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Agency comparison · Updated August 14, 2026

Newgen vs HypeFactory: Which to Pick

One of these leads with creative ideas and a gaming pedigree. The other leads with AI and sheer scale. Newgen is a London social-first agency with creator and gaming roots. HypeFactory is a global AI-driven agency with a huge reported network. Craft against a scale machine.

Short answer: pick Newgen if you want social-first creative with gaming heritage. Pick HypeFactory if you want AI-driven scale and wide global reach. Or pick Flinque if you would rather find and vet creators yourself at a flat price you can start free.
See Flinque pricing
4.9/5 across 2,000+ reviews10M+ verified creatorsUsed by Vodafone, Hyatt and Abbott
The 5-second answer

Which one is right for you

Three buyers, three picks. Find the column that sounds like your team.

Choose Newgen if

  • You want strong social-first creative
  • Gaming and creator culture matter to your brand
  • Ideas matter more than raw reach

Choose HypeFactory if

  • You want AI-driven scale and coverage
  • You need APAC or MENA reach
  • Breadth of network matters most
Free, no card

Choose Flinque if

  • You want to find and vet creators yourself with no sales call
  • You want flat published pricing you can start free
  • You want to run discovery in-house, not hire an agency
Side by side

Newgen vs HypeFactory vs Flinque

Fourteen factors across all three, from a social-first creative agency to a global AI machine. Flinque is the flat-price software option on the right.

FactorNewgenHypeFactoryBest valueFlinque
Best forSocial-first creative campaignsAI-driven global scaleTeams running discovery in-house
TypeFull-service creative agencyAI-driven full-service agencySelf-serve software
HeadquartersLondon, UKCyprus, reportedRemote, serving 25+ countries
Leads withCreative ideasAI and network scaleDiscovery and vetting
HeritageGaming and creator rootsAI selection technologyDiscovery and vetting
Reported clientsPepsiCo, Porsche and HasbroVendor-reported scale figuresSelf-serve, no client gate
ScaleAgency-scale creativeReported 36M creator network10M+ verified creators
Regional strengthUK and Western brandsAPAC and MENA reported25+ countries
Former nameFormerly Kairos MediaNone notedNone
Creator poolAgency relationshipsAI-matched at scale10M+ verified creators
Published pricingNoneNoneFree $0, Starter $49, Enterprise $150
Self-serve searchNoNoYes
Free tierNoNoYes, no card
Data per creatorNot publishedNot published200 data points reported

How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.

The detail

What each agency actually does

What is Newgen

LondonSocial-firstCreativeGaming roots

Newgen leads with the idea. A London full-service agency, formerly Kairos Media, it is social-first with roots in gaming and creator culture, which shapes the kind of work it makes: creative campaigns built for social rather than a volume play. Reported clients like PepsiCo, Porsche, Hasbro and Samsung fit an agency trusted with recognisable brands. Its rebrand from Kairos followed BGF investment and the acquisition of other studios, so it comes with some scale, though the pitch is craft and cultural fluency more than a giant network.

The strength is creative that understands social and, particularly, gaming and creator communities, which is hard to fake. The limit is that a creative-led agency is not primarily a scale-and-reach machine, so a brand whose need is sheer coverage across many markets is buying the wrong thing. There is no self-serve tool or published rate card, so the diligence is asking to see recent social-first work in your category and confirming the gaming heritage translates to your brief rather than just its history.

What Newgen does well

  • Strong social-first creative
  • Genuine gaming and creator heritage
  • Reported clients are recognisable brands
  • Some scale from investment and acquisitions

Where it falls short

  • Not primarily a scale-and-reach machine
  • No self-serve tool or published rates
  • Creative craft over raw coverage
  • Heritage must translate to your brief

What is HypeFactory

CyprusAI-drivenGlobal scaleAPAC and MENA

HypeFactory leads with technology and size. Reported to be based in Cyprus, it is an AI-driven full-service agency spanning Instagram, YouTube, TikTok and Twitch, with a reported network of more than 36 million creators and proprietary AI for selection and fraud detection. It runs in-house production and a talent-management arm, with reported strength in APAC and MENA. For a brand that needs wide coverage, many markets and AI doing the matching at volume, that scale is the whole proposition.

The caveats are the usual ones for a large, fast-scaling operation. The 36 million figure is vendor-reported rather than audited, while its founding year and home city are stated inconsistently, so confirm the specifics. Scale and AI also do not substitute for a distinct creative point of view, so if your campaign hinges on a strong idea or deep community fluency, a machine optimised for reach may feel generic. If breadth and regional coverage are the need, HypeFactory is built for exactly that.

What HypeFactory does well

  • AI-driven matching at scale
  • Reported 36M creator network
  • Reported strength in APAC and MENA
  • In-house production and a talent arm

Where it falls short

  • Network figure is vendor-reported, not audited
  • Founding year and city stated inconsistently
  • Scale is not a creative point of view
  • No published pricing and no self-serve search

Newgen vs HypeFactory head to head

The two lead with different strengths. Newgen leads with creative and a gaming heritage, which suits a brand whose campaign lives or dies on the idea and cultural fit. HypeFactory leads with AI and a huge reported network, which suits a brand that needs coverage across many markets. If your problem is making something that resonates, especially in gaming or creator culture, the creative agency fits. If it is reaching a lot of the right people efficiently, the scale machine does. Buying reach when you needed an idea is the usual way this choice goes wrong, as is buying an idea when you needed reach.

There is a way to get scale and vetting while keeping your own creative control. Flinque indexes 10M+ verified creators across 4 platforms, each with a fake-follower score and 200 reported data points, at $0 to start and $49 a month after, so you can find creators at reach yourself and still bring your own idea, without paying an agency for either the scale or the concept.

By scenario

Which should you actually pick

Forget the pitch decks for a second. Match the partner to the situation you are in.

You want the idea to win

You want social-first creative with real gaming and creator heritage. That is Newgen.

→ Pick Newgen

You want scale and coverage

You want AI matching, a huge network and APAC or MENA reach. That is HypeFactory.

→ Pick HypeFactory

You want to filter yourself

Reach with your own creative call. Flinque reports 200 data points per creator, free to start with no card.

→ Pick Flinque

You want a knowable price

Neither publishes pricing. Flinque is $0 to start and $49 a month, so you can begin without a sales call.

→ Start with Flinque
A third option

Flinque: verified discovery at a flat price

If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.

  • 10M+ verified creators
  • 4 platforms: IG, YouTube, TikTok, X
  • 200 data points per creator
  • 12 search filters
  • Fake-follower check on every profile
  • Free, $49, $150, published
Watch

See Flinque in action

Short walkthroughs on pricing, discovery and vetting from the Flinque team.

Influencer Discovery Platforms That We Made Easy and Affordable

Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)

FAQs

Common questions about Newgen and HypeFactory

What is the difference between Newgen and HypeFactory?
Newgen is a London social-first creative agency, formerly Kairos Media, with roots in gaming and creator culture. HypeFactory is a global AI-driven agency, reported out of Cyprus, with a huge creator network and reach across platforms and regions. One leads with creative ideas and heritage. The other leads with AI and scale, so they suit different priorities.
What do Newgen's gaming roots add?
A genuine fluency in gaming and creator culture that shapes the creative it makes, which is hard for a general agency to fake. For a brand whose audience sits in or near that culture, that heritage can make campaigns land more naturally. The fair check is whether it translates to your specific brief, so ask for recent social-first work in your category rather than relying on the pedigree alone.
How does HypeFactory use AI?
It applies proprietary AI to select creators and detect fraud across a very large reported network, matching at a scale that manual selection could not reach. That automation is central to how it covers many markets and platforms at once. The trade is that AI-led matching optimises for fit and reach rather than a distinct creative idea, which is where a creative-led agency differs.
Which suits a creative-led campaign?
Newgen, since creative is what it leads with. A campaign that depends on a strong idea or cultural fluency, particularly in gaming, gets an agency built around exactly that. HypeFactory can execute at scale but leads with AI and reach rather than a creative point of view, so for idea-first work the creative agency is the closer fit.
Which suits a brand needing wide reach?
HypeFactory, on scale. Its reported 36 million creator network and AI matching are aimed at covering many markets efficiently, with particular strength reported in APAC and MENA. Newgen is a creative agency rather than a reach machine, so for pure coverage across regions HypeFactory is the stronger option, provided its scale claims are verified.
Does Newgen operate under another name?
It was formerly Kairos Media and rebranded after BGF investment, also folding in other studios along the way, so older references may use the previous name. That history brings some scale, though its identity now is a social-first creative agency with gaming heritage. If you encounter the old name in research, it points to the same business under Newgen today.
How much do they cost?
Neither publishes pricing. Newgen quotes a creative campaign scoped to your brief, while HypeFactory quotes a managed campaign and is described in reviews as budget-conscious, though with no public numbers. So costs only firm up once each scopes your brief, which makes them hard to compare against each other or against a self-serve tool with published tiers.
Is there a software alternative to both?
Yes. Flinque is self-serve software covering discovery and vetting, indexing 10M+ verified creators across 4 platforms with 200 data points per creator reported on each profile. There is no demo and no annual lock-in. The Free Plan is $0, Starter is $49 a month and Enterprise is $150.

Written & reviewed by Flinque Research Team

Influencer Marketing Research · View team →

Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.

Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.

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