Introduction
ARCH. and Clicks Talent both call themselves influencer agencies and that is roughly where the similarity stops. ARCH. is a performance shop in Zagreb that sells games and apps on installs and return, working through a reported roster of more than 4,000 influencers on YouTube, Twitch and TikTok. Clicks Talent is a West Hollywood talent agency that represents creators as clients in their own right, with roots in the early TikTok wave. One is buying outcomes for you. The other is managing the people you might want to buy from.
That distinction matters more than any feature list. If you brief ARCH. you are hiring a campaign team measured on cost per install. If you approach Clicks Talent you are usually negotiating access to represented creators. This comparison covers what each firm does, who each is built for and where a brand ends up needing something neither provides.
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ARCH. vs Clicks Talent at a glance
The quick read on both firms, with Flinque shown for contrast.
| Feature | ARCH. | Clicks Talent | Flinque |
|---|---|---|---|
| Model | Performance agency | Talent representation | Self-serve software |
| Headquarters | Zagreb, Croatia | West Hollywood, California | Remote, serving 25+ countries |
| Core focus | Games and apps performance | Creator representation | Discovery and vetting |
| Roster or index | Reported 4,000+ influencers | Represented creators only | 10M+ verified creators |
| Platforms emphasised | YouTube, Twitch and TikTok | TikTok-led | 4 platforms |
| Reported clients | Revolut, BetterHelp and Wargaming | Uber Eats, Warner Bros. and The Pokemon Company | Self-serve, no client gate |
| Pricing | Quote per campaign | Quote per deal | Free $0, Starter $49/mo, Enterprise $150/mo |
What ARCH. is
ARCH. is an influencer-only agency based in Zagreb, Croatia, built around performance marketing for games and apps. The stated focus is installs, cost per install, return on ad spend and retention, which is a narrower and more measurable brief than most influencer agencies take on. Reported figures put the roster at more than 4,000 influencers across YouTube, Twitch and TikTok, which suits the gaming and app categories where those three platforms carry the most weight.
Reported clients include Revolut, BetterHelp, Wargaming, Surfshark and SuperPlay. That mix says something useful about fit. Wargaming and SuperPlay are games companies, while Revolut, BetterHelp and Surfshark are app-first businesses that live or die on install economics. If your product is downloaded rather than shipped, ARCH. is speaking your language. One naming caution is worth carrying: this is ARCH. the games and apps agency, not the separate creator-marketing software sometimes listed under a similar name.
What Clicks Talent is
Clicks Talent is an influencer-only talent agency in West Hollywood, California. The word talent is doing real work in that description. Its business is representing creators, not buying media on behalf of brands. The agency built its position early in the TikTok cycle, which is still the platform most associated with its roster.
Reported clients include Uber Eats, Warner Bros. and The Pokemon Company, which points at entertainment and consumer campaigns rather than performance install work. For a brand, the practical consequence is that a conversation with Clicks Talent tends to start with which represented creators are available and on what terms. That is a good route to specific talent you already want. It is a less direct route if you have an outcome in mind and no particular creator attached to it.
Head to head
The honest comparison is not which agency is better but which problem you have. ARCH. is the right call when the brief is measurable and the category is games or apps, because the whole operation is pointed at installs and return rather than reach. Clicks Talent is the right call when you want particular creators, especially on TikTok when you are comfortable negotiating through their representation. Neither is a discovery tool. Both are relationship businesses with a quote at the end of the conversation. In both cases the pool you can reach is bounded by who the agency works with. That boundary is the thing brands underestimate. A roster of a reported 4,000 influencers is substantial for gaming, though it is still a roster. A talent agency's list is smaller again by design.
Where each one leaves a gap
Where ARCH. leaves a gap
- The focus on games and apps is a strength inside those categories. A beauty or grocery brand will find the performance framing and the roster mix a poor match.
- Reported roster size of more than 4,000 influencers is bounded. If a campaign needs creators outside that pool you are back to sourcing them yourself.
- Pricing is quote-based per campaign. There is no published rate to sanity-check a proposal against before you enter a sales conversation.
Where Clicks Talent leaves a gap
- Representation means the available pool is the represented roster. Creators outside it are not part of the offer.
- The early TikTok focus concentrates strength on one platform. A campaign spanning YouTube and Instagram equally will need other partners alongside.
- Talent deals are negotiated one at a time. Comparing several creators on audience quality before you commit is not something the model is built to do.
Where Flinque fits
Flinque is not an agency and does not pitch against either firm on service. It is self-serve software for the part of the job that comes before any agency conversation, which is working out who is worth contacting. Flinque indexes 10M+ verified creators across 4 platforms, with 200 data points per creator reported on each profile, so you can filter by niche, audience location and authenticity rather than accepting a roster as given.
The practical use is sequencing. Build a shortlist yourself on Flinque, check the audience data, then take a specific and defensible brief to ARCH. if the campaign is a games install play or to Clicks Talent if you want represented creators. Flinque is self-serve with no demo and no annual lock-in. The Free Plan is $0, Starter is $49 a month and Enterprise is $150 a month, so the vetting step costs less than a single agency discovery call. For brands running a handful of campaigns a year, that ordering keeps the agency conversation focused on delivery rather than on who exists.