Introduction
ARCH and House of Marketers both sell influencer campaigns though they chase different outcomes. ARCH is a performance shop for games and apps that thinks in installs and cost per install. House of Marketers is a TikTok-led agency built by people who worked at TikTok in its early days. Put them on one shortlist and you are choosing between a numbers-driven games specialist and a short-form platform specialist. Both are done-for-you services rather than tools you run yourself.
This comparison lays out what each agency does, how they tend to charge and where each leaves a gap. Neither publishes a public rate card, so treat any figure here as reported and confirm it directly. At the end is where Flinque fits, because the recurring snag with hiring any agency is the same. You hand the work to someone else and you wait for a quote before you know the cost. That is fine when you want experts to take it off your plate. It is a real cost when you would rather move fast and keep the budget in view.
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ARCH vs House of Marketers at a glance
The quick read before the detail.
| Dimension | ARCH | House of Marketers | Flinque |
|---|---|---|---|
| Type | Performance agency, games and apps | TikTok-led full-service agency | Self-serve discovery and vetting tool |
| Model | Done-for-you, managed | Done-for-you, managed | You run it yourself |
| Base | Zagreb, Croatia (reported) | London, UK (reported) | Self-serve, 25+ countries |
| Focus | Installs, CPI, ROAS and retention | TikTok short-form campaigns | Finding and vetting creators |
| Network | Reported 4,000+ influencers | Not publicly disclosed | 10M+ verified creators |
| Platforms | YouTube, Twitch and TikTok | TikTok-led | Instagram, TikTok, YouTube and X |
| Pricing | Custom, no public rate card | Custom, no public rate card | Flat: Free $0, Starter $49, Enterprise $150 |
Figures are reported and shift over time. ARCH sells game-install performance. House of Marketers sells TikTok fluency.
What ARCH is
ARCH is an influencer-only agency based in Zagreb, Croatia that runs performance campaigns for games and apps. The whole model is built around outcomes a growth team recognises, which means installs, cost per install, return on ad spend and retention rather than vanity reach. It works across YouTube, Twitch and TikTok, the three places gaming audiences actually gather. It reports a network of more than 4,000 influencers to pull from.
The reported client list leans toward names that live or die by acquisition numbers, including Revolut, BetterHelp, Wargaming, Surfshark and SuperPlay. That fit is the point. If you are shipping a mobile game or an app and you measure success in paying users, ARCH speaks your language. One caution on identity. This is ARCH the games and apps agency at arch.agency, not the similarly named Archive creator-marketing software, so check you are talking to the right company.
A Zagreb performance agency for games and apps that thinks in installs and return on ad spend.
What House of Marketers is
House of Marketers is a London agency that made TikTok its whole identity. It was founded by people who worked at TikTok in its early days. That origin is the pitch. The team claims to understand the platform from the inside rather than from a dashboard, which matters on a channel where trends move fast and native tone beats polish.
As a full-service shop it will handle strategy, creator selection, briefing and campaign management for you. The reported client work includes Rimmel London and HelloFresh, which points at consumer brands that want a credible TikTok presence without building the muscle in house. What House of Marketers does not publish is a price. Like most agencies it works to a custom quote, so budgeting means a conversation before a number.
A London agency built by early TikTok staff that runs TikTok-first campaigns on a custom quote.
Head to head
Who they are built for
ARCH is for growth teams behind games and apps that judge everything on installs and return on ad spend. House of Marketers is for consumer brands that want to get TikTok right. If your product is a game, ARCH is the sharper fit. If your goal is short-form culture on one platform, House of Marketers is.
Platform coverage
ARCH spreads across YouTube, Twitch and TikTok because that is where gamers watch. House of Marketers concentrates on TikTok. Breadth versus depth is the trade. One meets gaming audiences on several channels while the other goes deep on a single one. If your plan needs Instagram or YouTube in the mix, neither agency is aimed squarely at that.
How you buy
Both are managed services with no public pricing, so both start with a sales conversation and a proposal. Neither lets you sign up and start today. That is normal for agencies, yet it is worth naming, because a quote-only model makes quick comparison hard and slows a small team down.
What you keep control of
With an agency the expertise sits with them rather than with you. That is the appeal when you want the whole thing handled. It is the drawback when you would rather learn the channel yourself. ARCH and House of Marketers both own the doing, which is great until the day you want creator discovery in house.
Where each one leaves a gap
The trade-offs are easy to name.
- ARCH is tuned for games and apps, so a brand outside that world is paying for expertise it may not need. The install-and-retention lens is powerful in its niche and a poor fit outside it.
- Pricing is custom with no public rate card, so you cannot compare cost without a call. That slows a fast decision and hides the entry point from smaller teams.
- The reported network of 4,000-plus influencers sits inside the agency rather than in your hands. You get results through ARCH instead of a database you can search yourself.
- House of Marketers is TikTok-led, so if YouTube, Instagram or a multi-platform plan matters, it is not the natural home. Depth on one channel is a strength that becomes a limit the moment you need more.
- It also keeps pricing behind a quote, so the true cost only appears after a conversation. For a team that just wants a number to plan against, that is friction.
- As a managed service it runs the campaign for you, which is the point and also the ceiling. You are buying delivery rather than the ability to run discovery in house.
A team that wants to find and vet creators itself, on more than one platform, with a price it can see is not really served by either.
Where Flinque fits
Flinque is built for that team. It is a self-serve discovery and vetting platform with more than 10 million verified creators across Instagram, TikTok, YouTube and X. Every profile carries a reported 200 data points and a fake-follower check, so authenticity is part of discovery rather than an upsell. You are not hiring a service here. You are running the search yourself.
The pricing is the sharp contrast with an agency quote. Flinque is flat and published: a Free Plan at $0 with no card, Starter at $49 a month and Enterprise at $150 a month, with no annual lock-in and no demo to sit through. You search with 12 filters across creator and audience data, build shortlists and compare candidates side by side, then take outreach and payment wherever suits you.
None of this makes the agencies wrong. If you are scaling a mobile game and want installs handled by specialists, ARCH earns its fee. If you want a TikTok-native team to own short-form, House of Marketers is a credible pick. But if you want verified creators, coverage across four platforms and a price you can see without a sales call, that is the gap Flinque closes. Try it free and compare for yourself before you sign anything.