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Agency comparison · Updated August 13, 2026

AdParlor vs IMA: Which to Pick

Neither of these still trades under the name you probably searched for. One relaunched as Trevant in June 2026. The other sits inside Monks. Sorting out who you would actually be contracting with is the first job on this page.

Short answer: pick AdParlor if you want influencer work bought alongside media, now under the Trevant name. Pick IMA if you want a global campaign agency with production behind it inside Monks. Or pick Flinque if you would rather find and vet creators yourself at a flat price you can start free.
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4.9/5 across 2,000+ reviews10M+ verified creatorsUsed by Vodafone, Hyatt and Abbott
The 5-second answer

Which one is right for you

Three buyers, three picks. Find the column that sounds like your team.

Choose AdParlor if

  • You want influencer work bought with media buying
  • You are comfortable contracting with Trevant
  • Performance measurement matters more than production

Choose IMA if

  • You want a global campaign with production attached
  • You are a fashion, beauty or consumer electronics brand
  • You want the resources of a large holding group
Free, no card

Choose Flinque if

  • You want to find and vet creators yourself with no sales call
  • You want flat published pricing you can start free
  • You want to run discovery in-house, not hire an agency
Side by side

AdParlor vs IMA vs Flinque

Fourteen factors across all three, starting with identity, because both of these have changed name or owner. Flinque is the flat-price software option on the right.

FactorAdParlorIMABest valueFlinque
Best forBrands buying influencer with mediaGlobal consumer brands wanting scaleTeams running discovery in-house
Trading name nowTrevant, since June 2026IMA, inside MonksFlinque
TypePerformance agencyFull-service global agencySelf-serve software
HeadquartersNew York, New YorkAmsterdam, NetherlandsRemote, serving 25+ countries
OwnershipAcquired by Fluent in 2019Absorbed into MediaMonks in 2019Independent
Core focusInfluencer marketing and media buyingGlobal influencer campaignsDiscovery and vetting
Reported clientsMinimal public dataDiesel, Tommy Hilfiger and NiveaSelf-serve, no client gate
Public evidenceThinNamed brands publishedPricing and limits published
Media buyingYes, bought togetherNot the stated focusNot offered
Group scaleInside FluentInside Monks, formerly S4 CapitalIndependent
Creator poolAgency relationshipsAgency relationships10M+ verified creators
Published pricingNoneNoneFree $0, Starter $49, Enterprise $150
Self-serve searchNoNoYes
Data per creatorNot publishedNot published200 data points reported

How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.

The detail

What each agency actually does

What is AdParlor

New YorkPerformanceNow TrevantMedia buying

AdParlor is a performance agency in New York pairing influencer marketing with media buying. Before anything else, settle the name. Fluent acquired it in 2019 and in June 2026 it relaunched as Trevant, so the agency you find under one name will send you a contract under another. That is recent enough that most of what you read about AdParlor predates the change, which is worth remembering when you weigh any review or case study.

The substantive offer is buying influencer work and media in the same place. That combination matters more than it sounds, because creator content usually performs best when there is paid distribution behind it. Splitting those across two suppliers puts the handoff in your lap. Public detail is thin, with no substantial client list to weigh, so press for examples from after the Fluent acquisition rather than from the independent era.

What AdParlor does well

  • Influencer and media buying bought together
  • Paid distribution behind creator content by default
  • Backed by Fluent since 2019
  • Performance framing rather than pure awareness

Where it falls short

  • Trades as Trevant now, which complicates research
  • Minimal public data to assess before a call
  • Most published material predates the June 2026 relaunch
  • No published pricing and no self-serve search

What is IMA

AmsterdamInside MonksGlobalFull-service

IMA, the Influencer Marketing Agency, runs global influencer campaigns from Amsterdam. Its ownership is the structural fact that shapes everything else. S4 Capital absorbed it into MediaMonks in 2019 and the group rebranded to Monks in 2024, so you are engaging an agency inside a large production and marketing organisation rather than an independent shop. That brings resources a standalone agency cannot fund.

Reported clients include Diesel, Tommy Hilfiger, Nivea and Samsung. Two fashion houses, a personal care giant and a consumer electronics maker is a coherent enough spread to read as genuine brand experience at scale. One caution worth passing on: published descriptions of the network size vary considerably depending on where you read them, so treat any creator-count figure you are quoted as a claim to verify rather than a specification.

What IMA does well

  • Reported clients are recognisable global brands
  • Group resources and production capacity behind it
  • Genuine international campaign experience
  • Amsterdam base suits European and global work

Where it falls short

  • Inside a holding group, so your account is ranked against others
  • Published network-size figures are inconsistent
  • No published pricing to benchmark against
  • Heavy for a brand running a single small campaign

AdParlor vs IMA head to head

Start by writing down who signs the contract, because on this page that is genuinely unclear from the brand names. One is Trevant as of June 2026 and sits under Fluent. The other is IMA operating inside Monks. Once that is settled the choice is ordinary enough: AdParlor buys media alongside creator work, which suits a brand measuring performance, while IMA runs global campaigns with a large group behind it, which suits a brand that needs production and reach in several markets at once.

The shared weakness is that neither publishes pricing and both sit inside larger owners, so what you can verify before signing is limited. Flinque is the opposite proposition on that specific point: 10M+ verified creators across 4 platforms, 200 reported data points each, at $0 to start and $49 a month after, with the limits published rather than quoted.

By scenario

Which should you actually pick

Forget the pitch decks for a second. Match the partner to the situation you are in.

You want paid behind the posts

Creator content works harder with media behind it. Buying both from one supplier removes a handoff you would otherwise manage yourself.

→ Pick AdParlor

You are running several markets

A global campaign with production attached needs group resources. That is what sitting inside Monks actually buys you.

→ Pick IMA

You are unsure who you are contracting with

Both have changed name or owner. Settle the legal entity before scoping, then check any case study against the date it was published.

→ Ask both first

You just want the creators

No media buy, no production, no group. Flinque indexes 10M+ verified creators with a fake-follower score on each, free to start with no card.

→ Pick Flinque
A third option

Flinque: verified discovery at a flat price

If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.

  • 10M+ verified creators
  • 4 platforms: IG, YouTube, TikTok, X
  • 200 data points per creator
  • 12 search filters
  • Fake-follower check on every profile
  • Free, $49, $150, published
Watch

See Flinque in action

Short walkthroughs on pricing, discovery and vetting from the Flinque team.

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Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)

FAQs

Common questions about AdParlor and IMA

What is the difference between AdParlor and IMA?
AdParlor is a New York performance agency pairing influencer marketing with media buying, relaunched as Trevant in June 2026 under Fluent ownership. IMA is an Amsterdam full-service agency running global influencer campaigns from inside Monks. One buys media alongside creators. The other runs large international campaigns.
Is AdParlor still called AdParlor?
Not since June 2026, when it relaunched as Trevant. Fluent had acquired the business in 2019. The practical consequence is that searches return the old name attached to older material, so check the date on anything you read and confirm which legal entity would appear on your contract before you scope work.
Who owns IMA?
S4 Capital absorbed it into MediaMonks in 2019. That group rebranded to Monks in 2024. IMA still operates under its own name inside the organisation. What changes is that resourcing sits at group level, so ask which people are committed to your account rather than assuming the pitch team stays.
Which suits a global consumer brand?
IMA, on both ownership and reported clients. Diesel, Tommy Hilfiger, Nivea and Samsung are international names. A group with production capacity can staff several markets at once. AdParlor is the better fit when performance measurement and paid distribution matter more than production scale.
Why does buying media alongside influencer help?
Because creator content usually performs better with paid distribution behind it. Organic reach alone rarely delivers a predictable outcome. When one supplier holds both, nobody argues about whose job the handoff was. Splitting them across two agencies is workable, though it puts the coordination on you.
Can I trust the network-size figures?
Treat them carefully. Published descriptions of the IMA creator network vary depending on the source, which is common when a figure is repeated across marketing material over several years. Ask for the current number in writing and what counts as being in the network, because definitions differ more than counts do.
How much do they cost?
Neither publishes pricing and both quote against a scope. Agencies inside larger groups often carry higher rate cards because the overhead is larger, though that is a tendency rather than a rule. Bring the same brief to both so you are comparing the work rather than the corporate structure.
Is there a software alternative to both?
Yes. Flinque is self-serve software covering discovery and vetting, indexing 10M+ verified creators across 4 platforms with 200 data points per creator reported on each profile. There is no demo and no annual lock-in. The Free Plan is $0, Starter is $49 a month and Enterprise is $150.

Written & reviewed by Flinque Research Team

Influencer Marketing Research · View team →

Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.

Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.

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