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Agency comparison · Updated August 15, 2026

The Shelf vs AdParlor: Which to Pick

One of these runs full-funnel influencer campaigns from Atlanta. The other pairs influencer work with media buying, now under a new name. The Shelf is a full-funnel influencer marketing shop. AdParlor, now rebranded Trevant, combines influencer marketing with media buying. Full-funnel influencer against influencer with media buying.

Short answer: pick The Shelf if you want full-funnel influencer marketing. Pick AdParlor if you want influencer marketing paired with media buying. Or pick Flinque if you would rather find and vet creators yourself at a flat price you can start free.
See Flinque pricing
4.9/5 across 2,000+ reviews10M+ verified creatorsUsed by Vodafone, Hyatt and Abbott
The 5-second answer

Which one is right for you

Three buyers, three picks. Find the column that sounds like your team.

Choose The Shelf if

  • You want influencer across the whole funnel
  • You value measured, end-to-end creator work
  • Full-funnel influencer matters more than paid media

Choose AdParlor if

  • You want influencer and media buying together
  • You value paid media under one roof
  • Combined performance matters more than creator depth
Free, no card

Choose Flinque if

  • You want to find and vet creators yourself with no sales call
  • You want flat published pricing you can start free
  • You want to run discovery in-house, not hire an agency
Side by side

The Shelf vs AdParlor vs Flinque

Fourteen factors across all three, from a full-funnel influencer shop to an influencer-and-media-buying shop. Flinque is the flat-price software option on the right.

FactorThe ShelfAdParlorBest valueFlinque
Best forFull-funnel influencer marketingInfluencer and media buyingTeams running discovery in-house
TypeFull-funnel influencer agencyPerformance and media shopSelf-serve software
HeadquartersAtlanta, GeorgiaNew York, New YorkRemote, serving 25+ countries
FocusInfluencer across the funnelInfluencer and media buyingDiscovery and vetting
Also known asThe ShelfNow rebranded TrevantFlinque
OwnershipIndependentAcquired by Fluent, 2019Independent
Reported clientsNordstrom and ROAR OrganicMinimal public dataSelf-serve, no client gate
Paid mediaNot its focusMedia buying includedNot a media buyer
ScaleFull-funnel specialistCombined performance shop10M+ verified creators
Creator poolFull-funnel creatorsAgency-sourced10M+ verified creators
Published pricingNoneNoneFree $0, Starter $49, Enterprise $150
Self-serve searchNoNoYes
Free tierNoNoYes, no card
Data per creatorNot publishedNot published200 data points reported

How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.

The detail

What each agency actually does

What is The Shelf

AtlantaFull-funnelInfluencerPerformance

The Shelf runs the full funnel. An Atlanta agency, it does full-funnel influencer marketing, meaning it works creator campaigns from awareness through to conversion rather than just the top of the funnel, with reported clients like Nordstrom, Savers Value Village, ROAR Organic and Peelz Citrus. For a brand that wants influencer work measured and managed across the whole funnel, that end-to-end performance focus is the reason to look at The Shelf.

The trade against a media-buying shop is paid-media breadth. The Shelf concentrates on full-funnel influencer marketing rather than running broad paid-media buying alongside it, so a brand wanting influencer and media buying under one roof may look elsewhere. Its strength is depth in creator performance across the funnel. That suits a brand whose focus is influencer done end to end. If your need pairs creators with heavy media buying, a shop built for both is a wider fit.

What The Shelf does well

  • Full-funnel influencer marketing
  • Measured from awareness to conversion
  • Reported clients are recognisable brands
  • Depth in creator performance

Where it falls short

  • Not a media-buying shop
  • Paid media is not its focus
  • Narrower than a combined offer
  • No published pricing and no self-serve search

What is AdParlor

New YorkMedia buyingNow TrevantPerformance

AdParlor pairs influencer with media buying. A New York performance shop, it combines influencer marketing with media buying, so a brand gets creator work and paid-media buying from one team. One thing to know up front: AdParlor was acquired by Fluent in 2019 and relaunched as Trevant in June 2026, so you may see it under both names. For a brand that wants influencer and media buying together, that combined performance model is the reason to look here.

The trade is that AdParlor publishes little, so the read leans on a call rather than a documented client list. Its pairing of influencer with media buying is broader than a pure creator specialist, which is a strength if you want both and a mismatch if you only want full-funnel influencer depth. That suits a brand wanting paid media and creators together. Confirm too how the Trevant rebrand has shaped the offer, since a just-relaunched name can still be settling.

What AdParlor does well

  • Influencer and media buying together
  • Paid media under one roof
  • A combined performance model
  • New York performance experience

Where it falls short

  • Minimal public data to assess
  • Rebrand to Trevant still settling
  • Broader than pure influencer depth
  • No published pricing and no self-serve search

The Shelf vs AdParlor head to head

The choice is full-funnel influencer against influencer paired with media buying. The Shelf runs creator campaigns across the whole funnel from Atlanta, which suits a brand that wants influencer measured end to end. AdParlor, now rebranded Trevant, combines influencer marketing with media buying from New York, which suits a brand that wants creators and paid media from one team. If your focus is full-funnel influencer, the specialist fits. If you want media buying alongside creators, the combined shop does, though its rebrand is worth confirming before you commit.

There is a way to handle the creator part yourself, whichever you lean toward. Flinque indexes 10M+ verified creators across 4 platforms, each with a fake-follower score and 200 reported data points, at $0 to start and $49 a month after, so you can run discovery and vetting in-house and add a full-funnel influencer shop or a media-buying partner only when the work genuinely calls for one.

By scenario

Which should you actually pick

Forget the pitch decks for a second. Match the partner to the situation you are in.

You want full-funnel influencer

You want creator work measured across the whole funnel. That is The Shelf.

→ Pick The Shelf

You want media buying too

You want influencer and paid media from one team. That is AdParlor, now Trevant.

→ Pick AdParlor

You want to find creators first

Before any agency, on data. Flinque reports 200 data points per creator, free to start with no card.

→ Pick Flinque

You want a knowable price

Neither publishes pricing. Flinque is $0 to start and $49 a month, so you can begin without a sales call.

→ Start with Flinque
A third option

Flinque: verified discovery at a flat price

If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.

  • 10M+ verified creators
  • 4 platforms: IG, YouTube, TikTok, X
  • 200 data points per creator
  • 12 search filters
  • Fake-follower check on every profile
  • Free, $49, $150, published
Watch

See Flinque in action

Short walkthroughs on pricing, discovery and vetting from the Flinque team.

Influencer Discovery Platforms That We Made Easy and Affordable

Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)

FAQs

Common questions about The Shelf and AdParlor

What is the difference between The Shelf and AdParlor?
The Shelf is an Atlanta agency doing full-funnel influencer marketing, from awareness through to conversion. AdParlor is a New York performance shop that pairs influencer marketing with media buying, now rebranded Trevant. One is a full-funnel creator specialist. The other combines influencer with paid media, so they suit different briefs.
Why is AdParlor also called Trevant?
AdParlor was acquired by Fluent in 2019 and relaunched as Trevant in June 2026, so the same business appears under both names during the transition. If you are scoping it, expect to see either name and confirm you are dealing with the current entity. As with any recent rebrand, it is worth checking how the change has shaped the team and the offer before committing.
What does The Shelf mean by full-funnel?
It means running influencer campaigns across the whole funnel, from awareness at the top through to conversion at the bottom, rather than just chasing reach. Reported clients like Nordstrom fit that measured approach. That end-to-end focus is its pitch, which differs from AdParlor, where influencer sits alongside media buying rather than being worked across the funnel as the core discipline.
Which suits a brand wanting media buying too?
AdParlor, now Trevant, since it pairs influencer marketing with media buying from one team. A brand that wants creators and paid media together gets a combined shop built for that. The Shelf concentrates on full-funnel influencer rather than running media buying, so for creators and paid media AdParlor is the stronger fit while The Shelf suits influencer depth.
Which suits full-funnel influencer work?
The Shelf, since working creators from awareness to conversion is its whole focus. A brand wanting influencer measured and managed end to end gets a specialist built for that. AdParlor pairs influencer with media buying rather than concentrating on full-funnel creator depth, so for that discipline The Shelf is the closer fit while AdParlor suits a combined performance brief.
How documented are they?
The Shelf lists reported clients like Nordstrom and ROAR Organic that hint at its work, while AdParlor publishes little and is mid-rebrand to Trevant, so it leans more on a call than a public record. Both decisions benefit from references. For AdParlor especially, confirm the current entity and offer given the name change before scoping any engagement.
How much do they cost?
Neither publishes pricing. The Shelf quotes a full-funnel influencer engagement, while AdParlor, now Trevant, quotes a combined influencer and media-buying program. So costs only firm up once each scopes your brief, which makes them hard to compare against each other or against a self-serve tool with published tiers up front.
Is there a software alternative to both?
Yes. Flinque is self-serve software covering discovery and vetting, indexing 10M+ verified creators across 4 platforms with 200 data points per creator reported on each profile. There is no demo and no annual lock-in. The Free Plan is $0, Starter is $49 a month and Enterprise is $150.

Written & reviewed by Flinque Research Team

Influencer Marketing Research · View team →

Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.

Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.

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