Moburst vs Newgen: Which to Pick
Both grew out of the tech and gaming world and then diverged. One turned into a growth-engineering shop that treats marketing as a system to optimise. The other turned into a creative agency that treats it as ideas to make. Science against craft. Your gap is one or the other.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose Moburst if
- Your problem is acquisition and growth mechanics
- You want ASO, media and user acquisition as a system
- The numbers matter more than the idea
Choose Newgen if
- Your problem is making creative people notice
- You want social-first ideas with cultural edge
- The idea matters more than the mechanics
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
Moburst vs Newgen vs Flinque
Fourteen factors across all three, from growth engineering to creative craft. Flinque is the flat-price software option on the right.
| Factor | Moburst | Newgen | Best valueFlinque |
|---|---|---|---|
| Best for | Engineering acquisition and growth | Making social-first creative | Teams running discovery in-house |
| Type | Mobile-first growth agency | Full-service creative agency | Self-serve software |
| Headquarters | New York, US/UK/Israel offices | London, United Kingdom | Remote, serving 25+ countries |
| Discipline | ASO, UA, media, creative | Social-first creative | Discovery and vetting |
| Bias | Growth as a system | Marketing as ideas | Filters you set yourself |
| Roots | Mobile and app growth | Gaming and creator, ex-Kairos | Software |
| Reported clients | Google, Uber and Reddit | PepsiCo, Porsche and Hasbro | Self-serve, no client gate |
| Former name | Moburst | Kairos Media, rebranded 2024 | Flinque |
| What it optimises | Installs and retention | Attention and relevance | The right creators |
| Creator pool | Agency relationships | Agency relationships | 10M+ verified creators |
| Published pricing | None | None | Free $0, Starter $49, Enterprise $150 |
| Self-serve search | No | No | Yes |
| Free tier | No | No | Yes, no card |
| Data per creator | Not published | Not published | 200 data points reported |
How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is Moburst
Moburst treats marketing as a system to be engineered. A mobile-first growth agency in New York with offices in the US, UK and Israel, it does app store optimisation, user acquisition, media and creative, with a mindset behind all of it that is mechanical: find the lever that moves the number, pull it, measure, repeat. Reported clients include Google, Uber, Samsung and Reddit, which are companies that think about growth in exactly those terms. If your problem is a machine that is not converting efficiently, Moburst is built to tune it.
Creative exists in that system as a means to a growth end rather than the point. Moburst will make an ad because a test says it will lift installs, not because it is a great idea in its own right, which for a lot of growth problems is precisely the right instinct. Where it is less suited is the brief where the whole challenge is making something people actually want to watch and share, since a growth engineer optimises what works and a creative agency tries to make something that has not existed before.
What Moburst does well
- Treats growth as an engineerable system
- Depth in ASO, user acquisition and media
- Reported clients think in growth terms
- Creative judged by whether it lifts the number
Where it falls short
- Creative is a means, not the point
- Less suited to a pure make-something-great brief
- Optimises what works over what is new
- No published pricing and no self-serve search
What is Newgen
Newgen went the other way, toward ideas. A London full-service agency, it was formerly Kairos Media and rebranded from the Kairos Group in 2024, carrying gaming and creator roots into social-first creative work. Its reported clients, PepsiCo, Porsche, Hasbro and Samsung, are brands that hire agencies to make things people notice rather than to tune an acquisition funnel. Where Moburst asks which lever moves the number, Newgen asks what would actually cut through a crowded feed.
That creative bias is the value and also the caveat. An idea-led agency is the right hire when attention is the scarce resource and a functional, growth-optimised ad would simply be ignored. It is the wrong hire when your real problem is efficiency rather than cut-through, because a beautiful idea does not fix a leaky funnel. Note the name history too, since Kairos, Kairos Media and Newgen all refer to the same lineage and you will find it under each depending on how old the source is.
What Newgen does well
- Idea-led, built to make work people notice
- Reported clients are major consumer brands
- Social-first creative with gaming and creator roots
- Right when attention is the scarce resource
Where it falls short
- Trades under several names across its history
- Not a growth-mechanics or acquisition shop
- A great idea does not fix a leaky funnel
- No published pricing and no self-serve search
Moburst vs Newgen head to head
Both came out of the same gaming-and-tech world and then chose opposite disciplines, which is what makes this a real decision rather than a mismatch. Moburst became an engineer: give it a growth problem and it will instrument and optimise it. Newgen became a maker: give it a blank page and it will produce something worth attention. The wrong one frustrates you in a predictable way, either a beautifully made campaign that nobody engineered to convert or an efficient machine producing work nobody wants to watch.
Either discipline still needs the right creators underneath it, which neither agency lets you pick yourself. Flinque does: 10M+ verified creators across 4 platforms, each with a fake-follower score and 200 reported data points, at $0 to start and $49 a month after, so whether you are optimising a funnel or making something people share, it rests on the right people.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
Your funnel is leaking
The problem is efficiency, not ideas. You need someone to instrument and optimise the growth machine, which is Moburst's discipline.
→ Pick MoburstNobody notices your work
The problem is cut-through, not mechanics. You need ideas that earn attention in a crowded feed, which is Newgen's craft.
→ Pick NewgenYou just need the creators
Neither hands you a searchable pool. Flinque indexes 10M+ verified creators with a fake-follower score on each, free to start with no card.
→ Pick FlinqueYou want the work to rest on data
Growth or creative, the creators decide it. Flinque reports 200 data points per creator so the shortlist is evidence-based, free to start.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
Influencer Discovery Platforms That We Made Easy and Affordable
Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)
Common questions about Moburst and Newgen
What is the difference between Moburst and Newgen?
Which suits an app that is not converting?
Which suits a brand nobody is noticing?
Why does Newgen have several names?
Can Moburst do creative work?
Why is public data comparable on both?
How much do they cost?
Is there a software alternative to both?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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