How do you attribute sales across multiple influencers?

Unique code per creator is non-negotiable with multiple influencers. Shared codes make it impossible to tell who actually drove which sale.

Last-click over-credits the closer and ignores the warm-up. A how-did-you-hear field at checkout catches the creator who really did the influencing.

The base move is the same as single-creator tracking: a unique discount code and a tagged link per creator, so every order points at one source. That cleanly handles the buyer who sees one creator and buys. The hard case is the buyer who saw three of your creators before purchasing, because last-click attribution hands the whole sale to whoever got the final tap and ignores the two who warmed them up.

You cannot perfectly untangle that but you can stop pretending one creator did it all. A how-did-you-hear-about-us field at checkout lets buyers name the creator who actually influenced them, which differs from the last click more than you would expect. Looking at first-touch alongside last-touch shows you which creators start journeys versus close them and you can split credit rather than awarding it whole.

Overlap also depends on how similar your creators audiences are. Running creators with heavily overlapping followers means the same people see everything and attribution blurs. Flinque shows audience data per creator, so you can pick a roster whose audiences are distinct enough that attribution stays clean in the first place.

Pick creators with different audiences. When your influencers all reach the same people, every attribution model fights itself.