked revenue was 8,000, that is 8,000 minus 2,000 divided by 2,000 times 100, which is 300 percent.

Two places people fudge it. Revenue has to be attributable, so it comes from per-creator codes and tracked links, not a guess. And total cost is everything: the creator fee, free product at cost and a fair slice of your own team time, not just the cash that left the account. Skip those and the number flatters you.

For an awareness campaign with no direct sales, swap revenue for an equivalent media value, what the reach and engagement would have cost in paid ads and treat the result as a softer estimate. Flinque gives you the audience and engagement figures that estimate leans on, so it is grounded rather than invented.

Count every cost. Fee, product, shipping and your own hours. ROI that only counts the creator fee is a number designed to look good.

For awareness with no sales, use equivalent media value as the return. Just label it an estimate so nobody mistakes it for hard revenue.