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Agency comparison · Updated August 15, 2026

The Shelf vs Rosewood: Which to Pick

One of these is a performance-minded influencer shop measured across the funnel. The other is a creative studio built around social-first video and production. The Shelf is a performance-minded full-funnel influencer shop. Rosewood Creative makes social-first campaigns and video production from Los Angeles. Funnel performance against creative production.

Short answer: pick The Shelf if you want performance-minded full-funnel influencer work. Pick Rosewood if you want a creative studio for social-first video and production. Or pick Flinque if you would rather find and vet creators yourself at a flat price you can start free.
See Flinque pricing
4.9/5 across 2,000+ reviews10M+ verified creatorsUsed by Vodafone, Hyatt and Abbott
The 5-second answer

Which one is right for you

Three buyers, three picks. Find the column that sounds like your team.

Choose The Shelf if

  • You want influencer measured to performance
  • You value full-funnel creator work
  • Measurement matters more than production craft

Choose Rosewood if

  • You want social-first creative and video made
  • You value production craft
  • Creative output matters more than funnel metrics
Free, no card

Choose Flinque if

  • You want to find and vet creators yourself with no sales call
  • You want flat published pricing you can start free
  • You want to run discovery in-house, not hire an agency
Side by side

The Shelf vs Rosewood vs Flinque

Fourteen factors across all three, from a performance influencer shop to a creative production studio. Flinque is the flat-price software option on the right.

FactorThe ShelfRosewoodBest valueFlinque
Best forPerformance full-funnel influencerSocial-first creative and videoTeams running discovery in-house
TypeFull-funnel influencer agencyCreative and production studioSelf-serve software
HeadquartersAtlanta, GeorgiaLos Angeles, CaliforniaRemote, serving 25+ countries
FocusFull-funnel influencer marketingSocial-first campaigns and videoDiscovery and vetting
StrengthFunnel measurementCreative and production craftData and vetting
What you getMeasured creator campaignsProduced creative contentA searchable index
Reported clientsNordstrom and ROAR OrganicMinimal public dataSelf-serve, no client gate
Influencer roleThe whole focusOne part of the creative mixThe whole product
ScaleFull-funnel specialistCreative studio10M+ verified creators
Creator poolFull-funnel creatorsNot its focus10M+ verified creators
Published pricingNoneNoneFree $0, Starter $49, Enterprise $150
Self-serve searchNoNoYes
Free tierNoNoYes, no card
Data per creatorNot publishedNot published200 data points reported

How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.

The detail

What each agency actually does

What is The Shelf

AtlantaPerformanceFull-funnelInfluencer

The Shelf is built around performance. An Atlanta agency running full-funnel influencer marketing, it works creator campaigns from awareness to conversion with the emphasis on measuring what each stage delivers, backed by reported clients like Nordstrom, Savers Value Village, ROAR Organic and Peelz Citrus. For a brand that wants influencer treated as a measured performance channel rather than a creative deliverable, that funnel focus is the reason to look at The Shelf.

The trade against a creative studio is production craft. The Shelf runs and measures creator campaigns rather than being built to produce polished social-first video content, so a brand whose real need is made creative may look elsewhere. Its strength is performance across the funnel, not the making of the assets. That suits a brand that wants influencer proven by numbers. If your gap is produced video and social-first creative, a production studio is answering a different brief.

What The Shelf does well

  • Performance-minded full-funnel work
  • Measured from awareness to conversion
  • Reported clients are recognisable brands
  • Influencer as a measured channel

Where it falls short

  • Not a creative production studio
  • Does not make polished video
  • Focused on metrics over craft
  • No published pricing and no self-serve search

What is Rosewood

Los AngelesCreative studioVideo productionSocial-first

Rosewood Creative makes the content. A Los Angeles studio, it works social-first campaigns and video production, with influencer folded into a broader creative and production offer rather than run as a standalone performance channel. For a brand whose real need is produced, social-first creative with genuine craft behind it, that studio model is the reason to look at Rosewood over a performance shop. One caution on identity: Rosewood is a generic name shared by several companies, so confirm you are dealing with the Los Angeles creative studio and not another business by the same name.

The trade is measurement and creator depth. Rosewood keeps a thin public record, so the read leans on a call and a look at its reel rather than a client list, with influencer one part of its creative work rather than a measured, full-funnel discipline. That suits a brand whose priority is made creative. If your need is influencer proven across the funnel by the numbers, a creative production studio is answering a different brief than a performance shop.

What Rosewood does well

  • Social-first creative and video production
  • Real production craft
  • A studio that makes the content
  • Los Angeles creative base

Where it falls short

  • Influencer is one part, not measured
  • Thin public record to assess
  • Generic name, confirm the right entity
  • No published pricing and no self-serve search

The Shelf vs Rosewood head to head

The choice is funnel performance against creative production. The Shelf runs and measures influencer campaigns across the funnel from Atlanta, which suits a brand that wants creators treated as a measured performance channel. Rosewood Creative makes social-first video and creative content from Los Angeles, which suits a brand whose real need is produced craft. If you want influencer proven by numbers, the performance shop fits. If you want the content made, the creative studio does. They answer different needs, so the choice is really what your gap is.

There is a step that comes before either. Flinque indexes 10M+ verified creators across 4 platforms, each with a fake-follower score and 200 reported data points, at $0 to start and $49 a month after, so you can find and vet the creators yourself first, then decide whether you need a performance shop to measure them or a studio to produce the content.

By scenario

Which should you actually pick

Forget the pitch decks for a second. Match the partner to the situation you are in.

You want measured influencer

You want creator work proven across the funnel. That is The Shelf.

→ Pick The Shelf

You want creative made

You want social-first video and production. That is Rosewood, once you confirm the entity.

→ Pick Rosewood

You want to find creators first

Before a shop or a studio, on data. Flinque reports 200 data points per creator, free to start with no card.

→ Pick Flinque

You want a knowable price

Neither publishes pricing. Flinque is $0 to start and $49 a month, so you can begin without a sales call.

→ Start with Flinque
A third option

Flinque: verified discovery at a flat price

If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.

  • 10M+ verified creators
  • 4 platforms: IG, YouTube, TikTok, X
  • 200 data points per creator
  • 12 search filters
  • Fake-follower check on every profile
  • Free, $49, $150, published
Watch

See Flinque in action

Short walkthroughs on pricing, discovery and vetting from the Flinque team.

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Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)

FAQs

Common questions about The Shelf and Rosewood

What is the difference between The Shelf and Rosewood?
The Shelf is an Atlanta agency running performance-minded, full-funnel influencer campaigns measured from awareness to conversion. Rosewood Creative is a Los Angeles studio making social-first campaigns and video production, with influencer as one part of its creative work. One measures creators as a performance channel. The other produces the content, so they suit different needs.
Does The Shelf produce creative content?
Not as its focus. The Shelf runs and measures influencer campaigns across the funnel rather than producing polished social-first video, so a brand whose gap is made creative gets more from a production studio. The Shelf fits when the need is influencer proven by the numbers, not when the priority is the creative and video assets themselves.
What does Rosewood make?
Rosewood Creative works social-first campaigns and video production from Los Angeles, so a brand engaging it gets produced creative content with craft behind it rather than a measured performance channel. Influencer sits inside that creative mix rather than as a standalone discipline. That production focus is its pitch, which is the opposite of The Shelf, where the strength is full-funnel measurement.
Is Rosewood the right entity to confirm?
Worth checking. Rosewood is a generic name that several businesses share, so confirm you are dealing with the Los Angeles creative and production studio rather than another company by the same name. A thin public record makes that step matter, so references and a look at its work are the way to be sure who you are scoping before any commitment.
Which suits a brand wanting made creative?
Rosewood, clearly, once you have confirmed the right entity. A brand whose real need is produced social-first video and creative gets a studio built for that. The Shelf measures influencer performance rather than producing content, so for made creative Rosewood is the stronger fit while The Shelf suits a brand wanting creators proven across the funnel.
Which suits a performance-minded brand?
The Shelf, since full-funnel measurement is its whole approach. A brand that wants influencer treated as a channel proven from awareness to conversion gets a shop built for that. Rosewood folds influencer into creative production rather than measuring it, so for a performance brief The Shelf is the closer fit while Rosewood suits a creative one.
How much do they cost?
Neither publishes pricing. The Shelf quotes a full-funnel influencer engagement, while Rosewood quotes a social-first creative or video-production project. So costs only firm up once each scopes your brief, which makes them hard to compare against each other or against a self-serve tool with published tiers up front.
Is there a software alternative to both?
Yes. Flinque is self-serve software covering discovery and vetting, indexing 10M+ verified creators across 4 platforms with 200 data points per creator reported on each profile. There is no demo and no annual lock-in. The Free Plan is $0, Starter is $49 a month and Enterprise is $150.

Written & reviewed by Flinque Research Team

Influencer Marketing Research · View team →

Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.

Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.

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