InBeat Agency vs Moburst

Why brands compare influencer growth agencies

When you start looking for help with creator campaigns, you quickly run into different types of partners. Some are built around performance and paid media, others around social storytelling and content production.

That is why many marketing teams end up weighing specialist influencer growth agencies against broader mobile marketing firms.

You might be wondering who will actually move the needle for your brand, who understands your channel mix, and who fits your budget and workload. Getting this clarity early saves time, money, and a lot of back and forth.

What each agency is known for

The primary keyword for this page is influencer marketing agencies. Both teams operate in that space, but they show up differently in the market and serve different needs.

One is typically seen as a nimble, creator-first partner focused on social platforms like TikTok, Instagram, and YouTube. They lean heavily into micro-influencers and performance content.

The other is widely known as a mobile-focused marketing agency, blending influencer work with app store optimization, creative production, media buying, and broader growth strategy around mobile products.

So while you are comparing two names, you are often really choosing between a focused influencer specialist and a full-stack mobile growth shop that happens to include influencer campaigns in its toolbox.

InBeat Agency: services and style

This agency is typically positioned as an influencer specialist with a strong performance angle. They emphasize creator partnerships that can scale across paid and organic, especially on short-form video platforms.

Core services you are likely to see

Exact offerings evolve, but common services tend to center around hands-on influencer program execution and creator content production.

• Influencer discovery and vetting across TikTok, Instagram, YouTube, and other social channels
• Campaign strategy, creative direction, and brief development tailored to each creator
• End-to-end campaign management, from outreach and negotiations to tracking and reporting
• UGC-style content production using creators for paid social ads and landing pages
• Whitelisting and paid amplification of top-performing creator assets

They frequently highlight deep rosters of micro-influencers and strong reach among creators in North America and Europe, especially for consumer brands.

How they tend to run campaigns

Their approach usually focuses on testing lots of creators, quickly learning what works, then doubling down on winners. This is attractive if your goal is measurable performance, not just brand buzz.

Campaigns are often built around concise briefs and clear calls to action, such as app installs, email sign-ups, or direct sales. Content is then repurposed into paid ads across Meta, TikTok, or other networks.

You can expect emphasis on tracking links, promo codes, and creative iteration, rather than a single big brand splash with a few celebrity names.

Creator relationships and network depth

This kind of influencer-first agency usually maintains active, ongoing conversations with creators in popular niches like beauty, lifestyle, gaming, fintech, and ecommerce.

They often prefer micro and mid-tier influencers due to better engagement rates and lower cost per action. This makes it easier to test many voices, styles, and hooks.

Relationships may be more campaign-based than exclusive, which gives you flexibility, but can also mean fewer “always-on” ambassadors unless you invest in longer-term deals.

Typical client fit

This style of shop commonly works with:

• Direct-to-consumer ecommerce brands
• Subscription products and SaaS with clear user actions
• Consumer apps looking for efficient installs or sign-ups
• Growth-stage brands needing performance-focused social content

It tends to be a good fit if you already run paid media and want creator content that plugs into your existing acquisition engine.

Moburst: services and style

Moburst is widely recognized as a mobile growth and digital marketing agency that integrates influencer work into a broader set of services. Their reputation is tied closely to app marketing.

Broader service offering

Instead of centering only on influencers, Moburst typically offers a mix of growth and creative services.

• Mobile and app marketing strategy, including user acquisition
• App store optimization and creative testing for app listings
• Paid media planning and buying across mobile channels
• Influencer campaigns tied to app installs and engagement
• Creative production, including video and ad concepts
• Analytics, experimentation, and long-term growth planning

This makes them a strong candidate when your influencer work is one part of a larger mobile push, not the only channel.

How they usually run campaigns

Because their mandate often goes beyond creators, campaigns are more likely to involve cross-channel plans. Influencers are treated as one of several levers to hit user growth targets.

This means your team might see coordinated rollouts where influencer content, paid user acquisition, and app store assets are aligned around a single message and event.

Reporting and decisions tend to connect influencer performance back to installs, in-app events, and long-term retention, not just reach or impressions.

Creator relationships and collaboration style

Moburst typically works with influencers in the context of app or mobile-focused briefs. Creators are chosen based on their audience’s likelihood to download, try, and stick with apps or digital products.

They may collaborate with both micro and larger creators, especially when a brand wants broader awareness around a launch.

Because influencer campaigns are one part of their portfolio, the depth of ongoing creator relationships can vary by market and project.

Typical client fit

This agency model tends to resonate with:

• Established apps and mobile-first brands
• Companies investing heavily in user acquisition and ASO
• Enterprises needing full-funnel mobile strategy and execution
• Brands that want one partner to manage several digital channels

If your core business happens inside an app and you want creators woven into your entire mobile plan, this approach is often compelling.

How the two agencies really differ

On the surface, you are seeing two influencer partners. In practice, you are looking at very different centers of gravity and working styles.

Focus of expertise

One shop is built mainly around influencers and creator content. Most conversations, case studies, and processes revolve around how to scale creator output and results.

The other is framed as a mobile growth partner that includes creators in a larger toolset. Here, the conversation quickly expands to app funnels, paid media, and growth loops.

Your decision often comes down to whether you want an influencer-first specialist or a cross-channel mobile partner that treats creators as one ingredient.

Scale and breadth of services

The more focused agency usually offers a tighter scope: influencer strategy, sourcing, management, and creator-driven content for ads and social channels.

Moburst’s footprint is broader. They serve as a central hub for mobile growth, potentially managing ASO, creatives, media buying, and influencer campaigns under one roof.

If you already have in-house media and growth teams, a narrower influencer expert can be enough. If you want a single vendor, the broader firm may fit better.

Client experience and collaboration style

Because the influencer-focused team often runs many creator tests, you might experience more frequent creative iterations and performance updates tied specifically to influencers.

With Moburst, your touchpoints may span several teams: creative, media, ASO, and influencer specialists. This can be powerful but also more complex to manage.

Think about whether you want one partner deeply embedded in influencers only, or a larger group coordinating multiple levers across your mobile stack.

Pricing approach and engagement style

Both are service-based businesses, so you will not see SaaS-style pricing pages with firm numbers. Instead, you will encounter custom proposals shaped around your goals and scope.

How influencer-focused partners usually charge

Influencer specialist agencies commonly price based on campaign complexity and creator volume. You will typically see a management fee plus pass-through influencer costs.

Costs are affected by:

• Number of creators and content pieces
• Markets and languages involved
• Type of creators (micro vs celebrity)
• Rights usage and paid amplification
• Length of engagement or retainer

Budget structures might involve one-off campaigns or ongoing retainers with a monthly creator pipeline.

How a mobile growth agency tends to price

Moburst’s pricing is more likely to wrap influencer work into a larger package that could include creative production, media buying, and ASO.

Your quote might combine:

• Strategic and creative fees for overall growth planning
• Channel management fees across paid and organic
• Influencer sourcing and management costs
• Production costs for ads and app store assets

This type of arrangement may lean toward retainers or long-term engagements, especially for apps requiring ongoing growth support.

What you should clarify before signing

Regardless of who you pick, ask for a clear breakdown between agency fees and creator or media budgets. This helps you understand where your money is actually going.

Also clarify who owns creative assets, how long you can use influencer content, and how performance will be reported. These details affect long-term value far more than the first invoice.

Strengths and limitations of each

No partner is perfect. Each has strong fits and blind spots that matter depending on where your brand is right now.

Influencer-focused specialist: strengths

• Deep focus on creator sourcing, content, and performance
• Strong familiarity with short-form social platforms
• Efficient testing of many creators and concepts
• Flexible for brands that already run paid media in-house

Influencer-focused specialist: limitations

• Less emphasis on full mobile growth stack and ASO
• May not manage all your digital channels under one roof
• Requires you to coordinate with other vendors or teams

A common concern is whether a specialist can plug smoothly into your wider marketing setup without creating extra coordination work.

Mobile growth agency: strengths

• Broad capabilities around app marketing and user acquisition
• Influencers integrated with ASO and paid campaigns
• Potential for one partner managing several growth levers
• Useful for established mobile brands and complex funnels

Mobile growth agency: limitations

• Influencer work is one of many services, not the only focus
• May be more than you need if you just want creator content
• Engagements can be larger and more involved to manage

Who each agency is best suited for

Thinking in terms of “best fit” is usually more helpful than asking which name is objectively better. Your goals and internal resources matter more than agency branding.

When an influencer-first specialist makes sense

• You want to scale TikTok, Instagram, or YouTube creator programs
• You already have in-house media buyers or a separate paid agency
• Your product is easy to explain in short-form content
• You care about cost per acquisition and creative testing
• You want a partner that lives and breathes creator culture

When a mobile growth firm like Moburst fits better

• Your main product is an app or mobile-first service
• You need ASO, user acquisition, and creative under one roof
• You want creators integrated with broader growth strategy
• You are ready for multi-channel experiments and longer engagements
• You prefer one lead partner over managing many vendors

When a platform like Flinque makes more sense

Agencies are not the only way to run influencer campaigns. If you prefer more control and already have marketing staff, a platform can be a better fit.

What a platform-based approach looks like

Tools like Flinque are built as platforms, not agencies. They give your team software to discover creators, manage outreach, track performance, and organize payments.

You retain ownership of relationships and keep campaign operations in-house, while using the platform to reduce manual work and guesswork.

When a platform might beat an agency

• You want to build long-term relationships directly with creators
• Your team is comfortable handling negotiations and briefs
• You have tight budgets and want to avoid large retainers
• You prefer constant visibility into every campaign detail

If you go this route, think of the platform as infrastructure, not a done-for-you solution. You are trading higher involvement for more control and usually lower long-term spend.

FAQs

Is a specialist influencer agency better than a mobile growth agency?

Neither is automatically better. A specialist is stronger if influencers are your main growth lever. A mobile growth agency wins when you need app marketing, paid media, and creators coordinated under one plan.

Can I work with both an influencer agency and a mobile growth firm?

Yes, but it demands coordination. Many brands hire a mobile growth partner for app strategy and media, then bring in a specialist influencer shop for deeper creator execution and content testing.

How long does it take to see results from influencer campaigns?

You can see early signals within weeks, especially on performance-focused campaigns. However, building reliable benchmarks and repeatable wins usually takes several months of testing and iteration.

Do I need a big budget to work with these agencies?

You do not need a celebrity-level budget, but both types of agencies typically work best when you can commit meaningful test spend across several creators or channels, not just a one-off small trial.

Should a startup choose an agency or a platform like Flinque?

It depends on bandwidth and skills. If your team is tiny and inexperienced with creators, an agency helps you move faster. If you have marketers ready to learn and execute, a platform can stretch your budget further.

Conclusion: choosing the right partner

The real decision is not just between two names. It is between three paths: a specialist influencer partner, a broader mobile growth firm, or a platform that keeps everything in-house.

If you want deep creator focus and performance content, a specialist agency often fits best. If your world revolves around apps and multi-channel growth, a mobile-focused agency is likely stronger.

If you value control over convenience and can handle more work internally, a platform like Flinque may be the most flexible option.

Start by writing down your main goal, budget range, and preferred level of involvement. Then match those to the model that feels most natural for your team over the next 12 to 24 months.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.