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Agency comparison · Updated August 14, 2026

Newgen vs Veritone One: Which to Pick

One of these builds a brand through social creative. The other buys results in audio and creator video. Newgen is a London social-first agency focused on brand-building work. Veritone One runs pay-per-performance podcast, audio and creator-video advertising. Brand against response.

Short answer: pick Newgen if you want brand-building social creative. Pick Veritone One if you want pay-per-performance audio and creator video. Or pick Flinque if you would rather find and vet creators yourself at a flat price you can start free.
See Flinque pricing
4.9/5 across 2,000+ reviews10M+ verified creatorsUsed by Vodafone, Hyatt and Abbott
The 5-second answer

Which one is right for you

Three buyers, three picks. Find the column that sounds like your team.

Choose Newgen if

  • You want brand-building social creative
  • Awareness and affinity matter to you
  • Social is your primary channel

Choose Veritone One if

  • You want measurable, pay-per-performance results
  • Podcast, audio or creator video is your channel
  • Direct response matters more than brand
Free, no card

Choose Flinque if

  • You want to find and vet creators yourself with no sales call
  • You want flat published pricing you can start free
  • You want to run discovery in-house, not hire an agency
Side by side

Newgen vs Veritone One vs Flinque

Fourteen factors across all three, from a brand-building social agency to a performance audio shop. Flinque is the flat-price software option on the right.

FactorNewgenVeritone OneBest valueFlinque
Best forBrand-building social creativePay-per-performance audio and videoTeams running discovery in-house
TypeFull-service social-first agencyPerformance audio and creator agencySelf-serve software
HeadquartersLondon, UKUS, HQ uncertainRemote, serving 25+ countries
GoalBrand and awarenessDirect response and resultsDiscovery and vetting
ChannelSocial-firstPodcast, audio and creator video4 platforms
ModelCreative campaignsPay-per-performanceSelf-serve software
SignatureSocial-first brand creativeInfluencer Bridge platform200 data points per creator
Reported clientsPepsiCo, Porsche and HasbroMinimal public dataSelf-serve, no client gate
OwnershipFormerly Kairos MediaSubsidiary of Veritone IncIndependent
Recent changeRebranded 2024Combined with Oxford Road, 2024None
Published pricingNoneNoneFree $0, Starter $49, Enterprise $150
Self-serve searchNoNoYes
Free tierNoNoYes, no card
Data per creatorNot publishedNot published200 data points reported

How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.

The detail

What each agency actually does

What is Newgen

LondonBrand-buildingSocial-firstCreative

Newgen is a brand builder at heart. A London social-first agency, formerly Kairos Media, its work is creative campaigns aimed at awareness and affinity rather than a direct, measured response. Reported clients like PepsiCo, Porsche, Hasbro and Samsung fit an agency brands trust to shape how they are seen on social. If your goal is building a brand and making people feel something about it through social creative, that is the ground Newgen is built to work.

The trade is that brand-building is not the same as pay-per-performance. Newgen is not structured around buying measurable direct response in a channel like audio, so a brand chasing trackable actions per dollar is asking for a different model. There is no self-serve tool or published pricing either, so the diligence is asking to see recent brand work in your category and how it measures the softer outcomes it aims at, since brand results are real but harder to pin to a single number than a response metric.

What Newgen does well

  • Brand-building social-first creative
  • Reported clients are recognisable brands
  • Shapes awareness and affinity
  • Strong where social is the channel

Where it falls short

  • Not a pay-per-performance model
  • Brand outcomes harder to measure
  • No self-serve tool or published rates
  • Not built for audio direct response

What is Veritone One

USPerformanceAudio and videoPay-per-performance

Veritone One sells results, mostly in sound. A subsidiary of Veritone Inc, it runs performance-based podcast, audio and creator-video advertising, with a pay-per-performance model delivered through its Influencer Bridge platform, so a brand pays against outcomes rather than for reach alone. That response focus, together with its roots in podcast and audio, makes it a different animal from a social brand agency. In October 2024 it combined with Oxford Road to form a larger podcast-focused group, so the entity you engage now sits inside that structure.

The trade against a brand agency is that performance and audio are the point, not brand storytelling on social. Veritone One is aimed at trackable response in podcast, audio and creator video, so a brand whose goal is awareness on social is buying the wrong specialism. Public detail is thin and its standalone headquarters is not clearly stated, so confirm how the offer works after the Oxford Road combination and exactly what the pay-per-performance terms cover before committing. For measurable audio results, though, that model is the draw.

What Veritone One does well

  • Pay-per-performance, results-based
  • Strong in podcast, audio and creator video
  • Influencer Bridge performance platform
  • Backed by Veritone Inc and a podcast group

Where it falls short

  • Not a social brand-building agency
  • Thin public detail, HQ uncertain
  • Terms and structure to confirm post-merger
  • No published pricing and no self-serve search

Newgen vs Veritone One head to head

The split is brand against response, on different channels. Newgen builds brands through social creative, aiming at awareness and affinity. Veritone One buys measurable results in podcast, audio and creator video, on a pay-per-performance basis. If your goal is how a brand is felt and seen on social, the creative agency fits. If it is trackable actions per dollar in audio, the performance shop does. They are built for different outcomes on different channels, so the deciding question is whether you want brand-building or direct response, then on which channel.

There is a way to find and vet creators for either goal without committing to a brand retainer or a performance contract. Flinque indexes 10M+ verified creators across 4 platforms, each with a fake-follower score and 200 reported data points, at $0 to start and $49 a month after, so you can source social or video creators yourself and decide whether a brand agency or a performance shop is worth adding.

By scenario

Which should you actually pick

Forget the pitch decks for a second. Match the partner to the situation you are in.

You want to build a brand

You want social-first creative aimed at awareness and affinity. That is Newgen.

→ Pick Newgen

You want measurable audio results

You want pay-per-performance in podcast, audio or creator video. That is Veritone One.

→ Pick Veritone One

You want to find creators first

For brand or performance, on data. Flinque reports 200 data points per creator, free to start with no card.

→ Pick Flinque

You want a knowable price

Neither publishes pricing. Flinque is $0 to start and $49 a month, so you can begin without a sales call.

→ Start with Flinque
A third option

Flinque: verified discovery at a flat price

If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.

  • 10M+ verified creators
  • 4 platforms: IG, YouTube, TikTok, X
  • 200 data points per creator
  • 12 search filters
  • Fake-follower check on every profile
  • Free, $49, $150, published
Watch

See Flinque in action

Short walkthroughs on pricing, discovery and vetting from the Flinque team.

Influencer Discovery Platforms That We Made Easy and Affordable

Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)

FAQs

Common questions about Newgen and Veritone One

What is the difference between Newgen and Veritone One?
Newgen is a London social-first agency, formerly Kairos Media, focused on brand-building creative. Veritone One is a performance agency, part of Veritone Inc, that runs pay-per-performance podcast, audio and creator-video advertising. One builds brands on social. The other buys measurable results in audio and video, so they aim at different outcomes on different channels.
Does Newgen do performance or brand work?
Brand work, primarily. Its social-first creative is aimed at awareness and affinity rather than trackable direct response, which is what a brand-building agency delivers. If your goal is measurable actions per dollar, especially in audio, Veritone One's pay-per-performance model is closer to that, whereas Newgen shines when the objective is how a brand is seen and felt.
What is Influencer Bridge?
It is Veritone One's pay-per-performance platform, the mechanism through which it ties creator and audio advertising to measurable outcomes rather than to reach alone. That structure is central to its results-based pitch, letting a brand pay against performance. It is also what distinguishes it from a brand agency, which charges for creative and campaigns rather than for tracked response.
Which suits a brand-awareness campaign?
Newgen, since brand-building is what it does. A campaign aimed at awareness and affinity on social gets an agency built around creative and how a brand is perceived. Veritone One is a performance shop focused on measurable audio and video response, so for pure brand awareness rather than direct response the social-first agency is the fit.
Which suits a podcast or audio campaign?
Veritone One, clearly. Podcast and audio are its home ground, delivered on a pay-per-performance basis through Influencer Bridge, which is exactly what an audio-led, response-focused brief needs. Newgen is a social-first creative agency rather than an audio performance shop, so for podcast and audio the performance specialist is the stronger match.
What changed with the Oxford Road combination?
In October 2024 Veritone One combined with Oxford Road to form a larger podcast-focused group, so the business you engage now sits inside that structure rather than standing entirely alone. Its standalone headquarters was already unclear, so the sensible step is to confirm how the offer and the pay-per-performance terms work after the combination before scoping a campaign.
How much do they cost?
Neither publishes pricing. Newgen quotes a brand-building campaign, while Veritone One prices on a pay-per-performance basis tied to outcomes rather than a flat fee. So the models differ at the root, with real costs becoming clear only once each scopes your brief, which makes them hard to compare against each other or against a self-serve tool with published tiers.
Is there a software alternative to both?
Yes. Flinque is self-serve software covering discovery and vetting, indexing 10M+ verified creators across 4 platforms with 200 data points per creator reported on each profile. There is no demo and no annual lock-in. The Free Plan is $0, Starter is $49 a month and Enterprise is $150.

Written & reviewed by Flinque Research Team

Influencer Marketing Research · View team →

Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.

Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.

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