NeoReach vs The Shelf: Which to Pick
Both of these promise performance and reach it by opposite routes. NeoReach gives you the data, pricing and ROI figures to make performance decisions yourself. The Shelf runs the whole funnel for you, from awareness down to conversion. Decision tools against a done-for-you funnel.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose NeoReach if
- You want the data to drive performance yourself
- You value pricing, ROI and competitor spend figures
- You have a team to act on the numbers
Choose The Shelf if
- You want the full funnel run for you
- You want awareness through conversion in one program
- You would rather hand off than instrument it yourself
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
NeoReach vs The Shelf vs Flinque
Fourteen factors across all three, because two performance shops can mean data or done-for-you. Flinque is the flat-price software option on the right.
| Factor | NeoReach | The Shelf | Best valueFlinque |
|---|---|---|---|
| Best for | Performance driven by data you hold | A full funnel run end to end | Teams running discovery in-house |
| Type | SaaS platform and managed agency | Performance, full-funnel influencer | Self-serve software |
| Headquarters | San Francisco, founded 2013 | Atlanta, Georgia | Remote, serving 25+ countries |
| Route to performance | Data, pricing and ROI figures | Running the whole funnel | Discovery and vetting data |
| Core focus | Discovery, analytics, payments | Full-funnel influencer marketing | Discovery and vetting |
| What you do | Act on the data yourself | Hand off the funnel | Drive the software |
| Reported clients | 500+ brands, $50M+ paid | Nordstrom, ROAR Organic and Peelz Citrus | Self-serve, no client gate |
| Signature | Developer API and pricing data | Awareness through conversion | 200 data points per creator |
| Creator pool | Algorithm-mined, not opt-in | Agency relationships | 10M+ verified creators |
| Managed cost | Reported from about $25,000 | Quote per program | Not offered |
| Published pricing | SaaS reported $399 to $1,500 a month | None | Free $0, Starter $49, Enterprise $150 |
| Self-serve search | Yes on the platform | No | Yes |
| Free tier | No | No | Yes, no card |
| Data per creator | Not published | Not published | 200 data points reported |
How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is NeoReach
NeoReach reaches performance by handing you the data. Founded in San Francisco in 2013, it is a platform and agency whose edge, on this page, is its analytics: sponsorship pricing data, historical price and ROI figures, competitor spend analysis and fraud detection, much of it available through a developer API. The premise is that if you can see what campaigns really cost and return, you can make better performance decisions yourself. It is performance as instrumentation rather than performance as a service.
That premise assumes you have people to act on the numbers. NeoReach will show you the economics of a reported 2 to 3 million profiles and let you run campaigns and payments. It does not own the outcome for you. Its SaaS is priced from $399 a month on that self-serve basis. If your team wants the levers and the data to pull them, this fits. If you would rather someone else own the funnel end to end, a data platform is giving you tools when you wanted a result.
What NeoReach does well
- Pricing, ROI and competitor spend data
- Developer API to act on the figures
- Published SaaS pricing from $399 a month
- Performance you instrument yourself
Where it falls short
- You own the outcome, not the platform
- Needs a team to act on the data
- Not a done-for-you funnel
- Profiles mined rather than opted in
What is The Shelf
The Shelf reaches performance by running the whole thing. An Atlanta agency, it describes itself as full-funnel influencer marketing, meaning it takes a campaign from awareness at the top through to conversion at the bottom rather than handing you tools to do it. Reported clients include Nordstrom, Savers Value Village, ROAR Organic and Peelz Citrus, a retail and consumer spread that fits an agency built to move product through a complete funnel rather than to supply data.
The value of full-funnel is that one team owns the result and the handoffs between stages do not fall to you. The cost is control and transparency: you are buying an outcome on a quote rather than instrumenting it yourself, with no platform or API to pull the numbers into your own systems. Public detail is moderate, with a published client list but no pricing, so ask how it defines and measures conversion at the bottom of the funnel, since full-funnel claims are only as good as the attribution at the end.
What The Shelf does well
- Owns the full funnel, awareness to conversion
- One team, no handoffs falling to you
- Reported clients are retail and consumer brands
- A result rather than a set of tools
Where it falls short
- No data platform or API to pull figures
- An outcome on a quote, less transparent
- Conversion definitions need pinning down
- No published pricing and no self-serve search
NeoReach vs The Shelf head to head
Both say performance, so make each one define it. NeoReach means data: the pricing, ROI and spend figures to make performance decisions, delivered to a team that will act on them. The Shelf means outcome: a full funnel run end to end so you do not have to instrument anything. If you have the people and want the levers, the data platform fits. If you want a result and would rather hand off the whole funnel, the agency does. Paying for data you have nobody to use is as wasteful as paying for a managed funnel you wanted to run yourself.
There is a leaner option that gives you the data without the platform price or the managed retainer. Flinque indexes 10M+ verified creators across 4 platforms, each with a fake-follower score and 200 reported data points, at $0 to start and $49 a month after, so you get the numbers to drive performance yourself, whether or not you also hire someone to run the funnel.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You want the data and the levers
You have a team and want pricing, ROI and spend figures to drive performance yourself. That is NeoReach's data model.
→ Pick NeoReachYou want the funnel run for you
Awareness through conversion, owned by one team with no handoffs falling to you. That is The Shelf's full-funnel service.
→ Pick The ShelfYou want data without the platform price
The NeoReach platform opens at $399 a month. Flinque reports 200 data points per creator at $0 to start and $49 a month, no card.
→ Pick FlinqueYou have no team to act on data
A data platform needs people to exploit it. Flinque gives readable per-creator data at $0 to start, so a small team can still decide well.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
Influencer Discovery Platforms That We Made Easy and Affordable
Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)
Common questions about NeoReach and The Shelf
What is the difference between NeoReach and The Shelf?
Which suits a team that wants control?
Which suits a brand that wants to hand off?
What does full-funnel mean for The Shelf?
Does NeoReach run campaigns for me?
Which is more transparent on results?
How much do they cost?
Is there a software alternative to both?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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