inBeat Agency vs Find Your Influence: Compared

Introduction

Same split as a few of these matchups: one is a service, one is software. inBeat is an agency that delivers micro influencer and UGC campaigns for you. Find Your Influence is a platform you operate, with a managed tier if you want help. Decide how much of the work you want to keep.

inBeat Agency

inBeat is a fully managed micro influencer and paid social agency that opened in 2018 and works out of Montreal and Los Angeles. It casts from a pool of 25,000 plus vetted micro creators, produces UGC and wires it into paid media so the numbers that move are acquisition cost and return on ad spend. The work skews to direct to consumer, mobile apps and consumer packaged goods, with a senior strategist steering each account. Best for brands that want the campaigns done for them with a performance bent.

Find Your Influence

Find Your Influence (FYI) launched in 2013 in Scottsdale, Arizona and bills itself as software built by marketers for marketers. It pairs a discovery tool spanning more than 23 million creator profiles with an opt in network of active creators, plus automatic tracking links and full reporting. You can run it self serve or take the white glove managed route and its client list includes Zappos, Pfizer, Netflix, Walmart and Mattel, with Pinterest naming it an official influencer marketing platform. Best for brands or agencies that want to drive campaigns on their own software at scale.

How to choose

Decide who does the work. If you want micro creators and UGC delivered for you with a performance focus, inBeat is the agency for that. If you would rather run campaigns on your own software, with the safety net of a managed option, Find Your Influence gives you the platform and the network. Done for you on one side, do it yourself on the other.

Another option

If the self serve route appeals but you want vetting depth above all, Flinque is another platform to weigh. It indexes 10M plus verified creators across four platforms and roughly 200 data points each, so you screen audience quality before you ever reach out. It focuses on discovery and vetting rather than full campaign management.

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